Cover-More Group, an Australian-owned travel insurance provider with an active presence on multiple social networks, wanted to make data-driven decisions about its social media campaigns. At the board level, Cover-More needed to be able to show a snapshot of how the company’s social strategy was progressing, particularly in comparison with competitors. However, the Social Media and eCommerce teams also wanted to know how their activities were tracking on a day-to-day basis. Reconciling the reporting needs of executives and practitioners was proving difficult.
Lynton Manuel, Cover-More’s Social Media Manager, decided that a Social Media Command Center could meet his operational demands as well as the strategic requirements of executive leaders. He was right.
Read this case study to find out how Cover-More’s Social Media Command Center has:
Demonstrated the impact of Cover-More’s social media strategy to the company’s executives.
Informed decision-making with real-time data from social media and e-commerce.
Motivated the social media team and boosted moral for the entire workforce.