The road to *-X-M(“star-ex-em”)@acquiaJeffrey A. “jam” McGuireAcquia Manager of Community Affairsjam@acquia.com@horncologneT...
This is an ugly preso ...•And a work in progress.Tuesday, 11 June 13
Static Web Pagesto Content Managementto Experience Managementto ... ?The road to *-X-M(“star-ex-em”)@acquiaTuesday, 11 Jun...
Static Web Pagesto Content Managementto Experience Managementto ... ?The road to *-X-M(“star-ex-em”)@acquiaDisruptionTuesd...
Double-click to editTuesday, 11 June 13
Who are you?Why are you here?Tuesday, 11 June 13
Everything is a conversation.CMS, Omnichannel, Context, eCommerce.Mobile-First."Proprietary or open source doesnt matter."...
Everything is a conversation.CMS, Omnichannel, Context, eCommerce.Mobile-First."Proprietary or open source doesnt matter."...
The road to *-X-M(“star-ex-em”)DisruptionAll of this is happening right now!Tuesday, 11 June 13
DisruptionTuesday, 11 June 13
DisruptionTuesday, 11 June 13
Primary DisruptionCheapCommunication Cheap DevicesThe InternetTuesday, 11 June 13
Secondary DisruptionEnablers:“Web 2.0”Social media / social webPersonalisation:- tracking- analytics- targetingTuesday, 11...
Digital Disruption== “Omnidirectional communicationat every level.”Tuesday, 11 June 13
Digital Disruption== “Omnidirectional communicationat every level.”DisruptionTuesday, 11 June 13
The old wayOne way:The “broadcast model”Captive audiencesTV, newspapersManufacturers and users“Publishing Content”The new ...
The old wayOne way:The “broadcast model”Captive audiencesTV, newspapersManufacturers and users“Publishing Content”The new ...
Omnichannel & ContextTuesday, 11 June 13
eCommerce examplesTuesday, 11 June 13
eCommerce today should be:Content-Driven, Personalized,Mobile, Context-Aware ...Tuesday, 11 June 13
The challenges of e-commerce:Tuesday, 11 June 13
You need to attract and helpmany kinds of customers:Tuesday, 11 June 13
different ages,genders, locations,Tuesday, 11 June 13
different purchasing powers,preferences, and more.Tuesday, 11 June 13
Tuesday, 11 June 13
You’re up againstTuesday, 11 June 13
many places to shopTuesday, 11 June 13
Multiples Sources of InformationMultiple Places to Buyon many devicesTuesday, 11 June 13
Multiple DevicesMultiple Places to Buywith many sources ofinformation.Tuesday, 11 June 13
Tuesday, 11 June 13
Right contentTuesday, 11 June 13
Right placeTuesday, 11 June 13
Right timeTuesday, 11 June 13
CONTEXTTuesday, 11 June 13
context =engagementTuesday, 11 June 13
context =experienceTuesday, 11 June 13
context =experienceContext depends on:- Geography- Past behavior- Intent- Device- Time of day- Temperature...ANDMORETuesda...
CONTEXT IN ACTIONexample: flights to LondonTuesday, 11 June 13
CONTEXT IN ACTIONexample: flights to LondonTuesday, 11 June 13
Tuesday, 11 June 13
PRE-SELECTED DESTINATIONTuesday, 11 June 13
PRE-SELECTED DESTINATIONHERE, TOO!AND HERE!Tuesday, 11 June 13
RELEVANT IMAGETuesday, 11 June 13
PRE-SELECTED BOSTON ORIGINTuesday, 11 June 13
CONTEXT IN ACTIONexample: flights to LondonTuesday, 11 June 13
CONTEXT IN ACTIONexample: flights to LondonTuesday, 11 June 13
Tuesday, 11 June 13
WHERE’S BOSTON?Tuesday, 11 June 13
WHERE’S BOSTON?WHERE’S LONDON?Tuesday, 11 June 13
IRRELEVANT PROMOTIONTuesday, 11 June 13
IRRELEVANT PROMOTIONANOTHER ONE!Tuesday, 11 June 13
Tuesday, 11 June 13
Tuesday, 11 June 13
Can you handle it so far?Tuesday, 11 June 13
Can you handle it so far?It gets better ...Tuesday, 11 June 13
Awareness Interest EvaluationCommitment(purchase)LoyaltyHow things used to work:Tuesday, 11 June 13
Search Read blogs See print adShop onwebsiteWatch videoon mobileLike onFacebookComparisonshoppingonlineProduct demoin stor...
