ARWorld Conference Düsseldorf, Germany

FROM SCIENCE FICTION TO FACT O

Dale Herigstad Chief Creative Ofﬁcer, Schematic O

Marc René Gardeya Founder and CEO, O

HISTORY REPEATING O

LAYER METAPHOR O

WHAT‘S THERE TODAY O

THE FUTURE OF AUGMENTED REALITY O

HISTORY REPEATING Mass market Mass distribution O New medium New category of devices

NEW CATEGORY OF DEVICES O

LOCAL CONTENT O

NEW MEDIUM O

MASS DISTRIBUTION O

MEDIUM SPECIFIC CONTENT O

MASS MARKET ?O

HISTORY REPEATING LAYER METAPHOR Layers in Television O

INFORMATION INTERFACE BRANDING O

Flat INFORMATION Fixed to the screen INTERFACE Sometimes animated BRANDING On top of the video image Not interactive O

WHAT‘S THERE TODAY O

VIRTUAL PUBLIC ART PROJECT „Key element of our layer is that the objects are site-speciﬁc. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself.“ Chris Manzione, Artist O

SOCIAL Looking Happy easter! forward to see you again! O

CAMPAIGN O

BERLIN WALL 3D O

CONTENT MANAGEMENT O

WHAT‘S THERE TODAY Layers in Television O

CREATING CONTENT The “push back” SPACES O

CREATING CONTENT SPACES O

CREATING INTERFACE The “push back” SPACES O

CREATING INTERFACE SPACES O

ENVIRONMENTAL GRAPHICS O

CREATING INTERFACE SPACES O

INTERNET CONTENT Apps and other IP content TO TV O

INTERNET CONTENT TO TV O

artwork photography motion graphics big screens interactive media O virtual reality

artwork photography motion graphics big screens interactive media O virtual reality stereo 3D

STEREO 3D SPACES O

INTERNET CONTENT Apps and other IP content TO TV O

THE FUTURE OF AUGMENTED REALITY O

IMAGE RECOGNITION Paul Otellini, CEO Intel, CES 2008 O

FACE RECOGNITION TAT The Astonishing Tribe, Concept Work, 2009 O

GESTURE CONTROL John Underkofﬂer, TED Konferenz, February 2010 O

GESTURE CONTROL Concept work, Schematic O

AR GLASSES Concept work, Nokia O

DOMESTIC ROBOCOP Keiichi Matsuda, Augmented (hyper)Reality, January 2010 O

THANKS Dale Herigstad Chief Creative Ofﬁcer, Schematic O Marc René Gardeya Founder and CEO,

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ARWorld Conference Düsseldorf, Germany

by Marc René Gardeya

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