0
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Mobile Augmented Reality
Tourism Best Practices
Marc René...
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
What is
Mobile Augmented Reality?
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Geocoded Data
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Rhônes-Alpes Tourism
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Virtual Public Art Project
„Key element of our applicatio...
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Social Is Mobile
Happy easter!
Looking forward to see you...
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
A New Medium
In Everybody‘s Pocket
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Different To
Any Other Medium
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Real World
Spatial
3D
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Technologie
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Content
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
In Everybody‘s Pocket
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
AR Smartphone Market
0
300
600
900
1200
2009 2010 2011 20...
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Augmented Reality
Sells Smartphones
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Preinstallation
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Preinstallation
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Samsung Galaxy S
Bus Stop Advertising in London
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Verizon
No.1 Carrier in the US
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Augmented Reality
Sells Smartphones
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
New Media Experience
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Berlin Wall 3D
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Berlin Wall
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Berlin Wall
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Marketing
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Quiznos Campaign
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Advertising
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Content, Content, Content
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Content Management
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
A New Medium
Mass Distribution
It‘s About Content
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
THANK Y UO
Upcoming SlideShare
Loading in...5
×

ARCH Meetup at IMI University, Lucerne

1,066

Published on

Nov 19th, 2010, Presentation at ARCH Meetup at IMI University, Lucerne

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,066
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "ARCH Meetup at IMI University, Lucerne"

  1. 1. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Mobile Augmented Reality Tourism Best Practices Marc René Gardeya, CEO
  2. 2. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com What is Mobile Augmented Reality?
  3. 3. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Geocoded Data
  4. 4. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Rhônes-Alpes Tourism
  5. 5. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Virtual Public Art Project „Key element of our application is that the objects are site-specific. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself.“ Chris Manzione, Artist
  6. 6. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Social Is Mobile Happy easter! Looking forward to see you again!
  7. 7. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com A New Medium In Everybody‘s Pocket
  8. 8. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Different To Any Other Medium
  9. 9. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Real World Spatial 3D
  10. 10. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Technologie
  11. 11. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Content
  12. 12. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com In Everybody‘s Pocket
  13. 13. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com AR Smartphone Market 0 300 600 900 1200 2009 2010 2011 2012 2013 AR Smartphone Market (Mio.) (Gartner)
  14. 14. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Augmented Reality Sells Smartphones
  15. 15. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Preinstallation
  16. 16. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Preinstallation
  17. 17. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Samsung Galaxy S Bus Stop Advertising in London
  18. 18. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Verizon No.1 Carrier in the US
  19. 19. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Augmented Reality Sells Smartphones
  20. 20. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com New Media Experience
  21. 21. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Berlin Wall 3D
  22. 22. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Berlin Wall
  23. 23. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Berlin Wall
  24. 24. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Marketing
  25. 25. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Quiznos Campaign
  26. 26. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Advertising
  27. 27. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Content, Content, Content
  28. 28. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Content Management
  29. 29. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com A New Medium Mass Distribution It‘s About Content
  30. 30. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com THANK Y UO
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×