SearchRead blogs?Shop onwebsiteWatch videoComparisonshoppingonlineProduct demoin storeBuy itemReadreviewsWatchtutorialView...
How do you addressthe new reality?Tuesday, 11 June 13
Option 1: Play the gameGo omnichannelTuesday, 11 June 13
Option 2: Beat the gameContent-driven conversion& customer visitor experienceTuesday, 11 June 13
Drupal Commerceis getting tractionbecause does all of thisand more.Tuesday, 11 June 13
Tuesday, 11 June 13
PRODUCT SEARCHE-COMMERCE EXTENSIONSCONTENT MANAGEMENTPRODUCT MANAGEMENTCUSTOMER MANAGEMENTPAYMENT PROCESSINGORDER MANAGEME...
PRODUCT SEARCHE-COMMERCE EXTENSIONSCONTENT MANAGEMENTPRODUCT MANAGEMENTCUSTOMER MANAGEMENTPAYMENT PROCESSINGORDER MANAGEME...
Tuesday, 11 June 13
SOCIAL WEBINTEGRATIONOPINIONVIDEOBLOGSFORUMSOPINIONPERSONALIZATIONARTICLESContent-Driven Conversion:Tuesday, 11 June 13
Erik M. Hartman•Erik M. Hartman- Analyst- Erik Hartman Communicatie- Utrecht (Netherlands)•“Step into the feet of your aud...
OmnichannelTuesday, 11 June 13
35%25%24%23%19%25%23%19% Digital	  asset	  managementNone;	  we	  prefer	  best	  of	  breedCustomer	  rela7onship	  manag...
35%25%24%23%19%25%23%19% Digital	  asset	  managementNone;	  we	  prefer	  best	  of	  breedCustomer	  rela7onship	  manag...
35%25%24%23%19%25%23%19% Digital	  asset	  managementNone;	  we	  prefer	  best	  of	  breedCustomer	  rela7onship	  manag...
35%25%24%23%19%25%23%19% Digital	  asset	  managementNone;	  we	  prefer	  best	  of	  breedCustomer	  rela7onship	  manag...
Integration with Best-of-Breed ToolsDrupalMeasurement and reportingSocialFB/TwitterPrimarysiteEmail campaignVideoportalMob...
Marketing Technology Landscapeanother universe ofintegrationorder managementfulfilment/logisticscustomer serviceTuesday, 1...
“Mobile”Tuesday, 11 June 13
Mobile == The new normalTuesday, 11 June 13
Mobile == The new normalGartner Says Declining Worldwide PCShipments in Fourth Quarter of 2012 SignalStructural Shift of P...
Mobile == The new normalWorldwide PC Shipments Fell 6.4% In Q4;2012 Down 3.2% According to IDChttp://www.forbes.com/sites/...
Mobile == The new normalSmartphone sales outstripped PC sales in 2011According to dotMobi, roughly 6,500 differentweb-capa...
Mobile first == Focus?*!Tuesday, 11 June 13
Double-click to editTuesday, 11 June 13
The old wayOne way:The “broadcast model”Captive audiencesTV, newspapersManufacturers and users“Publishing Content”The new ...
Users as manufacturersDisruption leads to open sourceTuesday, 11 June 13
“Users generally have a much moreaccurate and detailed model of theirneeds than manufacturers have ...”Eric von Hipple,Dem...
"In the world of computer software, open sourcecommunities develop and improve ideasorganically, based on concepts and pra...
