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Open Source Value: Beyond ROI

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The latest version of this talk. As presented in Brussels, Nov. 20, 2012

The latest version of this talk. As presented in Brussels, Nov. 20, 2012


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  • How to discuss and pitch open source by focusing on its core values.\n\n... and why ROI is only a part of that conversation.\n\n
  • \n
  • Who needs convincing? Who is considering adopting Drupal and/or open source?\n\nWho needs to pitch Drupal and open source to others?\n\n\n\n
  • How to discuss and pitch open source by focusing on its core values and how they provide excellent ROI, innovation, and more.\n1) What do businesses need? What are business managers looking for?\n2) How far Open Source has come in the last 10 years.\n3) Open source can be the basis of successful businesses.\n4) A pitch for Drupal; where the project stands; where it’s going; join us!\n5) The business value in the Four Freedoms\n\n\n\n
  • “Business” is whatever you do as an NGO, visionary, etc.\nDrupal and Open Source deliver all of this.\nWe’ll get back to this.\n
  • Let’s talk about whether you can build a successful business based on Open Source technologies ...\n
  • I’d like to point out how far we’ve come in the last decade.\n\nIn 2001, Jim Allchin from Microsoft was saying: “Open source is an intellectual-property destroyer… I can't imagine something that could be worse than this for the software business and the intellectual-property business.”\n\n
  • - This situation is rapidly changing. Many are speaking of a generational change going on at Microsoft.\n- Microsoft has chosen to move into the open source space, a signal of just how seriously the value of community development has become. Some expected this news to be met with a negative reaction, but the open source community should celebrate the fact that a large proprietary software organization is investing in open source and extend a warm welcome to Microsoft.- This opens opportunities for us (getting into companies on MS infrastructure. This opens opportunities for MS: staying relevant by running us.)\n
  • Open Source is so successful as a concept, it is being adopted outside the world of software, too.\nOne of the most striking parts of this book for me was that people from the Tea Party and the Occupy Wall Street, polar opposites in US politics, both say their movements are “open source”.\n***\nDrupal as a social experiment, as one of most successful and largest projects, introducing new models of governance and conflict resolution ...\n***\nCoopetition (Sony/Warner – Apple/Samsung), world-changing, gov’t infrastructure\n\n
  • So can you build a successful business based on Open Source technologies?\n\nAnyone know this logo?\n
  • Anyone know this number? [next slide]\n
  • Jim Whitehurst, Ceo Red Hat\nFebruary 29, 2012 - Red Hat 1st open source company to do 1 billion US$ in revenue.\nThis is real value, financial value, resulting from the values of the open source ethos and movement.\nThe open source community has recently seen two major developments that have fundamentally changed the perception of everything we have to offer. One is the changes going on at Microsoft, the other is Red Hat reaching the $1billion dollar revenue mark, which should provide a huge confidence boost to open source developers that their business model can be profitable and successful.\nDeveloper-focused organizations achieving unprecedented success puts further pressure on the traditional proprietary vendors that have dominated the IT landscape for so long.\n\n\n
  • \n
  • So how about Drupal?\n
  • I like to talk about Drupal being a transformational technology.\n\nI’ve have another talk that covers that in more depth. Some of that thinking went into an Op Ed for the Linux Journal that should be coming out any time now.\n\nThink “Drupal” when I say “Linux”.\n
  • \n
  • \n
  • Safety in numbers. Drupal passes the truck test.\n- Safety in numbers ... there are more than 10k active devs using this!\n- Thousands of Drupal service providers (“Drupal shops”)\n- Thousands of people [point to PHP Con audience] who know the technologies it is based on.\n\n\n
  • 2011 was good. 2012 will be better. I had sponsored roughly 50 events (as part of my job) by June.\nBy the end of the year, there will have been roughly 100 Drupal community events around the world.\n
  • Drupal is one of the most successful open source projects in the world, and the only CMS to play in the same league as Linux and Apache.\n\n[Explain actual point of original Ingo post: OS projects managed by non-profit foundations are more successful than those managed by companies or other models.]\n
  • This is how Dries presents the truck test ;-)\n
  • Drupal is making a difference in everything from government, to education, to world causes, to business ...\n\nGo through “important” Drupal sites. Give more examples.\n
