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Using Social Media Tools to Educate
 

Using Social Media Tools to Educate

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Using Social Media Tools to Educate Using Social Media Tools to Educate Presentation Transcript

  • USING SOCIAL MEDIATOOLS TO EDUCATEUsing Social Media Tools to EducateJerri Hammonds, Auburn UniversityUrban Integrated Pest ManagementCommunity of Practice
  • ESTABLISH YOUR OBJECTIVES
  • WHERE TO BEGIN Let’s talk about WHERE TO BEGIN! Bring out the ol’ fashion pen and paper.
  • PROGRAM OBJECTIVES What do you want to get out of using social media? Be specific.  Expand the reach of your program may be too general  Increase program attendance or participation  Increase awareness of a topic or select subject matter  Reach target audience with timely updates and news
  • WHERE TO BEGIN Bring out the ol’ fashion pen and paper.1. Name of your program2. Top key objective
  • PROGRAM OBJECTIVES What do you want to get out of using social media? Be specific.  Expand the reach of your program may be too general  Increase program attendance or participation  Increase awareness of a topic or select subject matter  Reach target audience with timely updates and news
  • PERSONAL OBJECTIVES MAY BE DIFFERENT Become a person of influence Know how to USE THE TOOLS Develop skills to minimize time, max impact. Others?
  • Pinterest A visual bookmarking website that allows users to save a photo that includes a link back to the original website. TWITTER FACEBOOK A microblogging platform allowing users to With over 750 million share content and information in 140 users as of 2011, FB is T characters or less. the largest SN siteallowing users to create BLOGS profiles, share A user-developed images, chat, develop FB website designed to friendships and create record the opinion(s) lists and more. or information of individuals or groups, on a regular basis. ln YOU TUBE LINKEDIN A video-sharing platform A business-oriented social where users can upload, share networking site. and view video content
  • “This is where “Here I am eating “My skills include “Fabulous“I’m eating a donut!” “I like donuts.” I find donuts.” a donut.” eating donuts.” donut recipe.” twitter Facebook Four You LinkedIn Square Tube
  • BUILD A SOCIAL MEDIA TEAM Build a Team Who Shares Rules of Engagement for the Team When Posting What We Share Facebook Analytics Feeding your Facebook Page & Twitter Feed
  • BUILDING A TEAM WHO SHARES There is strength in numbers so create a TEAM.  Have MANY administrators on your Facebook page.  Admins receive notifications per activity.  Admins are able to post as the page.  Suggest team members install an app on their computers and mobile devices.  Apps help to keep Twitter close at hand for posting and for retweeting and allows them to stay logged into the account.  TweetCaster  Hootsuite Play to the individual’s strengths.
  • THE RULES OF ENGAGEMENT Use conversational language. Post light and funny tidbits occasionally. Post as your Facebook page. Don’t “blow up” someone’s Twitter feed.
  • WHAT WE SHARE Events Blog Post Links Light and Funny Updated CoP Content Light and Funny Posts Updated CoP Content
  • WHAT WE SHARE Photos Videos Polls Videos Contests VideosENGAGE YOURAUDIENCE In a way that interests them Research success Name that Bug
  • WORK SMARTER NOT HARDER
  • SHARE SMARTER NOT HARDER
  • SHARE SMARTER NOT HARDER
  • JUST GETTING STARTED? Block off an hour or so of time to learn and have someone you can call on for help. Don’t be afraid to ASK questions. RELAX! Be patient with yourself and with your team members. “Of all the things you wear, your attitude is the most important.” ― Janet Lane
  • KEEP SOCIAL MEDIA CLOSE HootSuite TweetCaster Facebook App
  • “This is where “Here I am eating “My skills include “Fabulous“I’m eating a donut!” “I like donuts.” I find donuts.” a donut.” eating donuts.” donut recipe.” twitter Facebook Four You LinkedI Square Tube n
  • USING SOCIAL MEDIATOOLS TO EDUCATEUsing Social Media Tools to EducateJerri Hammonds, Auburn UniversityUrban Integrated Pest ManagementCommunity of Practice