Social Media & Networks: How to survive online (2011)

Social Media & Networks How to survive online or “your [next] employer is watching you!”Business.bournemouth.ac.uk 1

Social Media & Network(ing) Image Source: stock.xchng • Identify the importance of your online activity. • Recognise and understand the importance of monitoring your „digital footprint‟. • Awareness of online activity • Reflect on what will you do with this information?Business.bournemouth.ac.uk 2

Before we start …Business.bournemouth.ac.uk 3

What‟s your favourite drink? 1. Water 2. Coffee 3. Tea 4. Beer 5. Wine 6. WhiskeyBusiness.bournemouth.ac.uk 4

Do you consider your online activity „safe‟? 1. Yes 2. No 3. Not sureBusiness.bournemouth.ac.uk 5

“… I‟m blowing the airport sky high!” Source: BBC News “A man who posted a message on Twitter threatening [due to frustration at it‟s closure because of snow] to blow an airport "sky high" has been found guilty of sending a menacing electronic communication.” May 10th, 2010Business.bournemouth.ac.uk 6

The District Judge ruled that… Source: BBC News “… the Tweet was „of a menacing nature in the context of the times in which we live‟.”Business.bournemouth.ac.uk 7

Social Media is … Image Source: stock.xchng • “… media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” • “… any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website.“Business.bournemouth.ac.uk 8

In the last seven years … Source: The Daily Mail • Mark Zuckerberg is worth £9 billion! • Facebook has 350 million users active every day (~50%), 35 million people change their status EVERY day. • 2% of all searches on Google in 2010 included the word „Facebook‟. • Egyptian named his new-born „Facebook‟ after success Facebook had on Egyptian protests. • Facebook is available in 76 languages. • 7,545 phone calls to the Police in 2010 related to Facebook content.Business.bournemouth.ac.uk 9

Two Simple Rules … Image Source: stock.xchng What happened in NEVER say anything online Vegas STAYS on you wouldn‟t say to your Facebook Mother or Grandmother? (… forever?)Business.bournemouth.ac.uk 10

Some ExamplesBusiness.bournemouth.ac.uk 11

“United Airlines broke my guitar” Image Source: stock.xchng • YouTube: 10.9 million views since July 2009! • YouTube: 2 further songs as saga unfolded. • YouTube: Taylor Guitars gets media coverage as it supports the band by donating free guitars to the band. • United Airlines share price fell 10% in weeks following media coverageBusiness.bournemouth.ac.uk 12

Professional Misconduct Source: BBC News “A prison officer has been dismissed for gross misconduct after being caught making friends with [current and former] inmates on the social networking website Facebook.” March 23rd, 2009Business.bournemouth.ac.uk 13

Don‟t criticise your employer Source: BBC News “Thirteen cabin crew staff have been sacked by Virgin Atlantic over their use of a social networking website … following claims staff used Facebook to criticise its safety standards and call passengers „chavs‟.” October 31st, 2008Business.bournemouth.ac.uk 14

Your first day at work … ? Source: Mail Online “ …the words first day at work OMG So dull!! and „I‟m so totally bored‟ came back to haunt her when her boss discovered them as he surfed the net.” “Following your comments made on Facebook … we end your employment with [company name] with immediate effect.‟” February 26th, 2009Business.bournemouth.ac.uk 15

The accidental Tweet Source: The Indepentdent “Chris Huhne discovered the perils of social media last night when he appeared to accidentally post a private message on Twitter. Mr Huhne wrote: "From someone else fine but I do not want my fingerprints on the story.“ October 8th, 2011Business.bournemouth.ac.uk 16

Even in death … Source: The Daily Mail “Friends set up a remembrance page to the „model pupil‟ on Facebook so well-wishers could post messages. “ “But amidst the fond memories came sick postings including one which said: „Natasha wasn‟t bullied, she was just a whore‟, while another said: „She caught the train to heaven LOL‟ February 23, 2011Business.bournemouth.ac.uk 17

Something closer to home … Source: BBC News “The RNLI has apologised for what it described as an "offensive" video made by members of its Dorset lifeguard team and posted on the internet. “The video, entitled "Lifeguards Awesome", features Poole lifeguards in uniform on Sandbanks beach. It includes simulated sex scenes and an impersonation of Adolf Hitler.” October 28th, 2011Business.bournemouth.ac.uk 18

Would You Lie on Your CV? 1. Yes 2. No 3. Bend the Truth 4. ExaggerateBusiness.bournemouth.ac.uk 19

It‟s not all doom and gloom .. Is it?Business.bournemouth.ac.uk 20

When Social Media works for YOU Source: BBC News “Greyson Chance impresses Ellen De Generes with his rendition of Lady Gagas song „Paparazzi‟.” “[Greyson Chance ] a 12-year-old boy who became a hit on YouTube with his cover version of Lady Gagas Paparazzi has received a phone call from the pop star.” May 14th, 2010Business.bournemouth.ac.uk 21