  • \n
  • \n
  • Here’s a pitch tool I made you can download and use (CC license).\n\nhttps://www.acquia.com/blog/dorm-room-board-room-ten-years-drupal-growth-and-success\n
  • Here’s a pitch tool I made you can download and use (CC license).\n\nhttps://www.acquia.com/blog/dorm-room-board-room-ten-years-drupal-growth-and-success\n
  • Is Drupal good for you as a dev? Yes!\nStandardizing on a PHP framework is huge for us.\nModern code base, more maintainers, less bugs, better security ... \n\nNB: NO QR CODE FOR THIS LINK!\n
  • When making the case for open source, despite the numerous benefits on offer, it’s vital that providers demonstrate they have the same structure and ecosystems you would expect from a major proprietary software vendor.\n\nIn this context, open source offerings need to be appropriately packaged up with hosting, consultancy and the support network that many IT decision-makers consider to be a necessity for implementation.\n\nThat’s why Dries founded Acquia - a commercial vehicle for enabling Drupal open source adoption into enterprise-size organizations, offering support and service level agreements that enterprise users expect. [More about Acquia and what we do as a Drupal products company.]\nThe open source community has recently seen two major developments that have fundamentally changed the perception of everything we have to offer. \n\n
  • When making the case for open source, despite the numerous benefits on offer, it’s vital that providers demonstrate they have the same structure and ecosystems you would expect from a major proprietary software vendor.\n\nIn this context, open source offerings need to be appropriately packaged up with hosting, consultancy and the support network that many IT decision-makers consider to be a necessity for implementation.\n\nThat’s why Dries founded Acquia - a commercial vehicle for enabling Drupal open source adoption into enterprise-size organizations, offering support and service level agreements that enterprise users expect. [More about Acquia and what we do as a Drupal products company.]\nThe open source community has recently seen two major developments that have fundamentally changed the perception of everything we have to offer. \n\n
  • These are THE FOUR FREEDOMS.\n\nThe very definition of Open Source brings value to your organization - also business value!\n\n\n
  • THE FOUR FREEDOMS. [ASK: Does anyone have a problem if we assume for the duration of this talk that free software and open\nsource software are the same thing?] Explain briefly (see below).\nCopypasta from Wikipedia: The definition published by FSF in February 1986 had two points:\nThe word "free" in our name does not refer to price; it refers to freedom. First, the freedom to copy a program and redistribute it to your neighbors, so that they can use it as well as you. Second, the freedom to change a program, so that you can control it instead of it controlling you; for this, the source code must be made available to you.[2]\nThe modern definition has four points, which it numbers zero to three in compliance with zero-based numbering common to computer systems. It defines free software by whether or not the recipient has the following four freedoms:[4]\nFreedom 0: The freedom to run the program for any purpose.\nFreedom 1: The freedom to study how the program works, and change it to make it do what you wish.\nFreedom 2: The freedom to redistribute copies so you can help your neighbor.\nFreedom 3: The freedom to improve the program, and release your improvements (and modified versions in general) to the public, so that the whole community benefits.\nIn July 1997, Bruce Perens published the Debian Free Software Guidelines.[5] This was also used by Open Source Initiative (OSI) under the name "The Open Source Definition", the only change being that use of the term "free software" was replaced by OSI's alternative term for free software, "open-source software".\nDespite the fundamental philosophical differences between the free software movement and the open source movement, the official definitions of free software by the Free Software Foundation and of open source software by the Open Source Initiative basically refer to the same software licenses, with a few minor exceptions. While stressing the philosophical differences, the Free Software Foundation comments:\nThe term “open source” software is used by some people to mean more or less the same category as free software. It is not exactly the same class of software: they accept some licenses that we consider too restrictive, and there are free software licenses they have not accepted. However, the differences in extension of the category are small: nearly all free software is open source, and nearly all open source software is free.\n
  • Open source is doing good in the world ...\nMore on this near the end ...\n\n