“Proprietary or open sourcedoesn’t matter.”Tuesday, 11 June 13
Like **** it doesn’t.Tuesday, 11 June 13
Meet Vincenzo RubanoTuesday, 11 June 13
Meet Vincenzo Rubano•http://www.indiegogo.com/projects/allow-me-to-attend-drupalcon-portland-2013aka: http://tinyurl.com/v...
Tuesday, 11 June 13
Can open source businessessucceed?Tuesday, 11 June 13
Can open source businessessucceed?Tuesday, 11 June 13
$1.100.000.000Tuesday, 11 June 13
Tuesday, 11 June 13
One BillionDollarsTuesday, 11 June 13
We’re Hiring!Refer a friend! Know someone 
who would be perfect for one of ouropen positions? $2500 is yours ifyour referr...
The old wayOne way:The “broadcast model”Captive audiencesTV, newspapersManufacturers and users“Publishing Content”The new ...
“Content Management Systemsnow becoming Content Management Strategy”Home page > Web pages > CMS > Quo vadis?Tuesday, 11 Ju...
“Content Management Systemsnow becoming Content Management Strategy”DisruptionHome page > Web pages > CMS > Quo vadis?Tues...
It’s Not Just ABOUTPUBLISHING CONTENTANYMORE.Tuesday, 11 June 13
It’s Not Just ABOUTPUBLISHING CONTENTANYMORE.Tuesday, 11 June 13
WHAT ARE ORGANIZATIONS TRYING TO DO?Tuesday, 11 June 13
WHAT ARE ORGANIZATIONS TRYING TO DO?Engage withcitizensTuesday, 11 June 13
WHAT ARE ORGANIZATIONS TRYING TO DO?raisedonationsTuesday, 11 June 13
WHAT ARE ORGANIZATIONS TRYING TO DO?educatestudentsTuesday, 11 June 13
WHAT ARE ORGANIZATIONS TRYING TO DO?buildcommunitiesTuesday, 11 June 13
WHAT ARE ORGANIZATIONS TRYING TO DO?INCREASEONLINE SALESTuesday, 11 June 13
at the heart ofEVERY BUSINESSDIGITALTuesday, 11 June 13
“Web experienceManagement”- OracleTuesday, 11 June 13
“Web experienceManagement”“Web experienceManagement”- Oracle"WeM"Tuesday, 11 June 13
“ONLINE CHANNELOPTIMIZATION”- GartnerTuesday, 11 June 13
“CUSTOMEREXPERIENCEMANAGEMENT”- AdobeTuesday, 11 June 13
“DIGITALEXPERIENCEMANAGEMENT”- ForresterTuesday, 11 June 13
- jam“*-X-M”Like “*nix”Tuesday, 11 June 13
- jamOR JUST...“*-X-M”Like “*nix”Tuesday, 11 June 13
DIGITAL :)Tuesday, 11 June 13
- jam“star-EX-EM”Tuesday, 11 June 13
- jam“star-EX-EM”DisruptionTuesday, 11 June 13
Why *XM? The big picture. Examples.Tuesday, 11 June 13
Why *XM?•Every experience should be a success:- With you.- For you.- For your company.- For your employees, colleagues.- F...
*XM is a conversation (not a product).Tuesday, 11 June 13
*XM is a conversation.Everything is a conversation.Tuesday, 11 June 13
You’re never closed anymore•Make money while you sleep•Lose money while you sleep!•Employees as ambassadors•Customers as a...
Reputation•Responsive•open to criticism•answer openly•fix things•try hardTuesday, 11 June 13
Florida Hospital Patient EngagementTuesday, 11 June 13
Symantec Social CRMTuesday, 11 June 13
Humana Healthy BehaviorsTuesday, 11 June 13
Ride the wave*-X-M is your chance to remainrelevant, successful, and agileDon’t broadcast.Omnichannel: engaging withanyone...
Ride the wave*-X-M is your chance to remainrelevant, successful, and agileDon’t broadcast.Omnichannel: engaging withanyone...
