Drupal &          e-commerce          How Drupal products          are good news for us all.          Jeffrey A. “jam” McGu...
Who are you?Freitag, 23. September 2011
Drupal is transforming business          This has happened before in other open            source communities and ecosyste...
“Linux is a transformational technology.Jim Whitehurst, CEO of Red Hat - http://techcrunch.com/2011/08/17/red-hat-ceo-at-l...
“The technology of Linux empowers      advancements and innovations that have     nothing to do with the technology of Lin...
“Linux supports the development of                  new business models, as well as                        new technologie...
Some history ...Freitag, 23. September 2011
Drupal watershed momentsFreitag, 23. September 2011
Drupal watershed momentsFreitag, 23. September 2011
Drupal watershed momentsFreitag, 23. September 2011
Drupal watershed momentsFreitag, 23. September 2011
Drupal watershed momentsFreitag, 23. September 2011
What’s next?Freitag, 23. September 2011
Describe Drupal in one wordFreitag, 23. September 2011
Freitag, 23. September 2011
Flexibility results in products ...                 Intranet                           E-Commerce                         ...
For example ...Freitag, 23. September 2011
Freitag, 23. September 2011
Dries Buytaert,                              Drupal Project LeadFreitag, 23. September 2011
Drupal 7 is being                              adopted more rapidly                              than any other version   ...
Thanks to the                              innovations in Drupal 7,                              were starting to see     ...
The Commerce module                              is a great example                              of leveraging Drupal 7.  ...
Drupal Commerce 1.0                       was released August 30th, 2011                           at DrupalCon LondonFrei...
As of August 21st, 2011,                    2934 websites are doing business                        using Drupal Commerce ...
Drupal Commerce                              empowers us all ...Freitag, 23. September 2011
=                   Commerce Guys                      + Drupal                   + E-CommerceFreitag, 23. September 2011
Where are we                              coming from?Freitag, 23. September 2011
1980s:                Early experiments                                mson Ho l i days, UK                     1981: Tho ...
1990s:    !!                                   t co m!                              The web era                           ...
2000s:                 All-out expansion                          3 Amazon’s 1s t profit                     20 0          ...
2010s:       Where are we going?Freitag, 23. September 2011
Open                           SaaS                          Mobile                       Context-AwareFreitag, 23. Septem...
The challenges of                                e-commerce:Freitag, 23. September 2011
You need to help                   many kinds of customersFreitag, 23. September 2011
of many different                    ages, genders, locations,Freitag, 23. September 2011
purchasing powers,                       preferences, and more.Freitag, 23. September 2011
Freitag, 23. September 2011
You’re up againstFreitag, 23. September 2011
many places to shopFreitag, 23. September 2011
on many devices                                     Multiple Places to Buy                                Multiples Source...
Multiple Places to Buy                              with many sources of                                  information.    ...
Freitag, 23. September 2011
Can you handle it so far?                              It gets better ...Freitag, 23. September 2011
How things used to work:Freitag, 23. September 2011
How it works now:Freitag, 23. September 2011
How to address the new realityFreitag, 23. September 2011
Option 1: Play the game                              Go multichannelFreitag, 23. September 2011
Option 2: Beat the game        Focus on customer experienceFreitag, 23. September 2011
Drupal Commerce is getting           traction because it does all of                   this and more.Freitag, 23. Septembe...
CONTENT MANAGEMENT                              SECURITY AND SCALABILITY                                 CHANNEL MANAGEMEN...
Why does this matter?Freitag, 23. September 2011
Freitag, 23. September 2011
Drupal Services & related products in 2011                                            600 million €                       ...
Global E-Commerce Retail Sales 2011: +19%                                                                                 ...
Global E-Commerce Technology Market Size 2011                                                                         36.4...
Global     E-Commerce                        Drupal – Services      Technology                       & related products   ...
But ...                                   We need to                              get our act together.Freitag, 23. Septem...
e-commerce ... Drupal                     Business-driven                                   Developer-drivenFreitag, 23. S...
e-commerce ... Drupal                        Open Source?                                       Open Source!Freitag, 23. S...
e-commerce ... Drupal                              Now                                    In a few monthsFreitag, 23. Sept...
e-commerce ... Drupal                              Buy                                    Develop and ContributeFreitag, 2...
e-commerce ... Drupal             E-Commerce Culture                                   Web cultureFreitag, 23. September 2...
e-commerce ... Drupal                Products, Revenues                                Content, CommunityFreitag, 23. Sept...
e-commerce ... Drupal              Roadmap mandatory                                 Roadmap optionalFreitag, 23. Septembe...
e-commerce ... Drupal        Site down: lose revenues                                Site down: lose trafficFreitag, 23. Sep...
e-commerce ... Drupal                              B2B/B2C                                        B2CFreitag, 23. Septembe...
e-commerce ... Drupal   Moving fast into Mobile, POS                              Moving slowly into MobileFreitag, 23. Se...
e-commerce ... Drupal                              No religion                                            Love Web standar...
e-commerce ... Drupal            Business-driven              Developer-driven             Open Source?                  O...
