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  • Sources :Application TransferVista Migration http://www.eweek.com/c/a/Desktops-and-Notebooks/PC-Shipment-Growth-to-Slow-in-06-Report-Shows/)http://www.microsoft-watch.com/content/desktop_mobile/will_vista_pump_up_microsofts_future_profits.htm)Multi-PC households http://www.etforecasts.com/products/ES_pcww1203.htm#1.1http://www.parksassociates.com/press/press_releases/1999/press_releases_realmath.htmlhttp://www.motorola.com/mot/doc/6/6829_MotDoc.pdfhttp://www.globalitmedia.com/down/downloads.asp?File=25_down.pdfVirtual Desktop Markethttp://www.vmware.com/company/news/releases/desktop_vmworld.htmlhttp://www.informationweek.com/showArticle.jhtml;jsessionid=FRUA3MRPLKVF2QSNDLQSKICCJUNN2JVN?articleID=201804919&queryText=virtualizationApplication Backuphttp://www.onlinebackupreviews.com/idc-online-backup-services-market-poised-to-grow-fourfold-by-2011-377.html
  • Application transfer segment:More then 800M PC where sold from 2006-2009 (source: IDC) Circa 600M PC will need to migrate to Windows Vista, where only 200 Million (35%) will be preloaded with Vista by end 2009 (Microsoft provision)About 70M in US alone, have more then 1 PC’s at home and need to sync multiple computers constantlyThe Virtual Desktop market is estimated at more than $1 Billion (source IDC ), synchronizing applications is key to that marketBackup services segment :IDC estimates revenue for the worldwide Online Backup Services market to reach $715 Million by 2011, representing a 33.3% compound annual growth (CAGR) between 2006 and 2011More than 50% of spending in this market will be in North America in earlier years. And this relates only to Data Backup services(!)Application Auto Repair segment: No such comprehensive solution exists!Sources :Application TransferVista Migration http://www.eweek.com/c/a/Desktops-and-Notebooks/PC-Shipment-Growth-to-Slow-in-06-Report-Shows/)http://www.microsoft-watch.com/content/desktop_mobile/will_vista_pump_up_microsofts_future_profits.htm)Multi-PC households http://www.etforecasts.com/products/ES_pcww1203.htm#1.1http://www.parksassociates.com/press/press_releases/1999/press_releases_realmath.htmlhttp://www.motorola.com/mot/doc/6/6829_MotDoc.pdfhttp://www.globalitmedia.com/down/downloads.asp?File=25_down.pdfVirtual Desktop Markethttp://www.vmware.com/company/news/releases/desktop_vmworld.htmlhttp://www.informationweek.com/showArticle.jhtml;jsessionid=FRUA3MRPLKVF2QSNDLQSKICCJUNN2JVN?articleID=201804919&queryText=virtualizationApplication Backuphttp://www.onlinebackupreviews.com/idc-online-backup-services-market-poised-to-grow-fourfold-by-2011-377.html
  • Schema of SaaS Application RepositoryCommunityWeb Services

Target bd investor presentation sample Target bd investor presentation sample Presentation Transcript

  • Target BD Ltd. Company Slogan
  • About Target • An Israeli based company, founded in 2013 • Main shareholders • acmeVentures (TASE:acme) • Guy Horesh(Founder) • Target has developed a unique technology for software applications roaming • Patented (pending) ‘atomic application mapping model’ • Seamlessly transferring applications from one PC to another or to any media in an instant • Applications, once transferred, function normally on destination media • Target technology solution enables the offering of multiple related services: • Applications, settings backup and synchronization • Automatic applications repair • Application rent / “pay per use“ • Application deployment and support • Target’s product, PickUsApp (an application transfer tool) is ready for internal Beta
  • • Based on its unique, proprietary and patent protected technology, Target is about to launch the world’s first Application Management SaaS platform. • Target’s SaaS platform offering will include: Application Services • Application transfer • Application automatic repair • Application rent / “pay per use” • Application deployment and support Application and Data Services (with partners) • PC Migration ( e.g: integration with Microsoft data transfer tools) • Application, Settings and Data Backup ( e.g: integration with Mozy, EMC) • Application, Settings and Data Synchronization (e.g integration with BeinSync) Our SaaS ModelLogo
  • PickUsApp – Live Demonstration www.pickusapp.com
  • User Problem: Inaccessible IT to end users (Consumer and SOHO segments) • In-depth understanding of applications and OS required • Multiple tools and skills required • Time consuming and error intense (Human Error) • No end-to-end solution simplifying the process exists Target Solution: Automatic , online, One-Stop-Shop solution for Applications Management for the Consumer and SOHO market User Benefits: • Time • Money • Error Free Software applications are critical
  • Market Overview • Application transfer segment: • More then 800M PC where sold from 2010-2016 (source: IDC) • Circa 600M PC will need to migrate to Windows Vista, where only 200 Million (35%) will be preloaded with Vista by end 2009 (Microsoft provision) • About 70M in US alone, have more then 1 PC’s at home and need to sync multiple computers • The Virtual Desktop market is estimated at more than $10 Billion (source IDC Backup services) • IDC estimates revenue for the worldwide Online Backup Services market to reach $715 Million by 2016, representing a 33.3% compound annual growth (CAGR) between 2010 and 2016 • More than 50% of spending in this market will be in North America in earlier years • Application Auto Repair segment: No such comprehensive solution exists!
