HootSuite University - Newhouse Case Study
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HootSuite University - Newhouse Case Study



Are you a professor looking to teach social media in the classroom? ...

Are you a professor looking to teach social media in the classroom?
Learn more at: hootsuite.com/higher-ed

Recognizing the growing demand for trained and qualified social media professionals, HootSuite University created the Higher Education Program, which launched in January of 2012 with Syracuse University's S.I. Newhouse School of Public Communications.
Dr. William J. Ward, Social Media Professor at Newhouse, adopted the program to increase students’ professional social media skills, establishing Syracuse University as HootSuite’s first education partner.

HootSuite University now has over 500 global classes enrolled in their Higher Education Program, arming students with the hands-on skills needed for today's digital workforce



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HootSuite University - Newhouse Case Study HootSuite University - Newhouse Case Study Document Transcript

  • 1 Teaching Social Media to Digital Natives Introduction Syracuse University’s S.I. Newhouse School of Public Communications is recognized as one of the most prestigious communications schools in the United States. By adapting to today’s rapidly changing media landscape, and innovating in the classroom, the Newhouse faculty is preparing their students across all majors to be industry leaders in today’s demanding job market. With small-to-medium-sized businesses doubling their social media advertising budget in 2012, experience in social media is not only in high demand for students entering the workforce, but also required by many employers. Recognizing the growing demand for trained and qualified social media professionals, HootSuite University created the Higher Education Program, which launched in January of 2012 with Newhouse School. Dr. William J. Ward, Social Media Professor at Newhouse, adopted the program to increase students’ professional social media skills, becoming HootSuite’s first education partner. The Challenge The goal of integrating the Higher Education Program into Dr. Ward’s Newhouse curriculum was to prepare and empower his students with the social media skills and savvy that the industry demands by providing the hands-on experience needed to understand and manage social media for business. Dr. Ward focused on higher level social concepts and strategies, while HootSuite University provided the supplemental content, support, and experience needed to keep up with the rapidly changing social and technical landscape. Case Study: Syracuse University The 90-day Higher Education Program provided students with free access to HootSuite University, HootSuite Pro, and HootSuite Certification, giving them powerful credentials to take into the workforce.
  • 2 Achieving Success In order to accomplish the goal of setting up his students for social media success, it was important for Dr. Ward to consider the pace of HootSuite University’s content when planning his curriculum. The integration of online learning into higher education does not replace traditional, in-class teaching and discussion. Through thoughtful planning, the addition of HootSuite University’s content effectively enhanced and complemented Dr. Ward’s existing curriculum. Due to the self-directed nature of HootSuite University’s online learning, accountability was extremely important in order to ensure active student participation. Each week, Dr. Ward counted assigned tweets, tracked hashtags, and ran analytics using HootSuite in order to quantify student participation. “When these students get assigned 20 tweets per week, with specific hashtags, and research to go along with it, suddenly social media becomes work,” explains Dr. Ward, “which is new for them.” By integrating this additional online learning, student participation is no longer simply defined through weekly assignments and in-class exams. Evaluation of student success broadens to encompass ongoing engagement both in the classroom and online. The Results Integrating HootSuite University’s Higher Education Program into the Newhouse classroom not only increased students’ understanding and knowledge of social media for business, but also enabled hands-on, practical learning, which further prepared them for the workforce. It also allowed all of Dr. Ward’s students to become HootSuite Certified, putting them a step above the rest in the competitive job market. Interested in participating in HootSuite University’s Higher Education program? Visit hootsuite.com/higher-ed. Sign up for more information on how we can collaborate with you to bring HootSuite University into your classroom! Case Study: Syracuse University Last year, 79% of 2,100 companies surveyed by Harvard Business Review reported that they were either using or planning to use social media, while only 12% felt that they were using it effectively. Furthermore, less than one- quarter were using analytic tools to track the success of their social media efforts. APPLY NOW
  • 3 Learn More For more information on HootSuite University’s Higher Education Program: Visit: hootsuite.com/higher-ed Follow us on Twitter: @HootSuite_U 80% of the Newhouse students surveyed found the integration of HootSuite and HootSuite University in their class extremely helpful in advancing their social media education, while 100% responded that they feel better prepared to use social media professionally. “I plan to have my HootSuite Certification on my resume, and continue to use HootSuite to maintain my online presence.” says Alex Perez, one of Dr. Ward’s Newhouse students. Online education is no longer an experiment. Harvard and MIT recently committed $60 million to offer free online courses, and elite universities like Stanford and Yale are exploring online learning, demonstrating a digital shift within higher education. “The future of higher education lies with industry partnerships,” says Dr. Ward, “If we want to teach our students current, hands-on, practical skills, third party objectivity from an industry leader is huge.” What is HootSuite University? HootSuite University is an online certification program that delivers best in class education on HootSuite and social media for all levels of learning, from the social novice to industry-leading professionals. Students enjoy access to ongoing social media education through a growing library of courseware and Lecture Series featuring industry thought leaders, while staying current with a social media jobs board and weekly #HSUchat. Learn more and get certified at learn.hootsuite.com. Each week, Dr. Ward assigned his students “To Do” lists, which included HootSuite University content, for example: • Watch LinkedIn100 courseware webinar and take corresponding exam • Watch Lecture Series on How to Strategically Grow Your LInkedIn Network with John Hill • Send out three tweets using the hashtags #NewhouseSM4 #Week4LinkedIn • Monitor this hashtag and track analytics using the HootSuite Dashboard • Attend LinkedIn guest speaker and participate in class discussion Case Study: Syracuse University HootSuite University in the classroom