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Applying Social Media Measurement to the Sales Funnel

by on May 24, 2011

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This is the 2nd White Paper in the 5-part series on social media measurement from HootSuite and co-author Nichole Kelly of FullFrontalROI.com. ...

This is the 2nd White Paper in the 5-part series on social media measurement from HootSuite and co-author Nichole Kelly of FullFrontalROI.com.
This paper discusses how to align the three core social media metrics of Brand Awareness, Lead Generation and Customer Retention to the traditional sales funnel.

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Applying Social Media Measurement to the Sales Funnel Applying Social Media Measurement to the Sales Funnel Document Transcript