  • A lot of what it comes down to for me is that you control your own destiny. You make of open source (software) what you will. - You are the driver. You determine innovation. You drive change. You can do what you need with it as your needs change and grow.\n\n“The 4 freedoms are your escape hatch out of any problem.” (Eaton)\n“The four freedoms are your license to make a difference.” (jam)\n
  • Let’s look at this for a moment, then dive into each point and what is gives you.\n
  • Use it: You are free to use open source for anything, anywhere, no matter what.\n\n
  • Free has worked pretty well so far in the internet age ...\nFree as in speech\nFree to: study, use, modify, share\nFree as in: Firefox, Apache, Linux, PHP, Wordpress, Drupal ...\n
  • Free has worked pretty well so far in the internet age ...\nFree as in speech\nFree to: study, use, modify, share\nFree as in: Firefox, Apache, Linux, PHP, Wordpress, Drupal ...\n
  • Free has worked pretty well so far in the internet age ...\nFree as in speech\nFree to: study, use, modify, share\nFree as in: Firefox, Apache, Linux, PHP, Wordpress, Drupal ...\n
  • So using open source solutions like Drupal can save your money. Hurray! In a time of financial crises and massive budget cuts around the world, everyone is feeling the crunch, nobody has money to waste.\n\nThe bottom line always counts; no one should be wasting money. When businesses waste money, they shut down. When governments waste money, there are much worse, much broader consequences.\n\n
  • A zero price tag is okay, but ... Keep the other factors in mind like being free to choose where and how you invest in your projects, no vendor lock-in, and so on.\n\nAs a consequence of FREE! (Dan Ariely “Predictably Irrational” and “The Upside of Irrationality”), you MUST NOT pitch Drupal as free to your prospects. It happens to have a zero price tag, but you need to set their expectations differently. IT costs money, Drupal lets them invest in their OWN team, OWN business, OWN vision.\n
  • Cost + ROI differences between Drupal/Open Source and proprietary:\nOpen source/Drupal: no license fees for products or tools, no vendor lock-in–choice of 1000s of service providers, "open source means you never have to ask for your data back"!, Drupal is open for new developments at any time and the highly dynamic Drupal developer community is always at the cutting edge of web and other technologies, invest in your IT when/how you need, buy as much outside help as you need, invest in your own internal team.\nProcurement processes can be very long in big organizations and governments, choosing Drupal means you work with a forward-looking, up-to-date technology when the time comes to realize your project. Proprietary systems, with limited vendors, fixed development cycles and roadmaps, can be very inflexible, not to mention end-of-life-ing ... This increases the risk of failure, cost explosion, or inability to fulfill requirements if project specs and requirements are set early in the process, but then change and develop over time during long government procurement processes.\nConclusion: Open source gives you low cost, low risk flexibility and innovative. The cost of a failed experiment is relatively low, the benefit of a successful one can be enormous. Build what you need, when you need, how you need. Invest when and where it benefits you most.\n
  • Free as in puppies: you have to take care of it, too ... Jeff Robbins.\n(using open source you are also trading cost for responsibility)\n\n\n
  • Do you want to build your business or your government to base its services on something that it has no control over?\nHas to pay for over and over again? That others can arbitrarily turn off, change or charge more for?\nIn the restaurant business, they say, "You gotta own the bricks."\n\n
  • Budget example\nOpen source is also insurance against the whims of profit, shareholder value, and such–very important in government and public administration! It makes you part of a self-healing network. If Oracle has collaboration software that isn't making enough money, they will kill it. They might kill it nicely and give you time to move on (though they want to to move on to something else of theirs that is more expensive), but even if they kill it reasonably painlessly, it's bad. Nobody "owns" Drupal, so nobody can stop you using it forever :-)\n- Proprietary companies can kill your business any time.\n- Open Source cannot be killed, it cannot trap you.\n- You can use it forever ... and as we’ll see in a moment, you can make it better for ever ... !\n
  • Budget example\nOpen source is also insurance against the whims of profit, shareholder value, and such–very important in government and public administration! It makes you part of a self-healing network. If Oracle has collaboration software that isn't making enough money, they will kill it. They might kill it nicely and give you time to move on (though they want to to move on to something else of theirs that is more expensive), but even if they kill it reasonably painlessly, it's bad. Nobody "owns" Drupal, so nobody can stop you using it forever :-)\n- Proprietary companies can kill your business any time.\n- Open Source cannot be killed, it cannot trap you.\n- You can use it forever ... and as we’ll see in a moment, you can make it better for ever ... !\n
