HootSuite for Real Estate Agents - A HootSuite Industry Sheet

HootSuite for Real Estate Agents Case Study Real Estate A HootSuite Industry Sheet Introduction HootSuite is an ideal plaftform for real estate agents using social media for unique applications and outreach efforts. From amplifying listings and open houses, to providing local resources to clients, social savvy agents can find success while gaining efficiencies for their business. This paper will share practical tips and tactics for agents and agencies to start using HootSuite today to build awareness and measure success. For Starters... Amongst the 2 million HootSuite users are countless real estate agents. We asked them which social media tools and tactics they find most useful,“ and discovered all the surveyed agents use Twitter, Facebook and LinkedIn The real estate business has moved to profiles in the dashboard as part of a complete strategy. This strategy the Internet and the Internet has moved includes active communication and outreach to multiple social networks in to social channels. There has never been order to reach the widest audience. For example, use Twitter to promote a better time for real estate agents to listings, LinkedIn to connect with colleagues and Facebook to build a reach more potential home buyers and community in their area. sellers for less money. Ken Horst (@Agentopolis) Based on the feedback from the HootSuite survey, this Industry Sheet outlines four specific HootSuite features to help real estate agents plan and execute compelling social media campaigns.More about HootSuite: blog.hootsuite.com | twitter.com/hootsuite

HootSuite for Real Estate Agents Real Estate Case Study A HootSuite Industry Sheet“ I use HootSuite to manage multiple lists Creating Filters of people to monitor and keep up with based on different criteria. It’s a simple The amount of content available through social media can be difficult to keep way to monitor my @ mentions, those up with. It’s easy to be overwhelmed by the vast number of messages from lists, and keyword searches. colleagues, clients, prospects, news, and more. Kenny Silva (@kennysilva) Create Twitter Lists so you can actively follow those who are most important to you. Organize these lists to follow those who are interested in buying a new home, clients seeking local resources, and even other agents who are offering interesting industry information. A public list of community resources, for example, is a great way to show your followers that you’re the“ Every Agent should always share their best source of information and turn the conversation towards you. clients listings on Twitter, Facebook, LinkedIn and any other social network Lists are easy to manage and maintain right in the HootSuite dashboard. You they can. They owe it to their listing can also update your lists with HootSuite’s mobile applications (iOS, Android client. Build a list of people who are and BlackBerry). interested in home in a specific city or metro area and using RSS feeds, Search for all mentions of your name, your areas of expertise, your core automate the tweeting of new listings as they come onto the local market. neighborhood and other keywords which set you apart from the crowd. For Ken Horst (@Agentopolis) example, search “Home show in San Francisco” to follow specific news, reactions and updates on the event. Schedule and Relax Certainly one of the most powerful things about social media is the conversation you can create. You can also augment your real time thoughts and remarks with pre-made messages so your broadcasts are going out even when you are with clients, hosting an open house, or in the daily grind at the office. Maximize your outreach by offering interesting information at the precise time your followers are plugged in to their social networks. For example, when you are showing an open house, schedule some Tweets during that time to let people know your property is ready to view. This will help online prospects know you are at the house and it’s available to see. The Publisher view within HootSuite also helps manage social media campaigns with an editorial calendar view to assist in planning and publishing updates across social networks.More about HootSuite: blog.hootsuite.com | twitter.com/hootsuite

HootSuite for Real Estate Agents Real Estate Case Study A HootSuite Industry Sheet“ The freedom HootSuite provides to stay Schedule interesting information, new offers, tips, listings and more to keep in touch with my network while I am your conversation going. Become a resource for local anecdotes by sharing busy on a project is invaluable through information about free concerts, farmers markets, and other interesting scheduled updates. This is an amazing local activities. When your community needs to make a decision, you’ll be time management tool for those heavily the one they seek out, since you’ve branded yourself as a priceless source involved in social networking. of relevant news. Kelly Mitchell (@HawaiiRealty) TIP: HootSuite Pro allows you to bulk schedule 50 Tweets at a time and publish unlimited automatic news feeds from your blog and bookmarks. Let HootSuite do the work for you while you focus on your clients and business. Stay Local General search terms can often return an overwhelming amount of information. This means your social searches can turn up a broad range of information that will take hours to search. For example, a search for “real estate” is going to return thousands of hits. Narrow your focus on the areas you serve. Use the geolocation feature in HootSuite to filter your search results according to distance and see only the messages sent from close by. For example, set up a geo search for #realestate or “new house” and you will be able to strategically engage with local prospects who are interested in real estate. Also, consider monitoring your competitors to build from their successes and learn from their mistakes.“ With HootSuite I seek out locals and Targeted listening and audience engagement is important for organizations target specific audiences to build of all types and sizes, but it is especially relevant for real estate agents that online relationships that I engage and want to connect with potential local customers. converse with. Mike Bowler (@MIrealestate) Shorten URLs In order to gauge the success of your social efforts - especially when compared with other marketing tactics like radio, bus signs, and billboards - you need to analyze which updates are working and which are not.“ SM is a communications platform. Focus should be on engaging - NOT By using the integrated URL shorteners in HootSuite, you can monitor which broadcasting! links attract clicks and where those clicks come from (geographically and Teri Conrad (@TLCHOME) web source).More about HootSuite: blog.hootsuite.com | twitter.com/hootsuite

HootSuite for Real Estate Agents Real Estate Case Study A HootSuite Industry Sheet“ I believe most practitioners will begin to Use The Quick Analytics resource within HootSuite to decrease the amount of understand how much reach they will time you spend analyzing your messages. At a glance, you can see which of have in the social media space. your followers are more likely to visit your links and which of your posts were the Katherine Tarbox (@REALTORMAG) most successful. Analyze the most successful Tweets and investigate why they were interesting for your users: Was it the tone? The content? A specific campaign? The use of hashtags? Constantly modify and refine your strategy to improve your communication outreach. Advanced analytics takes measurement one step further by tracking the relationship between your Twitter clicks, Facebook visits and web site visits. Plus, you can monitor your follower growth, mentions, keyword volume and much more. Special – Case Study: Inman News “If it wasn’t for HootSuite, I would not have found the success in social media that I did. We have had record numbers at our Connect conferences, and one big reason is our social media strategy. We’ve made an intense focus on scheduling posts, looking at key influencers via their Klout score, and connecting with people quickly. I love the mobile app too - so easy to use!! We have grown our social media base tremendously since I started managing it Jan. 2010. In the last year and a half, we raised our main Twitter account from 6K followers to over 23,000. We also have over 15K fans over 6 different Facebook accounts (grown from about 2K). Facebook and Twitter are usually always in our top 3 refers of traffic to our site - including ht.ly links! We’ve also increased our news readership tremendously by having a platform to post out all of our news stories quickly. The ability to schedule posts was a complete game changer for our social strategy. I can’t say enough how much I love HootSuite - it is the #1 social media application - hands down.” Katie Lance (@katielance, @InmanNews team)More about HootSuite: blog.hootsuite.com | twitter.com/hootsuite Photo credit: Kris Krug – flickr.com/kk

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HootSuite for Real Estate Agents - A HootSuite Industry Sheet

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