Hoppala at XMediaLab

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Presentation at XMediaLab Sweden, Malmö, January 21st 2011

Presentation at XMediaLab Sweden, Malmö, January 21st 2011

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  • 1. Mobile Augmented RealityFrom Science Fiction to Fact HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 2. Marc René Gardeya, Founder and CEOHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 3. Today Tomorrow SoonHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 4. TodayHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 5. 7 CasesHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 6. Rhônes-Alpes Tourism HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 7. German Yellow Pages HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 8. Virtual Public Art Project „Key element of our application is that the objects are site-specific. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself.“ Chris Manzione, Artist HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 9. Quiznos Campaign HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 10. Social Is Mobile Happy easter! again!Looking forward to see you HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 11. WoombamaniaHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 12. Berlin Wall 3DHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 13. Berlin Wall 3DHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 14. AdvertisingGoogle Patent #20100010893, 14. Januar 2010 HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 15. Real World Spatial 3DHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 16. TechnologieHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 17. Content Content ContentHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 18. Content Management HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 19. Consulting & Training School HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 20. TomorrowHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 21. Natural Feature Tracking Paul Otellini, CEO Intel, CES 2008 HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 22. Word LensHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 23. Face RecognitionTAT The Astonishing Tribe, Concept Work, 2009 HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 24. Face Recognition HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 25. Parallel Tracking and Mapping Georg Klein, University of Oxford (now Microsoft) HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 26. Mobile AR Device HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 27. Point Cloud ModelDubrovnik Old City Center, 4.619 Photos, 3.485.717 Points University of Washington in Seattle, funded by Microsoft HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 28. Microsoft Photosynth HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 29. Location Location LocationHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 30. Location TrackingChris Grayson, „AR & Emerging Tech pt. 3“, www.chrisgrayson.com HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 31. SoonHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 32. Gesture ControlJohn Underkoffler, TED Konferenz, February 2010 HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 33. Gesture Control Concept work, Schematic HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 34. AR Glasses Concept work, NokiaHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 35. Make teaHOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 36. Augmented (Hyper)Reality Keiichi Matsuda, January 2010 HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
  • 37. THANK YOU HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com