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Anatomy of a Tweet ~ A HootSuite Case Study with @Palms
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Anatomy of a Tweet ~ A HootSuite Case Study with @Palms

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In the summer of 2011, in cooperation with HootSuite, MediaLeaders set out to showcase how profitable social media can be for a business more accustomed to measuring revenue and sales through …

In the summer of 2011, in cooperation with HootSuite, MediaLeaders set out to showcase how profitable social media can be for a business more accustomed to measuring revenue and sales through traditional channels. The MediaLeaders reached out to The Palms Hotel in Las Vegas, one of the most cutting edge casinos with a large celebrity following which they could leverage to cultivate new techniques. Their proposal was quickly accepted, and the project was born.

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