Thank you!Jeffrey A. “jam” McGuireAcquia Manager of Community Affairsjam@acquia.com@horncologneTuesday, 11 June 13
Upcoming SlideShare
Loading in...5
×

The Road to Star-Ex-Em - Keynote presentation from CMS Congres Netherlands 2013

548

Published on

This is a story of disruption!

Digital technologies are causing disruption. Trying to define "how much" or whether this inflection point is the "biggest" or "most" disruption they (business) world has ever seen is beside the point.

Things *are* changing a lot.

Digital disruption - Omnidirectional communication at every level - is happening now, changing, shifting, growing now.

These are the details I started with to make this presentation, but its overall focus has shifted:

- Everything is a conversation now. Your doors are never closed.
- How your CMS can be part of and support your efforts: omnichannel // eCommerce
- "Mobile-first" is no longer optional
- "Proprietary or open source doesn't matter"

I cover these along the way, but they are details of the larger whole and consequences of disruption.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
548
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "The Road to Star-Ex-Em - Keynote presentation from CMS Congres Netherlands 2013"

  1. 1. The road to *-X-M(“star-ex-em”)@acquiaJeffrey A. “jam” McGuireAcquia Manager of Community Affairsjam@acquia.com@horncologneTuesday, 11 June 13
  2. 2. This is an ugly preso ...•And a work in progress.Tuesday, 11 June 13
  3. 3. Static Web Pagesto Content Managementto Experience Managementto ... ?The road to *-X-M(“star-ex-em”)@acquiaTuesday, 11 June 13
  4. 4. Static Web Pagesto Content Managementto Experience Managementto ... ?The road to *-X-M(“star-ex-em”)@acquiaDisruptionTuesday, 11 June 13
  5. 5. Double-click to editTuesday, 11 June 13
  6. 6. Who are you?Why are you here?Tuesday, 11 June 13
  7. 7. Everything is a conversation.CMS, Omnichannel, Context, eCommerce.Mobile-First."Proprietary or open source doesnt matter."The road to *-X-M(“star-ex-em”)Tuesday, 11 June 13
  8. 8. Everything is a conversation.CMS, Omnichannel, Context, eCommerce.Mobile-First."Proprietary or open source doesnt matter."The road to *-X-M(“star-ex-em”)DisruptionTuesday, 11 June 13
  9. 9. The road to *-X-M(“star-ex-em”)DisruptionAll of this is happening right now!Tuesday, 11 June 13
  10. 10. DisruptionTuesday, 11 June 13
  11. 11. DisruptionTuesday, 11 June 13
  12. 12. Primary DisruptionCheapCommunication Cheap DevicesThe InternetTuesday, 11 June 13
  13. 13. Secondary DisruptionEnablers:“Web 2.0”Social media / social webPersonalisation:- tracking- analytics- targetingTuesday, 11 June 13
  14. 14. Digital Disruption== “Omnidirectional communicationat every level.”Tuesday, 11 June 13
  15. 15. Digital Disruption== “Omnidirectional communicationat every level.”DisruptionTuesday, 11 June 13
  16. 16. The old wayOne way:The “broadcast model”Captive audiencesTV, newspapersManufacturers and users“Publishing Content”The new wayAny way:Anyone to anyoneCommunitiesOmnichannel & ContextUsers as manufacturers(Open Source as a responseto disruption)Moving the core of yourbusiness to the web... to digital.Tuesday, 11 June 13