"The Fully Sick Rapper" Source: Business Insider “Since being locked in quarantine on December 9, 2009, the viral- man-turned-viral-success turned his fight against tuberculosis into a series of comedic rap music.” “… is now busy consulting social media campaigns, hosting and judging a music contest and sifting through offers for sponsorships and endorsements.” August10th, 2010 Click to view …Business.bournemouth.ac.uk 22

„Queen of the Mommy Bloggers‟: Heather Armstrong Source: New York Time “I lost my job today. My direct boss and the Human Resources representative pulled me into one of three relatively tiny conference rooms and informed me that the company no longer had any use for me. Essentially, they explained, they didn‟t like what I had expressed on my Website. I got fired because of my blogging.” February 23rd, 2010Business.bournemouth.ac.uk 23

Law must keep up with Technology Source: Telegraph “The widening gap between technological advance, internet culture and the law has already led to expensive and pointless absurdities being played out in our courtrooms.” November 12th, 2010Business.bournemouth.ac.uk 24

What about the „law‟?Business.bournemouth.ac.uk 25

Do „traditional‟ laws apply online? 1. Yes 2. No 3. Not sureBusiness.bournemouth.ac.uk 26

Are posts on Social Media websites „private‟? 1. Yes 2. No 3. Not sureBusiness.bournemouth.ac.uk 27

Can an employer check on employees through/using Social Media? 1. Yes 2. No 3. Not Sure 4. I hope not!Business.bournemouth.ac.uk 28

Legal Evidence and Social Media Image Source: stock.xchng Generally - any post made online should be considered the same as email, text message, fax message, letter (the written word). This information is discoverable and can lead to liability.Business.bournemouth.ac.uk 29

How Private is your Facebook Data? Source: Channel 4 News As part of his research into privacy law this summer, 24-year-old Austrian law student Max Schrems asked Facebook to turn over all the data the social networking site had collected on him for the past three years, as is his right under European data protection legislation. In response, Facebook sent him a CD containing more than 1,200 pages of wall posts, messages, removed friends, and "pokes" - activity that Mr Schrems thought had been deleted. October 24th, 2011Business.bournemouth.ac.uk 30

What about your employability?Business.bournemouth.ac.uk 31

Employers and Social Media Source: Mashable • Almost half of all companies now screen potential employees‟ social media profile prior to hiring or interviewing. • The study concluded that “… 35% of employers reported they have found content on social networking sites that caused them not to hire the candidate.”Business.bournemouth.ac.uk 32

The Interview Starts Before You Meet HR Source: Suite101 • “… [the] employer relies on feedback from staff of the nearby hotel and taxi firm as part of its applicant screening process.” • “… the best way to assess a candidate‟s true colour is not by the answers to interview questions, but by determining how the person acts when he or she is in a normal, everyday situation.”Business.bournemouth.ac.uk 33

What you must consider … Image Source: stock.xchng • Online activity can be seen by more people than you realise. • You DO NOT control your online „footprint‟. • Your friends may not always be your friends. • Anyone can find out what you did last summer! • Employers are checking you out online BEFORE they ask you for an Interview!Business.bournemouth.ac.uk 34

What can I do? Image Source: stock.xchng • Look closely at your Privacy settings on EACH network website. • Read the T&Cs before you sign up to any website! • Consider having a separate profile on the networks for private and professional activities.Business.bournemouth.ac.uk 35

What else can I do? Image Source: stock.xchng Don‟t be silly; don‟t write anything that will come back and haunt you in 2, 5, 10 years time! If in doubt, don’t do it!Business.bournemouth.ac.uk 36

When the Law works Source: Out-law.com “Ventura was wrong to sack Whitham because the reasons given for her dismissal were not reasonable, the Tribunal ruled. The company had claimed that Whithams comments had put the firms reputation "at risk" and had the potential to ruin its relationship with a key client, Volkswagen, it said.” September 26th, 2011Business.bournemouth.ac.uk 37

… and finally? Adapted from: Danny Brown • What your Parents told you … that also apply to Social Media: • How would you like it if someone did that to you? • If you can‟t say anything good about someone, don‟t say it all. • Everything in moderation. • Think before you speak. • Don‟t put all your eggs in one basket.Business.bournemouth.ac.uk 38

Do you consider your online activity „safe‟? 1. Yes 2. No 3. Not sureBusiness.bournemouth.ac.uk 39

MyBU Activity: Reflective Blog • Reflect on your own use of social network: • Which networks do you use and/or belong to? • Will you change your online behaviour? • What else can you do to protect your online „footprint‟? • Your entry is private!Business.bournemouth.ac.uk 40

And finally …Business.bournemouth.ac.uk 41

Business.bournemouth.ac.uk 42

Thank YouBusiness.bournemouth.ac.uk 43

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Social Media & Networks: How to survive online (2011)

by David Hopkins on Oct 26, 2011

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Social Media & Networks: How to survive online (2011) — Presentation Transcript