What does this teach us?Freitag, 23. September 2011
Don’t sell Drupal.                         Sell solutions                  to real business problems.Freitag, 23. Septembe...
T hank yo u!  Jeffrey A. "jam" McGuire  jam@acquia.com  Acquia Manager of Community Affairs drupalcommerce.org commerceguys....
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Drupal for e_commerce-005_dugk_220911

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Searching for the next watershed moment for the Drupal project. This is the version of this talk I gave at the Cologne Drupal user group and Kölner WebTreff meeting on September 22nd, 2011.

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Drupal for e_commerce-005_dugk_220911

  1. 1. Drupal & e-commerce How Drupal products are good news for us all. Jeffrey A. “jam” McGuire Acquia Manager of Community AffairsFreitag, 23. September 2011
  2. 2. Who are you?Freitag, 23. September 2011
  3. 3. Drupal is transforming business This has happened before in other open source communities and ecosystems.Freitag, 23. September 2011
  4. 4. “Linux is a transformational technology.Jim Whitehurst, CEO of Red Hat - http://techcrunch.com/2011/08/17/red-hat-ceo-at-linuxcon-i-have-no-idea-whats-next/Freitag, 23. September 2011
  5. 5. “The technology of Linux empowers advancements and innovations that have nothing to do with the technology of Linux. That is to say ...Freitag, 23. September 2011
  6. 6. “Linux supports the development of new business models, as well as new technologies.”Freitag, 23. September 2011
  7. 7. Some history ...Freitag, 23. September 2011
  8. 8. Drupal watershed momentsFreitag, 23. September 2011
  9. 9. Drupal watershed momentsFreitag, 23. September 2011
  10. 10. Drupal watershed momentsFreitag, 23. September 2011
  11. 11. Drupal watershed momentsFreitag, 23. September 2011
  12. 12. Drupal watershed momentsFreitag, 23. September 2011
  13. 13. What’s next?Freitag, 23. September 2011
  14. 14. Describe Drupal in one wordFreitag, 23. September 2011
  15. 15. Freitag, 23. September 2011
  16. 16. Flexibility results in products ... Intranet E-Commerce Social Business Publishing Online Site-Builder Hosted DrupalFreitag, 23. September 2011
  17. 17. For example ...Freitag, 23. September 2011
  18. 18. Freitag, 23. September 2011
  19. 19. Dries Buytaert, Drupal Project LeadFreitag, 23. September 2011
  20. 20. Drupal 7 is being adopted more rapidly than any other version of Drupal before. DrupalCon London Keynote, August 2011Freitag, 23. September 2011
  21. 21. Thanks to the innovations in Drupal 7, were starting to see great things happen. DrupalCon London Keynote, August 2011Freitag, 23. September 2011
  22. 22. The Commerce module is a great example of leveraging Drupal 7. I think its going to expose Drupal to a new world. DrupalCon London Keynote, August 2011Freitag, 23. September 2011
  23. 23. Drupal Commerce 1.0 was released August 30th, 2011 at DrupalCon LondonFreitag, 23. September 2011
  24. 24. As of August 21st, 2011, 2934 websites are doing business using Drupal Commerce http://drupal.org/project/usage/commerceFreitag, 23. September 2011
  25. 25. Drupal Commerce empowers us all ...Freitag, 23. September 2011
  26. 26. = Commerce Guys + Drupal + E-CommerceFreitag, 23. September 2011
  27. 27. Where are we coming from?Freitag, 23. September 2011
  28. 28. 1980s: Early experiments mson Ho l i days, UK 1981: Tho 2B online shopping B 2: Minite l, France 198 1985: Nissan UKFreitag, 23. September 2011
  29. 29. 1990s: !! t co m! The web era Do ebpage o rdering 994: Pizza Hut w 1 Dell, eBa y - .co m 1995: Amazon, aba Gro up & ATG 1998: AlibFreitag, 23. September 2011
  30. 30. 2000s: All-out expansion 3 Amazon’s 1s t profit 20 0 20 06 Shopify 20 0 8 MagentoFreitag, 23. September 2011
  31. 31. 2010s: Where are we going?Freitag, 23. September 2011
  32. 32. Open SaaS Mobile Context-AwareFreitag, 23. September 2011
  33. 33. The challenges of e-commerce:Freitag, 23. September 2011
  34. 34. You need to help many kinds of customersFreitag, 23. September 2011
  35. 35. of many different ages, genders, locations,Freitag, 23. September 2011
