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Voice+IP Conference Frankfurt, Germany

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Nov 2nd, 2010, Presentation at Voice+IP conference Frankfurt, Germany

Nov 2nd, 2010, Presentation at Voice+IP conference Frankfurt, Germany

Published in: Technology, Education

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  • 1. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Geschäftsmodelle in Mobile Augmented Reality Marc René Gardeya, CEO HOPPALA
  • 2. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 3. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Ein neues Massenmedium
  • 4. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Neue Geräteklasse Neues Medium Massenverbreitung Massenmarkt Eine bekannte Geschichte
  • 5. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Neue Geräteklasse
  • 6. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Lokale Inhalte
  • 7. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Neues Medium
  • 8. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Redaktionelle Inhalte
  • 9. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Massenverbreitung
  • 10. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Medienspezifische Inhalte
  • 11. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Massenmarkt ?
  • 12. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Augmented Reality verkauft Smartphones
  • 13. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com AR Smartphone Markt 0 300 600 900 1200 2009 2010 2011 2012 2013 AR Smartphone Markt (Mio.) (Gartner)
  • 14. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Vorinstallation
  • 15. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Vorinstallation
  • 16. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Samsung Galaxy S 1 Mio. Geräte / Monat in 100 Ländern
  • 17. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Samsung Galaxy S Bushaltestelle in London
  • 18. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Verizon Größter Netzbetreiber in den USA
  • 19. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Layar Wachstum 0 300 600 900 1200 2009 2010 2011 2012 2013 AR Smartphone Markt (Mio.) (Gartner)
  • 20. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com •> 1.000 Anwendungen •> 5.000 Entwickler •> 2.5 Mio. Unique Users •> 100.000 neue Nutzer pro Woche •> 800.000 aktive Nutzer
  • 21. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Gerätehersteller AR verkauft Smartphones
  • 22. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Netzbetreiber AR verkauft Services
  • 23. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Geschäftsmodelle •Softwareentwicklung •Marketing •Kunst •Tourismus & Bildung •Services •Werbung
  • 24. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Softwareentwicklung
  • 25. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Ticket Channel, LA
  • 26. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Gelbe Seiten
  • 27. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Marketing
  • 28. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Quiznos Kampagne
  • 29. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Kunst
  • 30. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Virtual Public Art Project
  • 31. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Tourismus & Bildung
  • 32. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Berliner Mauer
  • 33. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Berliner Mauer
  • 34. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Services
  • 35. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Content Management
  • 36. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Werbung
  • 37. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Werbung
  • 38. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com DANKE

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