Mining Social Media Gold

Social Strategy: Using Tools to Mine Social Media GoldGreg GunnVP Biz Development@HootSuite

strat·e·gy Noun1. A plan of action or policy designed to achievea major or overall aim.2. The art of planning and directing overallmilitary operations and movements in a war orbattle

Understand Social ROI INPUTS: BUILDS: Listen & WOM & Engage Community ROI: Sales

Listen

Engage

Build a Hang-Out

Build a Hang-Out:What to Post ✔

Build a Hang-Out:What to Avoid ✖ Amazongate

Track Results

Stay Alerted

Stay Alerted: Competitors

Stay Alerted:Geo Location

Drive the Bus

Amplify Your Story

Share Your Culture

Not Just Local

Thank you!I’m @Gunnr Download HootSuite for your mobile!

Photo Creditshttp://www.flickr.com/photos/ul_marga/ http://www.flickr.com/photos/donsolo/http://www.flickr.com/photos/colindunn/ http://www.flickr.com/photos/racecarphotos/http://www.flickr.com/photos/ewokanonymous http://www.flickr.com/photos/donshall/http://www.flickr.com/photos/kk/http://www.flickr.com/photos/profete/http://www.flickr.com/photos/mpires/http://www.flickr.com/photos/cayusa/http://www.flickr.com/photos/lucassevilla/http://www.flickr.com/photos/akc77/http://www.flickr.com/photos/legofenris/http://www.flickr.com/photos/asphericlens/http://www.flickr.com/photos/matthamm/http://www.flickr.com/photos/joriel/http://www.flickr.com/photos/zokuga/http://www.flickr.com/photos/akc77/http://www.flickr.com/photos/krazydad/http://www.flickr.com/photos/maistora/

Mining Social Media Gold

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