PHP Usergroup Stuttgart

Mobile Augmented Reality Marc René Gardeya - - www.hoppala.eu

www.hoppala.eu Marc René Gardeya, Founder and CEO

Mobile Augmented Reality What it is and how it works Layar and PHP Marc René Gardeya - - www.hoppala.eu

Augmented Reality airtagging optic internet synthetic environment Marc René Gardeya - - www.hoppala.eu

Marc René Gardeya - - www.hoppala.eu

It‘s been there before Columbia University Computer Graphics and User Interfaces Lab Marc René Gardeya - - www.hoppala.eu

What‘s so great combines real and virtual interactive and realtime 3D Marc René Gardeya - - www.hoppala.eu

How it works Camera Screen Location Direction Information Layer developed by Hoppala Marc René Gardeya - - www.hoppala.eu

Markerless Tracking gps compass Marc René Gardeya - - www.hoppala.eu

Markerbased Tracking Marc René Gardeya - - www.hoppala.eu

Markerless Markerbased works everywhere needs markers only outside works inside Marc René Gardeya - - www.hoppala.eu

Future converging technologies image recognition standardization Marc René Gardeya - - www.hoppala.eu

Layar Open Platform Brands & Content Developers Users Marc René Gardeya - - www.hoppala.eu

Worlds Largest Platform 500 layers published 2.000 layers in development 3.000 content creators worldwide 1.500.000 downloads Android & iPhone Marc René Gardeya - - www.hoppala.eu

Layar Distribution Global preinstallation Tens of millions of phones with Layar preinstalled already in the shops #1 in all markets except Japan (#2) Marc René Gardeya - - www.hoppala.eu

Best practices Marc René Gardeya - - www.hoppala.eu

City marketing Layer developed by NAi / IN10 Marc René Gardeya - - www.hoppala.eu

Entertainment Layer developed by AugmentReality Marc René Gardeya - - www.hoppala.eu

Art Chris Manzione: „Key element of our layer is that the objects are site-speciﬁc. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself.“ Layer developed by Superimpose / VPAP Marc René Gardeya - - www.hoppala.eu

Ubisoft‘s Splintercell Layer developed by Muzar.org Marc René Gardeya - - www.hoppala.eu

www.hoppala.eu

Easter Greetings Place 3D easter eggs from web and mobile Leave a message for your friend Happy easter! again! Loo king forward to see you Layer developed by Hoppala Marc René Gardeya - - www.hoppala.eu

Berlin Wall Layer developed by Hoppala / Superimpose Marc René Gardeya - - www.hoppala.eu

Layar Architecture Marc René Gardeya - - www.hoppala.eu

Basic webservice <?php define( 'LAYERNAME', 'mylayer' ); $hotspots = array(); $response = array( 'hotspots' => $hotspots, 'layer' => LAYERNAME, 'errorCode' => 0, ); $json = json_encode( $response ); header( 'Content-type: application/json'); echo $json; ?> Marc René Gardeya - - www.hoppala.eu

JSON Response { "hotspots":[], "layer":"mylayer", "errorCode":0 } Marc René Gardeya - - www.hoppala.eu

Return Points of Interest Marc René Gardeya - - www.hoppala.eu

Return Points of Interest <?php $hotspots = array(); $hotspot = array( 'title' => 'Restaurant', 'line2' => '', 'line3' => '', 'line4' => '', 'attribution' => 'Footnote', 'lat' => (int)(48.8 * 1000000.0), 'lon' => (int)(9.2 * 1000000.0) ); $hotspots[] = $hotspot; ?> Marc René Gardeya - - www.hoppala.eu

World Geodetic System 1984 Stuttgart WGS 84 Latitude: 48.8 Longitude: 9.2 +Latitude -Latitude -Longitude +Longitude Marc René Gardeya - - www.hoppala.eu

POI next to you <?php $lat = $_GET['lat']; $lon = $_GET['lon']; $hotspot = array( 'title' => 'Sticky POI', 'line2' => 'It sits right', 'line3' => 'next to you', 'line4' => '', 'attribution' => 'footnote', 'lat' => (int)($lat + 0.0005) * 1000000.0), 'lon' => (int)($lon * 1000000.0) ); ?> Marc René Gardeya - - www.hoppala.eu

Provide actions Marc René Gardeya - - www.hoppala.eu

Provide actions <?php $hotspot = array( 'title' => 'Bäckerei Blank', ... 'actions' => array( array( 'label' => 'Go to website', 'uri' => 'http://www.hoppala.eu' ) ) ); ?> Marc René Gardeya - - www.hoppala.eu

3D model Marc René Gardeya - - www.hoppala.eu

3D model <?php $hotspot = array( ... 'dimension' => 1, 'object' => array( 'baseURL' => BASEURL, 'full' => MODEL, 'size' => 20 // tell client before loading model ), 'transform' => array( 'angle' => 0, 'rel' => FALSE, 'scale' => 10 // make model 10 times larger ) ); ?> Marc René Gardeya - - www.hoppala.eu

www.layar.com Marc René Gardeya - - www.hoppala.eu

THANK YO U! www.hoppala.eu Marc René Gardeya, Founder and CEO

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PHP Usergroup Stuttgart

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