Social Media Measurement

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Social Media Measurement

  1. 1. Social Media Measurement -------------------------------------------------------------- Anne Katherine Horley October 20, 2008 Advanced Public Relations Writing
  2. 2. Since October 2007 the market has receded 40%
  3. 3. <ul><li>What’s the importance of measuring social media? </li></ul>
  4. 4. DISCOVERING YOUR AUDIENCE
  5. 5. How can social media be measured?
  6. 6. “ ENGAGEMENT” METRICS <ul><li>Unique visitors </li></ul><ul><li>Time spent on site </li></ul><ul><li>Total time spent per user </li></ul><ul><li>Frequency of visits </li></ul><ul><li>Depth of visit </li></ul><ul><li>Conversions </li></ul>
  7. 7. READING CONTENT
  8. 8. CONTRIBUTING CONTENT
  9. 9. <ul><li>BOOKMARKING </li></ul>
  10. 10. SUBSCRIBING TO A RSS
  11. 11. <ul><li>E-MAILING </li></ul>
  12. 12. <ul><li>&quot;If you can't measure it - you can't manage it.” </li></ul>
  13. 13. Main References Katie Paine’s blog: KDPaine’s PR Measurement Blog kdpaine.blogs.com Kaye Sweeter’s blog: So this is mass communication? www.kayesweetser.com

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