HootSuite Social Analytics ~ Info Sheet

SocialStudy Case AnalyticsSocial AnalyticsThere are over 30 different Social Analytics modules available in theHootSuite dashboard. These can be compiled into custom reports to Measuring your socialshare with clients and colleagues, or you can select one of several media results is the key topre-made templates for quick reporting. demonstrating the value ofThe greatest advantage of the Social Analytics reporting tools is the your online efforts.ability to facilitate and streamline reporting actions. The informationgathered from these reports can be used to rapidly adjust outreachtactics and target specific audiences for best results.Outlined here are a few of the Social Analytics tools which can help Gather deeper insight from theyou determine the return on your social media investment. results of your social media campaigns with HootSuite SocialOw.ly Social Stats Analytics. Track follower growth for each of your social profiles withHootSuite’s own Ow.ly tool measures click-through statistics for all aggregated views for Twitter and Facebook. Monitor the use of brandlinks shortened within the dashboard. You can choose date range keywords and measure sentimentand view breakdowns by region, referrer and individual message. related to your social profiles.The results are real-time so you can quickly understand if messagesare resonating with audiences.Ow.ly statistics are also available for custom vanity URLs hosted byOw.ly Enterprise.Google AnalyticsWithin HootSuite’s native Social Analytics Reports you can selectthe pre-made Google Analytics Report template, or plug individualGoogle Analytics modules into a custom report. Both give you thestatistics you need to accurately analyze social media engagement Customize the appearance of youragainst destination site traffic. HootSuite Social Analytics report with headers and logos to reflect your business or organization. Branding your reports gives them a polished, professional look appropriate for any client or company.

Case Study Social AnalyticsFacebook Insights Report labels help you organize your different reports within the HootSuite dashboard. Create your own reportMonitor stats for all of your Facebook Pages from within the labels to make searching and sortingdashboard, including: new fans; number of new “likes,” comments, a breeze.wall posts and discussions; and demographics including region, ageand gender.You will also see historical comparisons showing which way yourpages are trending. And, like other stats in HootSuite, you can create aprintable report to share with your colleagues, clients and executives.This Premium feature is especially useful to members of yourHootSuite team who are not admins of your Facebook Pages butrequire data for analysis. Quick Analytics are a great way to get an instant overview of yourCustom URL Parameters social media statistics on pre-made report templates. Get Ow.ly URL clickTrack sources of conversions including sign-ups, sales or other goals stats, Facebook Insights and Googleby adding custom strings to campaign-specific URLs directly from the Analytics at the click of a button.HootSuite dashboard.The full Google Analytics integration allows you to view informationas single line items within all major site analytics providers; theseparameters provide you with the intelligence to know exactly howvisitors arrived at your site. Try the HootSuite Pro Plan free for 30 days and get unlimited access to all report modules. Visit HootSuite.com/Pro to try today.

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HootSuite Social Analytics ~ Info Sheet

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