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Small Business 2.0
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Small Business 2.0



How to create a motivated hi-tech start-up team with zero investment

How to create a motivated hi-tech start-up team with zero investment



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Small Business 2.0 Small Business 2.0 Presentation Transcript

  • How to create a motivated hi-tech start-up team with zero investment Jan Horna, HorMart
  • Internet changes everything
    • There is something going on outside on the internet.
    • Masses are starting to use the internet as a platform.
    • The virtual world is changing the way the real one works.
    • There is an increasing demand for a new kind of (useful) web services (Web 2.0).
    • We need knowledge and skills together with experience in order to build such solutions.
  • Who's got the needed potential?
    • Among college students there is a number of talents who can become powerful workers.
    • Many of them will be looking for a job after finishing the college.
    • What if they would like to establish their own business?
    • Do they have enough experience to proceed?
  • Concept of a virtual company
    • The new virtual company consists of two IT students (web developers) and one experienced project/product manager (me).
    • Each student holds 33% stake in the virtual enterprise.
    • A written contract will be signed as a full guarantee of the agreement.
    • If the company succeeds, the virtual company transforms into a brand-new real business entity where each student owns 33% share.
  • How does the company operate?
    • Company’s mission is to develop Web 2.0 services and place them on the global market.
    • Students work from home and meet up with the manager once/twice a week (in Brno) to check the project progress and define deliverables.
    • HorMart s.r.o. acts on behalf of the virtual company in the real world (paying bills, invoicing etc.).
  • What services will be developed?
    • This is the subject of non-disclosure but there are already several services ready to be developed .
    • In principal the web services should target preferably niche and vertical markets.
    • The services should not wait for customers. Instead the services will be coming to users with the help of social networks and widgets.
    • The real world and Web 2.0 integration matters.
    • Applications should serve outputs as structured as possible (microformats). Be prepared for the semantic web.
    • Interface language will be always English.
  • Timeline
    • Generally the virtual company project runs a few months up to one year.
    • It might start anytime during the year.
    • The solution design and application development follow.
    • The goal is to place the service on the market as soon as possible.
    • Is the business model viable? How much are total month revenues? Are we growing?
  • Show me the money
    • General calculations predicts approx. $100 000 revenue in the first year.
    • In the third quarter revenues exceed future salary expenses (based on the local IT expert average income).
    • Figures may vary depending on a given service.
  • Success criteria
    • Detailed success criteria should be based on a mutual agreement .
    • Tips: let’s take into account the revenues in last three months. Would they cover eventual salaries for the three-member team?
    • How does the comparison of month-to-month (revenue) growth look like? Is the growth steady?
  • Developer requirements
    • The offer is primarily suited for computer science students who are going to graduate within a year or two.
    • It is expected to be familiar with latest web development trends (AJAX, API, widgets, mash-up, microformats) and Win (.NET/MS SQL) or Linux (PHP/MySQL) technologies.
    • Samples of completed web apps (links) strongly welcome.
    • Advanced knowledge of English
  • Pros and cons
    • No initial investment needed. No entry barrier.
    • There is no major risk of loss.
    • Collected payments will transform into the basic capital of the new real business.
    • A full support of HorMart s.r.o. (scalable web hosting, marketing and public relations)
  • My role/profile
    • My task is to suggest useful web service.
    • I create the basic design of the service.
    • My responsibility includes managing the team and the entire project and bringing the service into life.
    • I own 34% share of the virtual company (the same regards the new real business).
    • 7-year experience in web hosting and application industry with the focus to both technology and markets.
    • Also active as a freelance writer and blogger.
    • Contact me - Jan Horna, HorMart s.r.o.
    Questions? del.icio.us/hormart del.icio.us: www.linkedin.com/in/janhorna LinkedIn: www.facebook.com/p/Jan_Horna/669384918 Facebook: www-webhosting.cz Blog: www.hormart.cz Web site: [email_address] E-mail: janhorna Skype: +420 777 233966 Phone: