• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
HootSuite and MTV Latin America - Social Media for Leadership
 

HootSuite and MTV Latin America - Social Media for Leadership

on

  • 8,371 views

MTV Latin America broadcasts and promotes music related content including movies, music videos and reality TV with a strong focus on youth culture. Programming covers multiple musical genres, mainly ...

MTV Latin America broadcasts and promotes music related content including movies, music videos and reality TV with a strong focus on youth culture. Programming covers multiple musical genres, mainly pop, soft rock, Latin pop, and hip hop, with content in both English and Spanish. The network has an objective to reach a growing number of online consumers through digital properties and social network profiles.
HootSuite was one of the instruments of success for the MTV Latin America team in 2010.

Statistics

Views

Total Views
8,371
Views on SlideShare
2,538
Embed Views
5,833

Actions

Likes
0
Downloads
109
Comments
0

7 Embeds 5,833

http://blog.hootsuite.com 5813
http://blogtrunk.steven.hootd.com 7
http://translate.googleusercontent.com 7
http://partnerportal.hootsuite.com 3
http://hootsuite.squarespace.com 1
http://blog.steven.hootd.com 1
http://www.diffbot.com&_=1357171975376 HTTP 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    HootSuite and MTV Latin America - Social Media for Leadership HootSuite and MTV Latin America - Social Media for Leadership Document Transcript

    • MTV Latin America - One Child Case Study - Building a reputation asCreate Using HootSuite To a New User Case Study Case Study brand-leader in social media Experiences IntroductionPremium Options: HootSuite offers MTV Latin America broadcasts and promotes music related content includingmultiple solutions for managing movies, music videos and reality TV with a strong focus on youth culture.teams and social media campaigns. Programming covers multiple musical genres, mainly pop, soft rock, LatinEach of our Premium Plans is pop, and hip hop, with content in both English and Spanish. The network hasscalable with enhanced features for an objective to reach a growing number of online consumers through digitalimproved results. Learn more about properties and social network profiles.which plan is right for you; visitHootSuite.com/Plans The challenge In 2010, MTV Latin America’s social media team was challenged with multiple tasks and campaigns, each with the over-arching goals of building brand awareness, monitoring and responding to audience questions and comments, plus building a reputation as an active and ground-breaking brand in social media. Campaigns included the everyday management of Tweets and posts for the MTV social media platforms, such as MTV Facebook Page (facebook.com/mtvla) and Twitter Account (@MTVLatinAmerica), and the upcoming soap opera, Popland, Facebook Page (facebook.com/MTVpopland) and Twitter Account (@MTVpopland). The team also managed real time coverage of live events such as the MTV Europe Music Awards 2010, MTV Video Music Awards 2010 and MTV Movie Awards 2010.Better Measures: HootSuite Social Additionally, MTV Latin America was tasked with the social media promotion ofAnalytics are built into the dashboard the ‘Niñas Mal’ TV show which included 2 separate Twitter profiles:for easy gathering of important @MTVninasmal and @lacasademaca.campaign metrics. Track your GoogleAnalytics, Facebook Insights andTwitter profiles without leaving Thedashboard. Find out more.
    • MTV Latin America - Building a reputation as a Case Study brand-leader in social media The solution HootSuite Publisher: With the handy MTV Latin America’s social media team tried out a number of solutions for managing Publisher views available in the their complex social media needs. Ultimately, the team was thrilled with HootSuite. HootSuite dashboard, teams can In particular, they appreciated its simple and intuitive interface which made it easy to collectively schedule and manage monitor, engage and respond across multiple social network profiles. messaging across multiple social networks. Various options for filters The team especially enjoyed the Social Analytics for measuring, reporting and and views are available with the adjusting campaign initiatives. The drag and drop functionality saved time and Pro plan. effort and they used the efficiency-increasing tools of the batch uploader and new Publisher views to organize all of their scheduled messaging in an easy-to- read calendar. Results HootSuite was one of the instruments of success for the MTV Latin America team. Here are their 2010 campaign achievements: MTV Europe Music Awards 2010 Twitter: #EMA and #MTVEMA = #1 and #2 Trending Topics worldwide and Latin America @MTVLatinAmerica = most popular, ReTweeted 50 -100 times Facebook: 100-400 comments/post and 500-3000 likes Batch Uploading: Schedule up to 50 messages in advance using HootSuite’s Batch Uploader tool. Save time managing campaigns so your MTV Video Music Awards 2010 Twitter: #VMA was a Trending Topic during the day of the show team can focus on monitoring and @MTVLatinAmerica = most popular account in Spanish, #1 by the end of the show engaging with audiences. The announcement of the Video of the Year had more than 300 ReTweets MTV Movie Awards 2010 Twitter: #MTVMovieAwards was the #1 Trending Topic worldwide and in Spanish @MTVLatinAmerica = most popular account in Latin America Niñas Mal campaign 2010 Twitter: @MTVNinasMal interacted with 60,000 followers @lacasademaca = characters Tweeted about the events of the episode: 8,000 followers Facebook: Niñas Mal related post = 1000-5000 likes and 200-1000 commentsThe MTV Networks are a unit of Viacom MTV Latin America provides content in Follow up:Inc. (NYSE: VIA and VIA.B) and includes both English and Spanish to promote twitter.com/hootsuiteLatin America and the Hispanic music, reality TV, series broadcasts blog.hootsuite.com/mediapopulation in the U.S. and Canada. and movies both on-air and online. Visit hootsuite.com/plans for Basic, Pro and Enterprise packages