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ARCH Meetup at IMI University, Lucerne

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Nov 19th, 2010, Presentation at ARCH Meetup at IMI University, Lucerne

Nov 19th, 2010, Presentation at ARCH Meetup at IMI University, Lucerne

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  • 1. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Mobile Augmented Reality Tourism Best Practices Marc René Gardeya, CEO
  • 2. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com What is Mobile Augmented Reality?
  • 3. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Geocoded Data
  • 4. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Rhônes-Alpes Tourism
  • 5. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Virtual Public Art Project „Key element of our application is that the objects are site-specific. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself.“ Chris Manzione, Artist
  • 6. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Social Is Mobile Happy easter! Looking forward to see you again!
  • 7. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com A New Medium In Everybody‘s Pocket
  • 8. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Different To Any Other Medium
  • 9. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Real World Spatial 3D
  • 10. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Technologie
  • 11. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Content
  • 12. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com In Everybody‘s Pocket
  • 13. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com AR Smartphone Market 0 300 600 900 1200 2009 2010 2011 2012 2013 AR Smartphone Market (Mio.) (Gartner)
  • 14. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Augmented Reality Sells Smartphones
  • 15. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Preinstallation
  • 16. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Preinstallation
  • 17. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Samsung Galaxy S Bus Stop Advertising in London
  • 18. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Verizon No.1 Carrier in the US
  • 19. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Augmented Reality Sells Smartphones
  • 20. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com New Media Experience
  • 21. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Berlin Wall 3D
  • 22. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Berlin Wall
  • 23. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Berlin Wall
  • 24. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Marketing
  • 25. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Quiznos Campaign
  • 26. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Advertising
  • 27. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Content, Content, Content
  • 28. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Content Management
  • 29. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com A New Medium Mass Distribution It‘s About Content
  • 30. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com THANK Y UO