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The Value of Branded Hashtags: A Tourism Jasper Case Study
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The Value of Branded Hashtags: A Tourism Jasper Case Study

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Tourism Jasper wanted to encourage visitors to share their stories and experiences across social media. Using Hootsuite to launch and monitor their branded hashtag, #MyJasper, they’ve collected 12,000 …

Tourism Jasper wanted to encourage visitors to share their stories and experiences across social media. Using Hootsuite to launch and monitor their branded hashtag, #MyJasper, they’ve collected 12,000 inspirational, customer-generated stories that help engage with the community and ultimately drive website and shareholder referrals.

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