Semiotics and Branding.ppt
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
4,186
On Slideshare
4,170
From Embeds
16
Number of Embeds
3

Actions

Shares
Downloads
117
Comments
0
Likes
0

Embeds 16

http://www.slideshare.net 13
http://46h.dk 2
http://translate.googleusercontent.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 46h 15. February 2009 søndag 7. juni 2009
  • 2. søndag 7. juni 2009
  • 3.
    • Its in the sign…
      • Denotation
      • Connotation
    • Ethos
    • Pathos
    • Logos
    søndag 7. juni 2009
  • 4.
    • Lets look at som movies!
    søndag 7. juni 2009
  • 5. søndag 7. juni 2009
    • Corporate identity
    • Logo
    • Visual language
    Annual report plc web site Advertising and customer communications Staff Communications Architecture & interior design Uniforms, livery, signage Product design packaging
  • 6.
    • Corporate branding (Corporate design)
    • Product branding
    søndag 7. juni 2009
  • 7.
    • A process where the company/organization makes a dedicated and systematic effort to create symbolic added value. Corporate branding affects the entire company. Therefore it is a management discipline.
    søndag 7. juni 2009
  • 8.
    • http://www.lego.com/eng/info/
    søndag 7. juni 2009
  • 9.
    • http://www.ci-portal.de/index.php?id=42
    søndag 7. juni 2009