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ARCH Meetup at IMI University, Lucerne

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Nov 19th, 2010, Presentation at ARCH Meetup at IMI University, Lucerne

Nov 19th, 2010, Presentation at ARCH Meetup at IMI University, Lucerne

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  • 1. Mobile Augmented Reality Tourism Best Practices Marc René Gardeya, CEO HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 2. What isMobile Augmented Reality? HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 3. Geocoded Data HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 4. Rhônes-Alpes Tourism HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 5. Virtual Public Art Project „Key element of our application is that the objects are site-specific. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself.“ Chris Manzione, Artist HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 6. Social Is Mobile Happy easter! again!Looking forward to see you HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 7. A New MediumIn Everybody‘s Pocket HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 8. Different ToAny Other Medium HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 9. Real World Spatial 3DHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 10. TechnologieHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 11. ContentHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 12. In Everybody‘s Pocket HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 13. AR Smartphone Market AR Smartphone Market (Mio.)1200900600300 0 2009 2010 2011 2012 2013 (Gartner) HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 14. Augmented RealitySells Smartphones HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 15. PreinstallationHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 16. PreinstallationHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 17. Samsung Galaxy S Bus Stop Advertising in London HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 18. Verizon No.1 Carrier in the USHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 19. Augmented RealitySells Smartphones HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 20. New Media Experience HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 21. Berlin Wall 3DHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 22. Berlin WallHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 23. Berlin WallHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 24. MarketingHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 25. Quiznos Campaign HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 26. AdvertisingHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 27. Content, Content, Content HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 28. Content Management HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 29. A New MediumMass DistributionIt‘s About Content HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 30. THANK YOU HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com