Social media has changed the relationship between higher education institutions and their audiences—for the better. Schools that have broadened the scope of their communication with social media are seeing the results of these efforts through increased engagement, measurable upward trends in sentiment and loyalty, and successful fundraising activity.
In this eBook you can see first-hand how these digital media professionals make connections and maintain relationships through social efforts. Learn how the tips from these University digital media and communications professionals can help you optimize your institution’s work on the Hootsuite platform.
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