Small Business 2.0


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How to create a motivated hi-tech start-up team with zero investment

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Small Business 2.0

  1. 1. How to create a motivated hi-tech start-up team with zero investment Jan Horna, HorMart
  2. 2. Internet changes everything <ul><li>There is something going on outside on the internet. </li></ul><ul><li>Masses are starting to use the internet as a platform. </li></ul><ul><li>The virtual world is changing the way the real one works. </li></ul><ul><li>There is an increasing demand for a new kind of (useful) web services (Web 2.0). </li></ul><ul><li>We need knowledge and skills together with experience in order to build such solutions. </li></ul>
  3. 3. Who's got the needed potential? <ul><li>Among college students there is a number of talents who can become powerful workers. </li></ul><ul><li>Many of them will be looking for a job after finishing the college. </li></ul><ul><li>What if they would like to establish their own business? </li></ul><ul><li>Do they have enough experience to proceed? </li></ul>
  4. 4. Concept of a virtual company <ul><li>The new virtual company consists of two IT students (web developers) and one experienced project/product manager (me). </li></ul><ul><li>Each student holds 33% stake in the virtual enterprise. </li></ul><ul><li>A written contract will be signed as a full guarantee of the agreement. </li></ul><ul><li>If the company succeeds, the virtual company transforms into a brand-new real business entity where each student owns 33% share. </li></ul>
  5. 5. How does the company operate? <ul><li>Company’s mission is to develop Web 2.0 services and place them on the global market. </li></ul><ul><li>Students work from home and meet up with the manager once/twice a week (in Brno) to check the project progress and define deliverables. </li></ul><ul><li>HorMart s.r.o. acts on behalf of the virtual company in the real world (paying bills, invoicing etc.). </li></ul>
  6. 6. What services will be developed? <ul><li>This is the subject of non-disclosure but there are already several services ready to be developed . </li></ul><ul><li>In principal the web services should target preferably niche and vertical markets. </li></ul><ul><li>The services should not wait for customers. Instead the services will be coming to users with the help of social networks and widgets. </li></ul><ul><li>The real world and Web 2.0 integration matters. </li></ul><ul><li>Applications should serve outputs as structured as possible (microformats). Be prepared for the semantic web. </li></ul><ul><li>Interface language will be always English. </li></ul>
  7. 7. Timeline <ul><li>Generally the virtual company project runs a few months up to one year. </li></ul><ul><li>It might start anytime during the year. </li></ul><ul><li>The solution design and application development follow. </li></ul><ul><li>The goal is to place the service on the market as soon as possible. </li></ul><ul><li>Is the business model viable? How much are total month revenues? Are we growing? </li></ul>
  8. 8. Show me the money <ul><li>General calculations predicts approx. $100 000 revenue in the first year. </li></ul><ul><li>In the third quarter revenues exceed future salary expenses (based on the local IT expert average income). </li></ul><ul><li>Figures may vary depending on a given service. </li></ul>
  9. 9. Success criteria <ul><li>Detailed success criteria should be based on a mutual agreement . </li></ul><ul><li>Tips: let’s take into account the revenues in last three months. Would they cover eventual salaries for the three-member team? </li></ul><ul><li>How does the comparison of month-to-month (revenue) growth look like? Is the growth steady? </li></ul>
  10. 10. Developer requirements <ul><li>The offer is primarily suited for computer science students who are going to graduate within a year or two. </li></ul><ul><li>It is expected to be familiar with latest web development trends (AJAX, API, widgets, mash-up, microformats) and Win (.NET/MS SQL) or Linux (PHP/MySQL) technologies. </li></ul><ul><li>Samples of completed web apps (links) strongly welcome. </li></ul><ul><li>Advanced knowledge of English </li></ul>
  11. 11. Pros and cons <ul><li>No initial investment needed. No entry barrier. </li></ul><ul><li>There is no major risk of loss. </li></ul><ul><li>Collected payments will transform into the basic capital of the new real business. </li></ul><ul><li>A full support of HorMart s.r.o. (scalable web hosting, marketing and public relations) </li></ul>
  12. 12. My role/profile <ul><li>My task is to suggest useful web service. </li></ul><ul><li>I create the basic design of the service. </li></ul><ul><li>My responsibility includes managing the team and the entire project and bringing the service into life. </li></ul><ul><li>I own 34% share of the virtual company (the same regards the new real business). </li></ul><ul><li>7-year experience in web hosting and application industry with the focus to both technology and markets. </li></ul><ul><li>Also active as a freelance writer and blogger. </li></ul>
  13. 13. <ul><li>Contact me - Jan Horna, HorMart s.r.o. </li></ul>Questions? LinkedIn: Facebook: Blog: Web site: [email_address] E-mail: janhorna Skype: +420 777 233966 Phone: