European AR Busines Conference, Berlin

www.hoppala.eu Marc René Gardeya, Founder and CEO

Mobile Augmented Reality Mass Market and Business Opportunities

Augmented Reality is to become the new Mass Medium

History repeating Mass adoption New medium New devices

1994 - Multimedia PC Multimedia Devices

1995 - Rich Local Content Multimedia Rich Local Devices Content

1996 New Medium Gains Traction Multimedia Rich Local New Medium Devices Content Gains Traction

1996 - Curated Ecosystem Multimedia Rich Local New Medium Curated Devices Content Gains Traction Ecosystem

1997 - Massive Distribution Multimedia Rich Local New Medium Curated Massive Devices Content Gains Traction Ecosystem Distribution

1998 Medium Specific Content Multimedia Rich Local New Medium Curated Massive Medium Devices Content Gains Traction Ecosystem Distribution Speciﬁc Content

1998 - Mass Market Multimedia Rich Local New Medium Curated Massive Medium Mass Market Devices Content Gains Traction Ecosystem Distribution Speciﬁc Content Adoptation

2008 - Multimedia Phone Multimedia Devices

2009 - Rich Local Content Multimedia Rich Local Devices Content

2009 New Medium Gains Traction Multimedia Rich Local New Medium Devices Content Gains Traction Layer developed by Hoppala

2010 - Curated Ecosystem Multimedia Rich Local New Medium Curated Devices Content Gains Traction Ecosystem

2010 - Massive Distribution AR Phones sold 2009: 10 Mio. 2010: 180 Mio. 2011: 400 Mio. 2013: 1.300 Mio Massive Distribution Multimedia Rich Local New Medium Curated Massive Devices Content Gains Traction Ecosystem Distribution

2010 Medium Specific Content Happy easter! again! Loo king forward to see you Multimedia Rich Local New Medium Curated Massive Medium Devices Content Gains Traction Ecosystem Distribution Speciﬁc Content

??? - Mass Market Now is the time to start developing! Multimedia Rich Local New Medium Curated Massive Medium Mass Market Devices Content Gains Traction Ecosystem Distribution Speciﬁc Content Adoptation

Layar Open Platform Brands & Content Developers Users

Worlds Largest Platform 500 layers published 2.000 layers in development 3.000 content creators worldwide 1.500.000 downloads Android & iPhone

Layar Distribution Global preinstallation Tens of millions of phones with Layar preinstalled already in the shops #1 in all markets except Japan (#2)

Best practices

City marketing Layer developed by NAi / IN10

Entertainment Layer developed by AugmentReality

Art Chris Manzione: „Key element of our layer is that the objects are site-speciﬁc. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself.“ Layer developed by Superimpose / VPAP

Ubisoft‘s Splintercell Layer developed by Muzar.org

www.hoppala.eu

Easter Greetings Place 3D easter eggs from web and mobile Leave a message for your friend Happy easter! again! Looking forward to see you Layer developed by Hoppala

Berlin Wall Layer developed by Hoppala / Superimpose

THANK YO U! www.hoppala.eu Marc René Gardeya, Founder and CEO

European AR Busines Conference, Berlin

by Marc René Gardeya on Sep 23, 2010

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European AR Busines Conference, Berlin Presentation Transcript