  • Budget example\nOpen source is also insurance against the whims of profit, shareholder value, and such–very important in government and public administration! It makes you part of a self-healing network. If Oracle has collaboration software that isn't making enough money, they will kill it. They might kill it nicely and give you time to move on (though they want to to move on to something else of theirs that is more expensive), but even if they kill it reasonably painlessly, it's bad. Nobody "owns" Drupal, so nobody can stop you using it forever :-)\n- Proprietary companies can kill your business any time.\n- Open Source cannot be killed, it cannot trap you.\n- You can use it forever ... and as we’ll see in a moment, you can make it better for ever ... !\n
  • Budget example\nOpen source is also insurance against the whims of profit, shareholder value, and such–very important in government and public administration! It makes you part of a self-healing network. If Oracle has collaboration software that isn't making enough money, they will kill it. They might kill it nicely and give you time to move on (though they want to to move on to something else of theirs that is more expensive), but even if they kill it reasonably painlessly, it's bad. Nobody "owns" Drupal, so nobody can stop you using it forever :-)\n- Proprietary companies can kill your business any time.\n- Open Source cannot be killed, it cannot trap you.\n- You can use it forever ... and as we’ll see in a moment, you can make it better for ever ... !\n
  • Budget example\nOpen source is also insurance against the whims of profit, shareholder value, and such–very important in government and public administration! It makes you part of a self-healing network. If Oracle has collaboration software that isn't making enough money, they will kill it. They might kill it nicely and give you time to move on (though they want to to move on to something else of theirs that is more expensive), but even if they kill it reasonably painlessly, it's bad. Nobody "owns" Drupal, so nobody can stop you using it forever :-)\n- Proprietary companies can kill your business any time.\n- Open Source cannot be killed, it cannot trap you.\n- You can use it forever ... and as we’ll see in a moment, you can make it better for ever ... !\n
  • Budget example\nOpen source is also insurance against the whims of profit, shareholder value, and such–very important in government and public administration! It makes you part of a self-healing network. If Oracle has collaboration software that isn't making enough money, they will kill it. They might kill it nicely and give you time to move on (though they want to to move on to something else of theirs that is more expensive), but even if they kill it reasonably painlessly, it's bad. Nobody "owns" Drupal, so nobody can stop you using it forever :-)\n- Proprietary companies can kill your business any time.\n- Open Source cannot be killed, it cannot trap you.\n- You can use it forever ... and as we’ll see in a moment, you can make it better for ever ... !\n
  • Budget example\nOpen source is also insurance against the whims of profit, shareholder value, and such–very important in government and public administration! It makes you part of a self-healing network. If Oracle has collaboration software that isn't making enough money, they will kill it. They might kill it nicely and give you time to move on (though they want to to move on to something else of theirs that is more expensive), but even if they kill it reasonably painlessly, it's bad. Nobody "owns" Drupal, so nobody can stop you using it forever :-)\n- Proprietary companies can kill your business any time.\n- Open Source cannot be killed, it cannot trap you.\n- You can use it forever ... and as we’ll see in a moment, you can make it better for ever ... !\n
  • Budget example\nOpen source is also insurance against the whims of profit, shareholder value, and such–very important in government and public administration! It makes you part of a self-healing network. If Oracle has collaboration software that isn't making enough money, they will kill it. They might kill it nicely and give you time to move on (though they want to to move on to something else of theirs that is more expensive), but even if they kill it reasonably painlessly, it's bad. Nobody "owns" Drupal, so nobody can stop you using it forever :-)\n- Proprietary companies can kill your business any time.\n- Open Source cannot be killed, it cannot trap you.\n- You can use it forever ... and as we’ll see in a moment, you can make it better for ever ... !\n
  • Study it: You are free to understand what you are getting, no hidden surprises.\n\nAs Eaton puts it, "The bad dies or the bad gets fixed ... Quality and security are common outcomes of transparency.”\n\n
