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Voice+IP Conference Frankfurt, Germany

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Nov 2nd, 2010, Presentation at Voice+IP conference Frankfurt, Germany

Nov 2nd, 2010, Presentation at Voice+IP conference Frankfurt, Germany

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  • 1. Geschäftsmodelle in Mobile Augmented Reality Marc René Gardeya, CEO HOPPALA HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 2. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 3. Ein neues Massenmedium HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 4. Eine bekannte Geschichte Massenmarkt Massenverbreitung Neues Medium Neue Geräteklasse HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 5. Neue Geräteklasse HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 6. Lokale Inhalte HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 7. Neues Medium HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 8. Redaktionelle Inhalte HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 9. Massenverbreitung HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 10. Medienspezifische Inhalte HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 11. Massenmarkt ? HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 12. Augmented Reality verkauft Smartphones HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 13. AR Smartphone Markt AR Smartphone Markt (Mio.) 1200 900 600 300 0 2009 2010 2011 2012 2013 (Gartner) HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 14. Vorinstallation HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 15. Vorinstallation HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 16. Samsung Galaxy S 1 Mio. Geräte / Monat in 100 Ländern HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 17. Samsung Galaxy S Bushaltestelle in London HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 18. Verizon Größter Netzbetreiber in den USA HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 19. Layar Wachstum AR Smartphone Markt (Mio.) 1200 900 600 300 0 2009 2010 2011 2012 2013 (Gartner) HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 20. • > 1.000 Anwendungen • > 5.000 Entwickler • > 2.5 Mio. Unique Users • > 100.000 neue Nutzer pro Woche • > 800.000 aktive Nutzer HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 21. Gerätehersteller AR verkauft Smartphones HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 22. Netzbetreiber AR verkauft Services HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 23. Geschäftsmodelle • Softwareentwicklung • Marketing • Kunst • Tourismus & Bildung • Services • Werbung HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 24. Softwareentwicklung HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 25. Ticket Channel, LA HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 26. Gelbe Seiten HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 27. Marketing HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 28. Quiznos Kampagne HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 29. Kunst HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 30. Virtual Public Art Project HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 31. Tourismus & Bildung HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 32. Berliner Mauer HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 33. Berliner Mauer HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 34. Services HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 35. Content Management HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 36. Werbung HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 37. Werbung HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 38. DANKE HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com