Open source delivers great digital experiences

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Presentation from the Digital and Social Masterclass on Tour (http://masterclassontour.com/marketing/) by Jeffrey A. "jam" McGuire, Open Source Evangelist, and Joe Wkyes, VP of Global Channel from Acquia. Presented on January 24, 2014 in Dublin.

Topics include:
- How open source delivers what businesses and enterprises need to succeed
- Busting open source myths
- The convergence of Content, Community and Commerce
- Great digital experiences delivered by Drupal, Acquia, and its partners

Published in: Technology, News & Politics
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Open source delivers great digital experiences

  1. 1. Delivering the interactions that become transactions with Acquia & Drupal Joe Wykes - @josephwykes VP Global Channels, Acquia Jeffrey A. “jam” McGuire - @horncologne Open Source Evangelist, Acquia Monday, 27 January 14
  2. 2. The Twitter slide ... @acquia #Drupal, #opensource, #digitalexperiences, #dx @josephwykes @horncologne Monday, 27 January 14
  3. 3. Joe Wykes @josephwykes VP Global Channels, Acquia Monday, 27 January 14
  4. 4. Monday, 27 January 14
  5. 5. Acquia - The Enterprise Guide to Drupal! Acquia – Dream it. Drupal it. •  Gründer und CTO Dries Buytaert • Founder and CTO Dries Buytaert •  400+ Mitarbeiter, in USA, Europa & Australia employees in US, • 400+ Enterprise KundenEurope & Australia •  4,000+ • Acquia Software, Support & Cloud of Excellence •  Acquia Support & Hosting, PS – Center • 19 billion+ requests/month onAcquia Cloud •  19 Mrd.+ Requests pro Monat auf Acquia Cloud •  700+ Partner • 775+ Partners 1! Monday, 27 January 14
  6. 6. Monday, 27 January 14
  7. 7. Open Source Delivers ... Profitability! Monday, 27 January 14
  8. 8. Who are you? Why are you here? Monday, 27 January 14
  9. 9. jam - @horncologne Monday, 27 January 14
  10. 10. What do businesses need? Monday, 27 January 14
  11. 11. Profitability (aka “$”) 1. Innovation 2. Cost savings 3. Efficiency/Productivity 4. Risk mitigation Monday, 27 January 14
  12. 12. Open Source Delivers: 1. Innovation 2. Cost savings 3. Efficiency/Productivity 4. Risk mitigation But what is open source? ... Monday, 27 January 14
  13. 13. Open Source = Four Freedoms Use it: for anything, anywhere, forever Study it: understand what you are using Modify it: fix it, make it better Share it: redistribute, sell, give back Monday, 27 January 14
  14. 14. Open source delivers all this? 1. Innovation 2. Cost savings 3. Efficiency/Productivity 4. Risk mitigation Let’s check ... Monday, 27 January 14
  15. 15. 1. Open source: Innovation & Agility Pinterest hits 10M unique visitors New Drupal module created for website Users “pinned” images 15 Drupal sites go live with Pinterest integration February 2012 March 2012 April 2012 Monday, 27 January 14
  16. 16. 2. Open Source: “zero” price tag http://www.flickr.com/photos/29233640@N07/6086350983/sizes/l/in/photostream/ Monday, 27 January 14
  17. 17. Proprietary Open Source IT Costs Personnel Hosting Bandwidth Design (Recurring) Licensing fees Vendor lock-in Data lock-in (buy it back?) Vendor roadmap Vendor release cycle When it happens Monday, 27 January 14 IT Costs Personnel Hosting Bandwidth Design No licensing fees Invest in your team Invest what/when you need 1000s of vendors You own your data Your roadmap When you need it When you need it
  18. 18. Better, not cheaper Project Budget == 100 Open Source Proprietary Implementation Hosting/Support Licenses 25 15 0 25 15 30 Branding, Design, Freatures, Strategy, Training, Staffing, Profit! 60 30 Monday, 27 January 14
  19. 19. 3. Open source: Efficiency/Productivity World’s largest open source platform Market Presence Global Adoption Extensive Capabilities Broad Community Active Development 1,500,000+ sites 228 countries 22,000+ modules 1,000,000+ members 26,000+ developers 2X the size of Linux developer community Monday, 27 January 14
  20. 20. 4. Open source: Risk Mitigation Yours? Monday, 27 January 14
  21. 21. Open Source Delivers: 1. Innovation 2. Cost savings 3. Efficiency/Productivity 4. Risk mitigation ∴ Open Source == $ Monday, 27 January 14