  17. 17. The old wayOne way:The “broadcast model”Captive audiencesTV, newspapersManufacturers and users“Publishing Content”The new wayAny way:Anyone to anyoneCommunitiesOmnichannel & ContextUsers as manufacturers(Open Source as a responseto disruption)Moving the core of yourbusiness to the web... to digital.Tuesday, 11 June 13
  18. 18. Omnichannel & ContextTuesday, 11 June 13
  19. 19. eCommerce examplesTuesday, 11 June 13
  20. 20. eCommerce today should be:Content-Driven, Personalized,Mobile, Context-Aware ...Tuesday, 11 June 13
  21. 21. The challenges of e-commerce:Tuesday, 11 June 13
  22. 22. You need to attract and helpmany kinds of customers:Tuesday, 11 June 13
  23. 23. different ages,genders, locations,Tuesday, 11 June 13
  24. 24. different purchasing powers,preferences, and more.Tuesday, 11 June 13
  25. 25. Tuesday, 11 June 13
  26. 26. You’re up againstTuesday, 11 June 13
  27. 27. many places to shopTuesday, 11 June 13
  28. 28. Multiples Sources of InformationMultiple Places to Buyon many devicesTuesday, 11 June 13
  29. 29. Multiple DevicesMultiple Places to Buywith many sources ofinformation.Tuesday, 11 June 13
  30. 30. Tuesday, 11 June 13
  31. 31. Right contentTuesday, 11 June 13
  32. 32. Right placeTuesday, 11 June 13
  33. 33. Right timeTuesday, 11 June 13
  34. 34. CONTEXTTuesday, 11 June 13
  35. 35. context =engagementTuesday, 11 June 13
  36. 36. context =experienceTuesday, 11 June 13
  37. 37. context =experienceContext depends on:- Geography- Past behavior- Intent- Device- Time of day- Temperature...ANDMORETuesday, 11 June 13
  38. 38. CONTEXT IN ACTIONexample: flights to LondonTuesday, 11 June 13
  39. 39. CONTEXT IN ACTIONexample: flights to LondonTuesday, 11 June 13
  40. 40. Tuesday, 11 June 13
  41. 41. PRE-SELECTED DESTINATIONTuesday, 11 June 13
  42. 42. PRE-SELECTED DESTINATIONHERE, TOO!AND HERE!Tuesday, 11 June 13
  43. 43. RELEVANT IMAGETuesday, 11 June 13
  44. 44. PRE-SELECTED BOSTON ORIGINTuesday, 11 June 13
  45. 45. CONTEXT IN ACTIONexample: flights to LondonTuesday, 11 June 13
  46. 46. CONTEXT IN ACTIONexample: flights to LondonTuesday, 11 June 13
  47. 47. Tuesday, 11 June 13
  48. 48. WHERE’S BOSTON?Tuesday, 11 June 13
  49. 49. WHERE’S BOSTON?WHERE’S LONDON?Tuesday, 11 June 13
  50. 50. IRRELEVANT PROMOTIONTuesday, 11 June 13
  51. 51. IRRELEVANT PROMOTIONANOTHER ONE!Tuesday, 11 June 13
  52. 52. Tuesday, 11 June 13
  53. 53. Tuesday, 11 June 13
  54. 54. Can you handle it so far?Tuesday, 11 June 13
  55. 55. Can you handle it so far?It gets better ...Tuesday, 11 June 13
  56. 56. Awareness Interest EvaluationCommitment(purchase)LoyaltyHow things used to work:Tuesday, 11 June 13
  57. 57. Search Read blogs See print adShop onwebsiteWatch videoon mobileLike onFacebookComparisonshoppingonlineProduct demoin storeBuy itemReadreviewsWatchtutorialView onlineadEvangelize tofriendsWrite a blogpostContactcustomerserviceHow it works now:Tuesday, 11 June 13
  58. 58. SearchRead blogs?Shop onwebsiteWatch videoComparisonshoppingonlineProduct demoin storeBuy itemReadreviewsWatchtutorialView onlineadEvangelize tofriendsWrite reviewon productsiteContactcustomerserviceTweet, Like,+1, PinWrite ablog postAwareness Interest EvaluationCommitment(purchase)Loyalty?See ad(web, print,TV)Read reviewsonlinePay withmobile3rd partypackages"Try mine"Tuesday, 11 June 13
  59. 59. How do you addressthe new reality?Tuesday, 11 June 13
