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Tour Guide Intercultural Communication Competence

by Director of Tjitra Consulting & Professor for Applied Psychology at Zhejiang University on Apr 17, 2010

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In the rapid expansion of global tourism, tour guides play an important role in bridging cultures. Having an excellent intercultural communication competence (ICC) will be critical for their success. ...

In the rapid expansion of global tourism, tour guides play an important role in bridging cultures. Having an excellent intercultural communication competence (ICC) will be critical for their success. Based on the behavioral expectation model (Pavitt & Haight, 1985), Leclerc & Martin (2004) showed cross-cultural variations of the tour guides’ ICC among the American, French and German travelers. However this study also raises question about the appropriateness of applying ICC frameworks, developed in the US, to other cultures.

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