  22. 22. “In the enterprise ...” 1. Agility + Speed to market 2. Rapid site launch 3. Changing needs 4. Be Lean 5. Keep what works Monday, 27 January 14
  23. 23. Agility Monday, 27 January 14
  24. 24. Rapid Site Launch Monday, 27 January 14
  25. 25. Rapid Site Launch  vml.com  australia.vml.com  brazil.vml.com  china.vml.com  europe.vml.com  goodtechnology.com  goodtechnology.co.uk  gtlondon.co.uk  london.vml.com  milan.vml.com  native.vml.com  poland.vml.com  qaisconsulting.com  southafrica.vml.com  southkorea.vml.com  tokyo.vml.com  vml.au  vml.br  vmlbrazil.com  vml.co.uk  vml-gt.com Monday, 27 January 14  vml-gt.co.uk  vml.it  vmllondon.com  vmllondon.co.uk  vmllondon.net  vmlqais.com  vmlqais.sg  vmlqais.vml.com  wearegoodtechnology.com  wearegt.com  wearegt.co.uk  www.australia.vml.com  www.europe.vml.com  www.goodtechnology.com  www.goodtechnology.co.uk  www.gtlondon.co.uk  www.london.vml.com  www.milan.vml.com  www.poland.vml.com  www.qaisconsulting.com  www.tokyo.vml.com  www.vml.au  www.vml.br  www.vmlbrazil.com  www.vml.com  www.vml.co.uk  www.vml-gt.com  www.vml-gt.co.uk  www.vml.it  www.vmllondon.com  www.vmllondon.co.uk  www.vmllondon.net  www.vmlqais.com  www.vmlqais.sg  www.vmlqais.vml.com  www.wearegoodtechnology.com  www.wearegt.com  www.wearegt.co.uk
  26. 26. Changing needs Monday, 27 January 14
  27. 27. The power of community World’s largest open source platform Market Presence Global Adoption Extensive Capabilities Broad Community Active Development 1,500,000+ sites 228 countries 22,000+ modules 1,000,000+ members 26,000+ developers 2X the size of Linux developer community Monday, 27 January 14
  28. 28. Monday, 27 January 14
  29. 29. Keep what works, but go for it Monday, 27 January 14
  30. 30. Keep what works, but go for it Monday, 27 January 14
  31. 31. So who are we doing this with? Monday, 27 January 14
  32. 32. Keep what works, but go for it Monday, 27 January 14
  33. 33. Keep what works, but go for it Monday, 27 January 14
  34. 34. Keep what works, but go for it Monday, 27 January 14
  35. 35. Keep what works, but go for it Monday, 27 January 14
  36. 36. Keep what works, but go for it Monday, 27 January 14
  37. 37. “But open source ...” (Open Source Myths) 1. is just for blogs and simple sites 2. isn’t secure 3. won’t scale to handle the largest sites 4. requires tribal knowledge 5. won’t integrate with all my systems Monday, 27 January 14
  38. 38. 1. Look who’s using open source Monday, 27 January 14
  39. 39. 2. Open source is secure “Continuous and broad peer review, enabled by publicly available source code, supports [our] software reliability and security efforts” David M. Wennergren, Department of Defense CIO Clarifying Guidance Regarding Open Source Software Monday, 27 January 14
  40. 40. 2. Open source is secure “One interviewee from a global pharmaceutical organization believed that his open source WCM solutions were more secure than proprietary ones … Many also feel that the open code base is a particular advantage, as it allows organizations to explore potential security vulnerabilities.” - Forrester Research, October 2012 Monday, 27 January 14
  41. 41. 3. Open source is for big sites Monday, 27 January 14
  42. 42. 460M! Monday, 27 January 14 ! Hits to grammy.com on night of award show
  43. 43. 30K! ! Concurrent visitors during Hurricane Sandy Monday, 27 January 14
  44. 44. 4. This is your talent pool 43 Monday, 27 January 14
  45. 45. 4. This is your talent pool 1,000,000+ Active Community Members 26,000+ Code Contributors Developers working in 228 Countries 1000s of companies with Drupal expertise Trainings at Universities, Events, & Online 43 Monday, 27 January 14
  46. 46. “Web experience Management” - Oracle “ONLINE CHANNEL OPTIMIZATION” - Gartner “CUSTOMER EXPERIENCE MANAGEMENT” - Adobe “DIGITAL EXPERIENCE MANAGEMENT” - Forrester Monday, 27 January 14
  47. 47. Integrated with Best-of-Breed Tools digital experiences Integration Primary site Mobile application Email campaign Social FB/Twitter Community site Video portal Measurement and reporting Drupal Social Monday, 27 January 14 Social Media Marketing automation CRM Analytics
  48. 48. Integrated digital experiences User Generated Content DAM CONTENT COMMUNITY Email CRM Analytics COMMERCE Marketing automation Personalization Monday, 27 January 14