  60. 60. Option 1: Play the gameGo omnichannelTuesday, 11 June 13
  61. 61. Option 2: Beat the gameContent-driven conversion& customer visitor experienceTuesday, 11 June 13
  62. 62. Drupal Commerceis getting tractionbecause does all of thisand more.Tuesday, 11 June 13
  63. 63. Tuesday, 11 June 13
  64. 64. PRODUCT SEARCHE-COMMERCE EXTENSIONSCONTENT MANAGEMENTPRODUCT MANAGEMENTCUSTOMER MANAGEMENTPAYMENT PROCESSINGORDER MANAGEMENTCHANNEL MANAGEMENTPERSONALIZATIONSECURITY AND SCALABILITYINTEGRATIONTuesday, 11 June 13
  65. 65. PRODUCT SEARCHE-COMMERCE EXTENSIONSCONTENT MANAGEMENTPRODUCT MANAGEMENTCUSTOMER MANAGEMENTPAYMENT PROCESSINGORDER MANAGEMENTCHANNEL MANAGEMENTPERSONALIZATIONSECURITY AND SCALABILITYINTEGRATIONTuesday, 11 June 13
  66. 66. Tuesday, 11 June 13
  67. 67. SOCIAL WEBINTEGRATIONOPINIONVIDEOBLOGSFORUMSOPINIONPERSONALIZATIONARTICLESContent-Driven Conversion:Tuesday, 11 June 13
  68. 68. Erik M. Hartman•Erik M. Hartman- Analyst- Erik Hartman Communicatie- Utrecht (Netherlands)•“Step into the feet of your audience”•All channels, platforms, and devices must be full-valueand equal experiences•Make your tools work for you- Don’t work for your tools.- In FOSS we say: Make tools that work for you- Chris Hartjes (the grumpy programmer): “Don’t fight your tools, findones that work with you.”Tuesday, 11 June 13
  69. 69. OmnichannelTuesday, 11 June 13
  70. 70. 35%25%24%23%19%25%23%19% Digital  asset  managementNone;  we  prefer  best  of  breedCustomer  rela7onship  management  (CRM)Site  searchMobile  applica7on  development  pla@ormE-­‐mail  campaign  soCwareAnaly7csSocial  networking  pla@ormsWHICH OF THE FOLLOWING WOULD YOU LIKEINCluded in the same stack as your CMS?Source:  Forrester  Consul7ngTuesday, 11 June 13
  71. 71. 35%25%24%23%19%25%23%19% Digital  asset  managementNone;  we  prefer  best  of  breedCustomer  rela7onship  management  (CRM)Site  searchMobile  applica7on  development  pla@ormE-­‐mail  campaign  soCwareAnaly7csSocial  networking  pla@ormsWHICH OF THE FOLLOWING WOULD YOU LIKEINCluded in the same stack as your CMS?Best-of-breedpreferred to SuiteSource:  Forrester  Consul7ngTuesday, 11 June 13
  72. 72. 35%25%24%23%19%25%23%19% Digital  asset  managementNone;  we  prefer  best  of  breedCustomer  rela7onship  management  (CRM)Site  searchMobile  applica7on  development  pla@ormE-­‐mail  campaign  soCwareAnaly7csSocial  networking  pla@ormshttp://www.cmswire.com/cms/customer-experience/report-moving-from-content-management-to-experience-management-infographic-020892.php?pageNum=2Source:  Forrester  Consul7ngTuesday, 11 June 13
  73. 73. 35%25%24%23%19%25%23%19% Digital  asset  managementNone;  we  prefer  best  of  breedCustomer  rela7onship  management  (CRM)Site  searchMobile  applica7on  development  pla@ormE-­‐mail  campaign  soCwareAnaly7csSocial  networking  pla@ormshttp://www.cmswire.com/cms/customer-experience/report-moving-from-content-management-to-experience-management-infographic-020892.php?pageNum=2Best-of-breedpreferred to SuiteSource:  Forrester  Consul7ngTuesday, 11 June 13
  74. 74. Integration with Best-of-Breed ToolsDrupalMeasurement and reportingSocialFB/TwitterPrimarysiteEmail campaignVideoportalMobile application Community siteRich media assetsUser generatedcontentMarketing automationCRM FeedsTuesday, 11 June 13