  • Quality via transparency - quality is a common outcome of transparency. The bad dies or the bad gets fixed.\nOpen source is not automatically faster, more secure, or higher quality. It is potentially so, and definitely so with Drupal, but open source is automatically transparent. You can see what you are getting and make better decisions about it.\nSecurity: government agencies around the world are using Drupal and constantly assessing it for security. But you can check yourself, not trust someone else's word. I have the ability to make more informed decisions\n
  • http://www.guardian.co.uk/government-computing-network/2011/nov/08/cesg-open-source-security\n
  • Security: government agencies around the world are using Drupal and constantly assessing it for security. But you can check yourself, not trust someone else's word. I have the ability to make more informed decisions\nThank Phase II for this slide.\n\nNB - The size and success of the Drupal project (truck test slide) also mitigate risk. Large choice of vendors, lots of expertise, etc.\n
  • Here’s a pitch tool I made you can download and use (CC license).\n\nhttp://opensource.com/life/12/3/how-drupal-combines-open-source-openness-and-security\n
  • Here’s a pitch tool I made you can download and use (CC license).\n\nhttp://opensource.com/life/12/3/how-drupal-combines-open-source-openness-and-security\n
  • Modify it: You control your destiny. With open source you have the freedom to build what you need when you need it. If a proprietary solution is buggy, it might never be fixed. If it only does 80% of what you need, when do you get the other 20%? Your priorities might not match the proprietary developer's product roadmap.\n
  • Openness triggers innovation .... that's worth another full and interesting talk, too, but: “Users generally have a much more accurate and detailed model of their needs than manufacturers have ... Innovation by users tends to be widely distributed rather than concentrated among just a very few innovative users.” - Eric von Hipple, Democratizing Innovation.\n\nParadigm shift: Open source makes us all manufacturers AND users and thereby enabled to produce the best tools for our needs.\n\nINNOVATION! . Invest in what you need. Invest in you, your team, and your business.\n\nDRUPAL began as community software, now does e-commerce, government, media, activism, mobile, hotels ...\n\n
  • Share it: The innovation only makes a difference when you can pass on your modifications to others.\n\nYou are free to reuse the best solutions out there. Improve efficiency by building on the shoulders of giants. If you start with an 80%\nsolution based on the work of the Drupal community and build the very best solution for your organization, you can pass it on to your\ncolleagues, other departments, or the whole world.\n
  • “If I have seen further, it is by standing on the shoulders of giants” - Iasaac Newton (1643-1727)\n- Speed via reuse. - It is all done! Instead of rolling your own, build on the shoulder of giants. Good for innovators.\n- Other people's fixed bugs are your fixed bugs\n- The more you give, the more you get: cooperation is the biggest win. Submit your code, watch it improve!\n- Efficiency, cost savings, reuse, start your own business using Drupal as the base for a product (more on Sunday!), Distribution, SaaS, etc.\n- Build in once, use it N times!\n
  • Recap: true value comes from being able to use, study, modify, and share\n\n(OS engagement model: use, support, contribute, collaborate)\n
  • Open Source is so successful as a concept, it is being adopted outside the world of software, too.\nOne of the most striking parts of this book for me was that people from the Tea Party and the Occupy Wall Street, polar opposites in US politics, both say their movements are “open source”.\n***\nDrupal as a social experiment, as one of most successful and largest projects, introducing new models of governance and conflict resolution ...\n***\n\n\n
  • This is how Dries puts these arguments together.\n
  • Here are some ways to break down the value of the four freedoms into business value.\n\nLet’s put that into focus for you, for NGOs: Coopetition (Sony/Warner – Apple/Samsung), world-changing, gov’t infrastructure (bridge v. citizen participation app.)\n\n\n\n\n
  • Join the Drupal Community.\n\n\n\n
  • Are you coming to Sydney? Or Portland? Or any of the 100+ Drupal events a year around the globe?\n\n\n
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  • Transcript

    • 1. The real value of open source: Jeffrey A. “jam” McGuire Acquia Manager of Community Affairs jam@acquia.com @horncologne@acquia
    • 2. http://mobro.co/horncologne
    • 3. Who are you?Why are you here?
    • 4. The real value of open source: Jeffrey A. “jam” McGuire Acquia Manager of Community Affairs jam@acquia.com @horncologne@acquia
    • 5. What do businesses need?•Innovation•Cost savings•Risk mitigation
    • 6. We’ve come a long way.
