ARCH Meetup at IMI University, Lucerne

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Nov 19th, 2010, Presentation at ARCH Meetup at IMI University, Lucerne

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ARCH Meetup at IMI University, Lucerne

  1. 1. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Mobile Augmented Reality Tourism Best Practices Marc René Gardeya, CEO
  2. 2. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com What is Mobile Augmented Reality?
  3. 3. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Geocoded Data
  4. 4. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Rhônes-Alpes Tourism
  5. 5. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Virtual Public Art Project „Key element of our application is that the objects are site-specific. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself.“ Chris Manzione, Artist
  6. 6. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Social Is Mobile Happy easter! Looking forward to see you again!
  7. 7. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com A New Medium In Everybody‘s Pocket
  8. 8. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Different To Any Other Medium
  9. 9. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Real World Spatial 3D
  10. 10. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Technologie
  11. 11. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Content
  12. 12. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com In Everybody‘s Pocket
  13. 13. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com AR Smartphone Market 0 300 600 900 1200 2009 2010 2011 2012 2013 AR Smartphone Market (Mio.) (Gartner)
  14. 14. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Augmented Reality Sells Smartphones
  15. 15. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Preinstallation
  16. 16. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Preinstallation
  17. 17. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Samsung Galaxy S Bus Stop Advertising in London
  18. 18. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Verizon No.1 Carrier in the US
  19. 19. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Augmented Reality Sells Smartphones
  20. 20. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com New Media Experience
  21. 21. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Berlin Wall 3D
  22. 22. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Berlin Wall
  23. 23. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Berlin Wall
  24. 24. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Marketing
  25. 25. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Quiznos Campaign
  26. 26. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Advertising
  27. 27. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Content, Content, Content
  28. 28. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Content Management
  29. 29. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com A New Medium Mass Distribution It‘s About Content
  30. 30. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com THANK Y UO

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