Using Social Media Tools to Educate

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  • My own personal experience building a team…
  • Using Social Media Tools to Educate

    1. 1. USING SOCIAL MEDIATOOLS TO EDUCATEUsing Social Media Tools to EducateJerri Hammonds, Auburn UniversityUrban Integrated Pest ManagementCommunity of Practice
    2. 2. ESTABLISH YOUR OBJECTIVES
    3. 3. WHERE TO BEGIN Let’s talk about WHERE TO BEGIN! Bring out the ol’ fashion pen and paper.
    4. 4. PROGRAM OBJECTIVES What do you want to get out of using social media? Be specific.  Expand the reach of your program may be too general  Increase program attendance or participation  Increase awareness of a topic or select subject matter  Reach target audience with timely updates and news
    5. 5. WHERE TO BEGIN Bring out the ol’ fashion pen and paper.1. Name of your program2. Top key objective
    6. 6. PROGRAM OBJECTIVES What do you want to get out of using social media? Be specific.  Expand the reach of your program may be too general  Increase program attendance or participation  Increase awareness of a topic or select subject matter  Reach target audience with timely updates and news
    7. 7. PERSONAL OBJECTIVES MAY BE DIFFERENT Become a person of influence Know how to USE THE TOOLS Develop skills to minimize time, max impact. Others?
    8. 8. Pinterest A visual bookmarking website that allows users to save a photo that includes a link back to the original website. TWITTER FACEBOOK A microblogging platform allowing users to With over 750 million share content and information in 140 users as of 2011, FB is T characters or less. the largest SN siteallowing users to create BLOGS profiles, share A user-developed images, chat, develop FB website designed to friendships and create record the opinion(s) lists and more. or information of individuals or groups, on a regular basis. ln YOU TUBE LINKEDIN A video-sharing platform A business-oriented social where users can upload, share networking site. and view video content
    9. 9. “This is where “Here I am eating “My skills include “Fabulous“I’m eating a donut!” “I like donuts.” I find donuts.” a donut.” eating donuts.” donut recipe.” twitter Facebook Four You LinkedIn Square Tube
    10. 10. BUILD A SOCIAL MEDIA TEAM Build a Team Who Shares Rules of Engagement for the Team When Posting What We Share Facebook Analytics Feeding your Facebook Page & Twitter Feed
    11. 11. BUILDING A TEAM WHO SHARES There is strength in numbers so create a TEAM.  Have MANY administrators on your Facebook page.  Admins receive notifications per activity.  Admins are able to post as the page.  Suggest team members install an app on their computers and mobile devices.  Apps help to keep Twitter close at hand for posting and for retweeting and allows them to stay logged into the account.  TweetCaster  Hootsuite Play to the individual’s strengths.
    12. 12. THE RULES OF ENGAGEMENT Use conversational language. Post light and funny tidbits occasionally. Post as your Facebook page. Don’t “blow up” someone’s Twitter feed.
    13. 13. WHAT WE SHARE Events Blog Post Links Light and Funny Updated CoP Content Light and Funny Posts Updated CoP Content
    14. 14. WHAT WE SHARE Photos Videos Polls Videos Contests VideosENGAGE YOURAUDIENCE In a way that interests them Research success Name that Bug
    15. 15. WORK SMARTER NOT HARDER
    16. 16. SHARE SMARTER NOT HARDER
    17. 17. SHARE SMARTER NOT HARDER
    18. 18. JUST GETTING STARTED? Block off an hour or so of time to learn and have someone you can call on for help. Don’t be afraid to ASK questions. RELAX! Be patient with yourself and with your team members. “Of all the things you wear, your attitude is the most important.” ― Janet Lane
    19. 19. KEEP SOCIAL MEDIA CLOSE HootSuite TweetCaster Facebook App
    20. 20. “This is where “Here I am eating “My skills include “Fabulous“I’m eating a donut!” “I like donuts.” I find donuts.” a donut.” eating donuts.” donut recipe.” twitter Facebook Four You LinkedI Square Tube n
    21. 21. USING SOCIAL MEDIATOOLS TO EDUCATEUsing Social Media Tools to EducateJerri Hammonds, Auburn UniversityUrban Integrated Pest ManagementCommunity of Practice
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