    • 7. “Open source is an intellectual-property destroyer… I cantimagine something thatcould be worse than this for the software business and the intellectual-property business.”- Jim Allchin, Microsoft - 2001
    • 8. “Open source is an intellectual-property destroyer… I cantimagine something thatcould be worse than this for the software business and the intellectual-property business.”- Jim Allchin, Microsoft - 2001
    • 9. “We dont pick on Microsoft any more, its like kicking a puppy."- Jim Zemlin, Executive Director, The Linux Foundation.http://www.networkworld.com/news/2011/040511-linux-vs-microsoft.htmlhttp://www.flickr.com/photos/13825348@N03/2300963596/sizes/z/in/photostream/
    • 10. "In the world of computer software, open sourcecommunities develop and improve ideasorganically, based on concepts and practicesthat work. Driven by innovation contributed byindividuals, open source simply means that asystem is available to any who wish tocontribute. It provides the fastest possible rate of improvement for ideas."One Way Forward: The Outsiders Guide to Fixing theRepublic.- Lawrence Lessig, 2012
    • 11. But can open source businesses
    • 12. But can open source businesses
    • 13. $1.100.000.000
    • 14. Refer a friend! Know someone 
 who would be perfect for one of our open positions? $2500 is yours if your referral is hiredWe’re Hiring!jam@acquia.com
    • 15. But is Drupal a good bet?
    • 16. “Linux is a transformational technology.Jim Whitehurst, CEO of Red Hat - http://techcrunch.com/2011/08/17/red-hat-ceo-at-linuxcon-i-have-no-idea-whats-next/
    • 17. “The technology of Linux empowersadvancements and innovations that have nothing to do with the technology of Linux. That is to say ...
    • 18. “Linux supports the development of new business models, as well as new technologies.”
    • 19. Drupal passes the truck test ...
    • 20. The world’s largest open source projects:Linux, KDE, Apache, Drupal, Eclipse,Perl+CPAN, Mozilla+Addons, GnomeHenrik Ingo: http://openlife.cc/blogs/2010/november/how-grow-your-open-source-project-10x-and-revenues-5x
    • 21. Drupal today2% of the web17,000+ developers15,000+ modules300,000+ downloads/month1.5M unique visitors/month55 supported languagesFREE
    • 22. http://www.acquia.com/blog/dorm-room-board-room-ten-years-drupal-growth-and-success
    • 23. The future of Drupal http://buff.ly/PyY9Ma @crell talks about Symfony2 in Drupal 8 at Symfony Live, San Francisco, 2012
    • 24. What do businesses need?
    • 25. Drupal and Open Source deliver:•Innovation•Cost savings•Risk mitigation
    • 26. Open Source Software: You are free toUse it: for anything, anywhere, foreverStudy it: understand what you areusingModify it: fix it, make it betterShare it: redistribute, sell, give back
    • 27. Free Software or Open Source?http://en.wikipedia.org/wiki/The_Free_Software_Definition
    • 28. Free Software or Open Source?http://en.wikipedia.org/wiki/The_Free_Software_DefinitionA solution to a social problem ora practical approach?Or both?
    • 29. Control your own destiny ... http://www.flickr.com/photos/popculturegeek/4534090770/sizes/l/in/photostream/
    • 30. True Value – Open SourceUse it: for anything, anywhere, foreverStudy it: understand what you areusingModify it: fix it, make it betterShare it: redistribute, sell, give back
    • 31. True Value – Open SourceUse it: for anything, anywhere,forever ...... and (sort of) for free.
    • 32. Free does work ... http://www.flickr.com/photos/42934556@N00/245866252/sizes/m/in/photostream/
    • 33. Hey! It’s free!
    • 34. Zero ... http://www.flickr.com/photos/29233640@N07/6086350983/sizes/l/in/photostream/
    • 35. Proprietary Open Source IT Costs IT Costs Personnel Personnel Hosting Hosting Bandwidth Bandwidth Design Design(Recurring) Licensing fees No licensing fees Invest in your team Invest what/when you Vendor lock-in need Data lock-in (buy it 1000s of vendors back?) You own your data Vendor roadmap Your needs Vendor release cycle When you need it When it happens Cutting edge
    • 36. Yours?
    • 37. Better, not cheaper.
    • 38. Better, not cheaper.