  • Market Overview T-App Market Segments ($) $0 $500,000,000 $1,000,000,000 $1,500,000,000 $2,000,000,000 $2,500,000,000 $3,000,000,000 $3,500,000,000 $4,000,000,000 $4,500,000,000 $5,000,000,000 20082009201020112012 Time Revenues Backup Syncronization (USA) XP2Vista Migration PC Migration Segmentation Analysis
  • Target Technology Discovery: “Application Atomic Model“ • Software application particles are elements (e.g. files, registry, etc), components, features, products and associations between them. • The same application on different computers is composed of the same particles (almost) Diagnosis: • By handling application’s particles and associations according to their properties and needs, the application can be mapped, reinstalled, mobilized, released, changed, etc. • An IT solution found for a software application on a particular PC may be automatically applied to any PC running the same application. • Relatively small 2-3 TB repository of application particles may hold all possible (windows) applications as well as dedicated IT solutions to handle those applications.
  • Target Technology • Application Mapping: Target has developed a unique technology for automatically discovering particles and associations of already installed applications or installation packages. • Application Transformations: Target has developed a proprietary platform in order to enable the different transformations to the existing software application map: ( e.g. reinstall, mobilize, change , release) by handling application program particles and associations according to their properties and needs. • Application Repository: Target's platform utilizes 2 central repositories, the Software Components Repository and the IT Solution Knowledge base. As the usage of the platform increases, both repositories automatically accumulate new software components and IT solutions, enabling a broad and constantly growing service offering by Target's platform.
  • The Target’s Ecosystem
  • Business Model • Target utilizes “Software as a Service” as a major market vehicle for its business model. • Target service offering is based upon charging customers per activity or activity packages, tailored to their usage patterns, reflecting optimal consumer value. • Transfer Application Service - a dime per application transfer • Minimum 1$ (0.5$ for transaction overhead) • Maximum 50$ for 100 applications (compare 50$ for PC Mover) • 25$ per/month unlimited plan • Discounts for bulk amount • Automatic Repair Service – 5$ per application Repair • Online Application and Settings Backup and Synchronization • $7.5/mo. unlimited plan (compare $5/mo. unlimited data backup by Mozy, EMC) • Discounts for long term subscriptions (1 year, 2 years, 3 years)
  • Competitive Analysis Application Management Services • Target offers a unique and proprietary solution for roaming and managing software applications for consumer and SOHO. • Target is the only company capable of offering a complete “one stop shop” end-to-end application management solution. Type WECT, Microsoft PCMover, Laplink Mozy, EMC Target Application Transfer YES YES NO  YES Application Backup  Partially  Partially  NO  YES Application Repair  NO  NO  NO  YES Supported Applications  ~ 100-200  ~200-300  NO  UNLIMITED Supported Platforms  XP to Vista  W2K =>  W2K=>  W2K= > SaaS  NO  NO  YES  YES Multiple Usage  NO  NO  NO  YES
  • Go To Market Strategy • Target’s Go-To-Market Strategy is based on indirect channels and direct sales (via online distribution of its products from the company’s web site and non online sales). • Approach to potential indirect channels for distribution, shall include: • H/W resellers: Dell, HP, Toshiba. • Retailers: PC word, Best Buy. • ISP: AOL, EasyNet, AT&T • VMWARE for Transfer Applications (Virtual Desktop market) • Direct online marketing, shall include: • SEM, SEO • Affiliates and social/viral distribution: Cnet, Affiliate-Future, Facebook , X-Place
  • Exit Strategy • Target’s is geared towards excellence, holding a long term approach, building a strong and sustainable brand to be positioned as the market leader in its domain, constantly in pursue of its goals and objectives and strategically led by a team of professionals. • Target might engage, by the inertia of the business, in an exit opportunity in the form of an M&A by a major market leader, who has identified product and/or service synergy with Target, such as: • PC Integrators, such as Dell, HP • Software solution vendors, such as Microsoft, IBM, HP • Online service providers, such as Google, Yahoo
  • Use of Proceeds • Target will use capital raised in its 2nd round of financing for the following purposes: • Convert “PickUsApp” to SaaS • Commercialize Target’s SaaS platform offering: • Launch 1st phase services :Application Transfer, Backup and Repair • Set the grounds for 2nd phase services • Management Team • Launch “Go to Market Plan” Category Allocated Funds Technology & Infrastructure 450,000 Personnel 2,000,000 Marketing and Channels 300,000 Contingency 250,000 Total ($) 3,000,000
  • P&L Year 2012 2013 2014 Revenues Total Expenses Net Income