  75. 75. Marketing Technology Landscapeanother universe ofintegrationorder managementfulfilment/logisticscustomer serviceTuesday, 11 June 13
  76. 76. “Mobile”Tuesday, 11 June 13
  77. 77. Mobile == The new normalTuesday, 11 June 13
  78. 78. Mobile == The new normalGartner Says Declining Worldwide PCShipments in Fourth Quarter of 2012 SignalStructural Shift of PC Market - Global PCShipments Declined 4.9 Percent in FourthQuarterhttp://www.gartner.com/newsroom/id/2301715Predicts further 7.6% decreasein PC sales in 2013Tuesday, 11 June 13
  79. 79. Mobile == The new normalWorldwide PC Shipments Fell 6.4% In Q4;2012 Down 3.2% According to IDChttp://www.forbes.com/sites/ericsavitz/2013/01/11/worldwide-pc-shipments-fell-6-4-in-q4-2012-down-3-2/Tuesday, 11 June 13
  80. 80. Mobile == The new normalSmartphone sales outstripped PC sales in 2011According to dotMobi, roughly 6,500 differentweb-capable devices on the market in 2011MobiThinking statistics from 2010/2011:25% of US web users mobile-onlyTuesday, 11 June 13
  81. 81. Mobile first == Focus?*!Tuesday, 11 June 13
  82. 82. Double-click to editTuesday, 11 June 13
  83. 83. The old wayOne way:The “broadcast model”Captive audiencesTV, newspapersManufacturers and users“Publishing Content”The new wayAny way:Anyone to anyoneCommunitiesOmnichannel & ContextUsers as manufacturers(Open Source as aresponse to disruption)Moving the core of yourbusiness to the web... to digital.Tuesday, 11 June 13
  84. 84. Users as manufacturersDisruption leads to open sourceTuesday, 11 June 13
  85. 85. “Users generally have a much moreaccurate and detailed model of theirneeds than manufacturers have ...”Eric von Hipple,Democratizing InnovationInnovationTuesday, 11 June 13
  86. 86. "In the world of computer software, open sourcecommunities develop and improve ideasorganically, based on concepts and practices thatwork. Driven by innovation contributed byindividuals, open source simply means that asystem is available to any who wish to contribute.It provides the fastest possible rate ofimprovement for ideas."One Way Forward: The Outsiders Guide to Fixing the Republic.- Lawrence Lessig, 2012Tuesday, 11 June 13
  87. 87. “Proprietary or open sourcedoesn’t matter.”Tuesday, 11 June 13
  88. 88. Like **** it doesn’t.Tuesday, 11 June 13
  89. 89. Meet Vincenzo RubanoTuesday, 11 June 13
  90. 90. Meet Vincenzo Rubano•http://www.indiegogo.com/projects/allow-me-to-attend-drupalcon-portland-2013aka: http://tinyurl.com/vincenzogoestoportland•http://www.titengodocchio.it/•http://acquia.com/podcasts“In accessibility there is usability”http://titengodocchio.itTuesday, 11 June 13
  91. 91. Tuesday, 11 June 13
  92. 92. Can open source businessessucceed?Tuesday, 11 June 13
  93. 93. Can open source businessessucceed?Tuesday, 11 June 13
  94. 94. $1.100.000.000Tuesday, 11 June 13
  95. 95. Tuesday, 11 June 13
  96. 96. One BillionDollarsTuesday, 11 June 13
  97. 97. We’re Hiring!Refer a friend! Know someone 
who would be perfect for one of ouropen positions? $2500 is yours ifyour referral is hiredjam@acquia.comTuesday, 11 June 13
  98. 98. The old wayOne way:The “broadcast model”Captive audiencesTV, newspapersManufacturers and users“Publishing Content”The new wayAny way:Anyone to anyoneCommunitiesOmnichannel & ContextUsers as manufacturers(Open Source as a responseto disruption)Moving the core of yourbusiness to the web... to digital.Tuesday, 11 June 13