  36. 36. purchasing powers, preferences, and more.Freitag, 23. September 2011
  37. 37. Freitag, 23. September 2011
  38. 38. You’re up againstFreitag, 23. September 2011
  39. 39. many places to shopFreitag, 23. September 2011
  40. 40. on many devices Multiple Places to Buy Multiples Sources of InformationFreitag, 23. September 2011
  41. 41. Multiple Places to Buy with many sources of information. Multiple DevicesFreitag, 23. September 2011
  42. 42. Freitag, 23. September 2011
  43. 43. Can you handle it so far? It gets better ...Freitag, 23. September 2011
  44. 44. How things used to work:Freitag, 23. September 2011
  45. 45. How it works now:Freitag, 23. September 2011
  46. 46. How to address the new realityFreitag, 23. September 2011
  47. 47. Option 1: Play the game Go multichannelFreitag, 23. September 2011
  48. 48. Option 2: Beat the game Focus on customer experienceFreitag, 23. September 2011
  49. 49. Drupal Commerce is getting traction because it does all of this and more.Freitag, 23. September 2011
  50. 50. CONTENT MANAGEMENT SECURITY AND SCALABILITY CHANNEL MANAGEMENT PAYMENT PROCESSING PRODUCT MANAGEMENT ORDER MANAGEMENT CUSTOMER MANAGEMENT E-COMMERCE EXTENSIONS PERSONALIZATION PRODUCT SEARCH INTEGRATIONFreitag, 23. September 2011
  51. 51. Why does this matter?Freitag, 23. September 2011
  52. 52. Freitag, 23. September 2011
  53. 53. Drupal Services & related products in 2011 600 million € (best guess, but w00t!)Freitag, 23. September 2011
  54. 54. Global E-Commerce Retail Sales 2011: +19% 492B€ 2010 2011 2009 2008 2007 http://techcrunch.com/2011/01/03/j-p-morgan-global-e-commerce-revenue-to-grow-by-19-percent-in-2011- to-680b/ http://seekingalpha.com/article/244604-j-p-morgan-global-e-commerce-revenue-to-grow-by-19-in-2011 http://www.internetretailer.com/2011/01/04/global-e-commerce-sales-head-1-trillion-markFreitag, 23. September 2011
  55. 55. Global E-Commerce Technology Market Size 2011 36.4B€ E-Commerce Technology Market Global 492B€ E-Commerce Market Based on Gartner, Forrester and Internet RetailerFreitag, 23. September 2011
  56. 56. Global E-Commerce Drupal – Services Technology & related products Market 0.6B€ 36.4B€ E-Commerce Software 3.3B€Freitag, 23. September 2011
  57. 57. But ... We need to get our act together.Freitag, 23. September 2011
  58. 58. e-commerce ... Drupal Business-driven Developer-drivenFreitag, 23. September 2011
  59. 59. e-commerce ... Drupal Open Source? Open Source!Freitag, 23. September 2011
  60. 60. e-commerce ... Drupal Now In a few monthsFreitag, 23. September 2011
  61. 61. e-commerce ... Drupal Buy Develop and ContributeFreitag, 23. September 2011
  62. 62. e-commerce ... Drupal E-Commerce Culture Web cultureFreitag, 23. September 2011
  63. 63. e-commerce ... Drupal Products, Revenues Content, CommunityFreitag, 23. September 2011
  64. 64. e-commerce ... Drupal Roadmap mandatory Roadmap optionalFreitag, 23. September 2011
  65. 65. e-commerce ... Drupal Site down: lose revenues Site down: lose trafficFreitag, 23. September 2011
  66. 66. e-commerce ... Drupal B2B/B2C B2CFreitag, 23. September 2011
  67. 67. e-commerce ... Drupal Moving fast into Mobile, POS Moving slowly into MobileFreitag, 23. September 2011
  68. 68. e-commerce ... Drupal No religion Love Web standardsFreitag, 23. September 2011
  69. 69. e-commerce ... Drupal Business-driven Developer-driven Open Source? Open Source! Now In a few months Buy Develop and Contribute E-Commerce Culture Web culture Products, Revenues Content, Community Roadmap mandatory Roadmap optional Site down: lose revenues Site down: lose traffic B2B/B2C B2C Moving fast into Mobile, POS Moving slowly into Mobile No religion Love Web standardsFreitag, 23. September 2011
  70. 70. What does this teach us?Freitag, 23. September 2011
  71. 71. Don’t sell Drupal. Sell solutions to real business problems.Freitag, 23. September 2011
  72. 72. T hank yo u! Jeffrey A. "jam" McGuire jam@acquia.com Acquia Manager of Community Affairs drupalcommerce.org commerceguys.com acquia.comFreitag, 23. September 2011

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