  49. 49. “Web experience Management” - Oracle “ONLINE CHANNEL OPTIMIZATION” - Gartner “CUSTOMER EXPERIENCE MANAGEMENT” - Adobe “DIGITAL EXPERIENCE MANAGEMENT” - Forrester Monday, 27 January 14
  50. 50. r :) eve hat W Monday, 27 January 14
  51. 51. Right content Monday, 27 January 14
  52. 52. Right place Monday, 27 January 14
  53. 53. Right time Monday, 27 January 14
  54. 54. CONTEXT Monday, 27 January 14
  55. 55. context = experience Monday, 27 January 14
  56. 56. context = engagement Context depends on: - Geography - Past behavior - Intent - Device - Time of day - Temperature Monday, 27 January 14 ...AND MORE
  57. 57. What actually goes into digital experiences? Monday, 27 January 14
  58. 58. Acquia & Drupal Deliver Experience and Personalisation • Geo-Location • Mobile • Multi-Screen Strategy • Omnichannel • Conversations • Search Experiences Monday, 27 January 14
  59. 59. Acquia & Drupal Deliver Business Agility & Value • Content reuse • Microsites: fast, easy, customised • Best-of-breed integration • Complete customisation • Future friendly • Mission critical and the lighter side Monday, 27 January 14
  60. 60. rds zwo Buz Monday, 27 January 14
  61. 61. lity Rea + Monday, 27 January 14
  62. 62. Delivering the interactions that become transactions with Acquia & Drupal Monday, 27 January 14
  63. 63. Symantec Social CRM Monday, 27 January 14
  64. 64. Brit Awards Monday, 27 January 14
  65. 65. Brit awards Monday, 27 January 14
  66. 66. ITV Press Centre Monday, 27 January 14
  67. 67. ITV Press Centre Monday, 27 January 14
  68. 68. Timex in 2012: “These are our products.” 62 Monday, 27 January 14
  69. 69. Timex in 2013: “This is your life.” 63 Monday, 27 January 14
  70. 70. Timex in 2013: “This is your life.” 64 Monday, 27 January 14
  71. 71. Monday, 27 January 14
  72. 72. Monday, 27 January 14
  73. 73. Monday, 27 January 14
  74. 74. Monday, 27 January 14
  75. 75. Monday, 27 January 14
  76. 76. Monday, 27 January 14
  77. 77. Monday, 27 January 14
  78. 78. Monday, 27 January 14
  79. 79. Monday, 27 January 14
  80. 80. Monday, 27 January 14
  81. 81. Monday, 27 January 14
  82. 82. Monday, 27 January 14
  83. 83. ITV Signed Stories Monday, 27 January 14
  84. 84. ITV Signed Stories Monday, 27 January 14
  85. 85. Monday, 27 January 14
  86. 86. Shepherd Neame Monday, 27 January 14
  87. 87. Shepherd Neame - Multisite 1 Monday, 27 January 14
  88. 88. Shepherd Neme - Multisite 2 Monday, 27 January 14
  89. 89. Warner Music Group! artist websites, 3 site templates, total creative freedom! +! 250 Monday, 27 January 14
  90. 90. Also Shepherd Neame! Monday, 27 January 14
  91. 91. Also Shepherd Neame! Monday, 27 January 14
  92. 92. Also Shepherd Neame! Monday, 27 January 14
  93. 93. Also Shepherd Neame! Monday, 27 January 14
  94. 94. Also Shepherd Neame! Monday, 27 January 14
  95. 95. Personalisation I care about: Monday, 27 January 14
  96. 96. Monday, 27 January 14
  97. 97. Monday, 27 January 14
  98. 98. Monday, 27 January 14
  99. 99. Monday, 27 January 14
  100. 100. Monday, 27 January 14
  101. 101. Florida Hospital Patient Engagement Monday, 27 January 14
  102. 102. Monday, 27 January 14
  103. 103. Recap: What’s in it for me? Monday, 27 January 14
  104. 104. Open Source Delivers •Innovation •Cost savings •Efficiency •Productivity •Risk mitigation Monday, 27 January 14 ... Profitability!
  105. 105. Acquia & Drupal Deliver •Geo-Location •Mobile •Multi-Screen Strategy •Omnichannel •Conversations •Content reuse •Search experiences Monday, 27 January 14 •Microsites: fast, easy, customised •Best-of-breed integration •Complete customisation •Future friendly •Mission critical and the lighter side
  106. 106. Acquia & Drupal Deliver Great Digital Experiences Monday, 27 January 14
  107. 107. Delivering the interactions that become transactions with Acquia & Drupal Jeffrey A. “jam” McGuire Open Source Evangelist, Acquia Joe Wykes VP Global Channels, Acquia Monday, 27 January 14
  108. 108. Questions? Joe Wykes - @josephwykes joe.wykes@acquia.com Jeffrey A. “jam” McGuire - @horncologne jam@acquia.com Monday, 27 January 14
  109. 109. Monday, 27 January 14

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