  99. 99. “Content Management Systemsnow becoming Content Management Strategy”Home page > Web pages > CMS > Quo vadis?Tuesday, 11 June 13
  100. 100. “Content Management Systemsnow becoming Content Management Strategy”DisruptionHome page > Web pages > CMS > Quo vadis?Tuesday, 11 June 13
  101. 101. It’s Not Just ABOUTPUBLISHING CONTENTANYMORE.Tuesday, 11 June 13
  102. 102. It’s Not Just ABOUTPUBLISHING CONTENTANYMORE.Tuesday, 11 June 13
  103. 103. WHAT ARE ORGANIZATIONS TRYING TO DO?Tuesday, 11 June 13
  104. 104. WHAT ARE ORGANIZATIONS TRYING TO DO?Engage withcitizensTuesday, 11 June 13
  105. 105. WHAT ARE ORGANIZATIONS TRYING TO DO?raisedonationsTuesday, 11 June 13
  106. 106. WHAT ARE ORGANIZATIONS TRYING TO DO?educatestudentsTuesday, 11 June 13
  107. 107. WHAT ARE ORGANIZATIONS TRYING TO DO?buildcommunitiesTuesday, 11 June 13
  108. 108. WHAT ARE ORGANIZATIONS TRYING TO DO?INCREASEONLINE SALESTuesday, 11 June 13
  109. 109. at the heart ofEVERY BUSINESSDIGITALTuesday, 11 June 13
  110. 110. “Web experienceManagement”- OracleTuesday, 11 June 13
  111. 111. “Web experienceManagement”“Web experienceManagement”- Oracle"WeM"Tuesday, 11 June 13
  112. 112. “ONLINE CHANNELOPTIMIZATION”- GartnerTuesday, 11 June 13
  113. 113. “CUSTOMEREXPERIENCEMANAGEMENT”- AdobeTuesday, 11 June 13
  114. 114. “DIGITALEXPERIENCEMANAGEMENT”- ForresterTuesday, 11 June 13
  115. 115. - jam“*-X-M”Like “*nix”Tuesday, 11 June 13
  116. 116. - jamOR JUST...“*-X-M”Like “*nix”Tuesday, 11 June 13
  117. 117. DIGITAL :)Tuesday, 11 June 13
  118. 118. - jam“star-EX-EM”Tuesday, 11 June 13
  119. 119. - jam“star-EX-EM”DisruptionTuesday, 11 June 13
  120. 120. Why *XM? The big picture. Examples.Tuesday, 11 June 13
  121. 121. Why *XM?•Every experience should be a success:- With you.- For you.- For your company.- For your employees, colleagues.- For your customers.- For your partners.Tuesday, 11 June 13
  122. 122. *XM is a conversation (not a product).Tuesday, 11 June 13
  123. 123. *XM is a conversation.Everything is a conversation.Tuesday, 11 June 13
  124. 124. You’re never closed anymore•Make money while you sleep•Lose money while you sleep!•Employees as ambassadors•Customers as ambassadors•“Osmotic”, omnidirectional teams- Customer to customer- Inside to outside- Outside to insideTuesday, 11 June 13
  125. 125. Reputation•Responsive•open to criticism•answer openly•fix things•try hardTuesday, 11 June 13
  126. 126. Florida Hospital Patient EngagementTuesday, 11 June 13
  127. 127. Symantec Social CRMTuesday, 11 June 13
  128. 128. Humana Healthy BehaviorsTuesday, 11 June 13
  129. 129. Ride the wave*-X-M is your chance to remainrelevant, successful, and agileDon’t broadcast.Omnichannel: engaging withanyone any time ... on any device!Context: doing it right.Tuesday, 11 June 13
  130. 130. Ride the wave*-X-M is your chance to remainrelevant, successful, and agileDon’t broadcast.Omnichannel: engaging withanyone any time ... on any device!Context: doing it right.DisruptionTuesday, 11 June 13
  131. 131. Thank you!Jeffrey A. “jam” McGuireAcquia Manager of Community Affairsjam@acquia.com@horncologneTuesday, 11 June 13

×