    • 39. Better, not cheaper. Project Budget == 100 Acquia Sitecore (Open Source) (Proprietary) Implementation 25 25 Hosting/ 15 15 Support Licenses 0 30 Branding, 60 30 Design, Strategy
    • 40. Better, not cheaper. Project Budget == 100 Acquia Sitecore (Open Source) (Proprietary) Implementation 25 25 Hosting/ 15 15 Support Licenses 0 30 Branding, 60 30 Design, Strategy
    • 41. Better, not cheaper. Project Budget == 100 Acquia Sitecore (Open Source) (Proprietary) Implementation 25 25 Hosting/ 15 15 Support Licenses 0 30 Branding, 60 30 Design, Strategy
    • 42. Better, not cheaper. Project Budget == 100 Acquia Sitecore (Open Source) (Proprietary) Implementation 25 25 Hosting/ 15 15 Support Licenses 0 30 Branding, 60 30 Design, Strategy
    • 43. Better, not cheaper. Project Budget == 100 Acquia Sitecore (Open Source) (Proprietary) Implementation 25 25 Hosting/ 15 15 Support Licenses 0 30 Branding, 60 30 Design, Strategy
    • 44. Better, not cheaper. Project Budget == 100 Acquia Sitecore (Open Source) (Proprietary) Implementation 25 25 Hosting/ 15 15 Support Licenses 0 30 Branding, 60 30 Design, Strategy
    • 45. True Value – Open SourceUse it: for anything, anywhere, foreverStudy it: understand what you areusing
    • 46. Transparency ... http://www.flickr.com/photos/centralasian/5329431523/sizes/l/in/photostream/
    • 47. http://www.guardian.co.uk/government-computing-network/2011/nov/08/cesg-open-source-security
    • 48. What about security? Thank you:
    • 49. http://opensource.com/life/12/3/how-drupal-combines-open-source-openness-and-security
    • 50. True Value – Open SourceUse it: for anything, anywhere, foreverStudy it: understand what you areusingModify it: fix it, make it better
    • 51. Innovation“Users generally have a much moreaccurate and detailed model of theirneeds than manufacturers have ...” Eric von Hipple, Democratizing Innovation
    • 52. True Value – Open SourceUse it: for anything, anywhere, foreverStudy it: understand what you areusingModify it: fix it, make it betterShare it: redistribute, sell, give back
    • 53. “If I have seen further ...”
    • 54. Recap: True Value – Open SourceUse it: for anything, anywhere, foreverStudy it: understand what you areusingModify it: fix it, make it betterShare it: redistribute, sell, give back
    • 55. "In the world of computer software, open sourcecommunities develop and improve ideasorganically, based on concepts and practicesthat work. Driven by innovation contributed byindividuals, open source simply means that asystem is available to any who wish tocontribute. It provides the fastest possible rate of improvement for ideas."One Way Forward: The Outsiders Guide to Fixing theRepublic.- Lawrence Lessig, 2012
    • 56. Drupal is innovation ... Open Source Collaboration Community Innovation
    • 57. Drupal and Open Source deliver:•Innovation •Invest in your team and your vision •Be the manufacturer AND the user•Cost savings: •Speed via reuse •No license fees •Better, not cheaper•Risk mitigation: •You own the bricks •You understand it
    • 58. Thank you ...Jeff Eaton, Jeff Robbins - LullabotBetsey Emsley, Jeff Walpole -Phase://Robert Douglass - Commerce Guys TextAndrew Melck, Scott Davis - AcquiaAnna Lang, Ivo Radulovski -ProPeopleMichelangelo van Dam - in2it.beThijs Feryn - Combell GroupWim Godden - Cu.be Solutions
    • 59. And thank you! jam@acquia.com @horncologne Jeffrey A. “jam” McGuire Acquia Manager of Community Affairs jam@acquia.com @horncologne@acquia
    • 60. @horncologne Jeffrey A. “jam” McGuire Acquia Manager of Community Affairs jam@acquia.com @horncologne@acquia
    • 61. Refer a friend! Know someone 
 who would be perfect for one of our open positions? $2500 is yours if your referral is hiredWe’re Hiring!jam@acquia.com
    • 62. http://mobro.co/horncologne