HootSuite Advanced Geo Search ~ A Step-by-Step Learning Guide

Advanced Geo Search Case Study Geo Search A Step-by-Step Guide Introduction The ability to filter search results by proximity is truly one of the most valuable features of geo-location technologies. As social media becomes increasingly mobile, the importance of geo-search and geo-location will continue to grow. Potential customers with geo-capable phones are quick to search out venues nearby. Tap into an interested audience and make sure they find your business. This HootSuite Guide to Advanced Geo will demonstrate ways in which you can use the enhanced geo-capable features in the HootSuite dashboard to search out potential new customers, participate in geo-location activities and engage with a local audience. Part One: Setup and save a stream with your 1 current Geo-location Step 1: Choose the word or phrase you’d like to search for then click the target; this will populate the stream. Step 2: Your search will pop up in a new window. Step 3: Save the Geo search results as a stream. Your dashboard will now include a column for your search stream.1 2 3HootSuite University: learn.hootsuite.com | twitter.com/hootsuite_u

Advanced Geo Search Case Study Geo Search A Step-by-Step Guide 2 Part Two: Finding the geocode for the location you’d like to search1 Step 1: Head over to maps.google.com Step 2: Access Google Maps Labs which can be found under ‘Maps Labs’ Step 3: Enable either of the apps highlighted in the image below2 3 Step 4: Use the app you’ve enabled to get the geocode with “LatLng Tooltip” the geocode will appear on mouse-over. The “LatLng Marker” will allow you to place a marker at your chosen location on right click this is the tool used belowNOTE: Make workflow faster, easier andensure time savings in the future by recording Step 5: Set your Marker with a right click as seen below or record the latitudethe geocodes of important cities and areas for and longitude listed on mouse-overyour organization in a spreadsheet to preventhaving to repeat this step. Step 6: Copy the longitude or latitude from the marker by highlighting it from the yellow box4 5 6HootSuite University: learn.hootsuite.com | twitter.com/hootsuite_u

Advanced Geo Search Case Study Geo Search A Step-by-Step Guide 3 Part Three: Inputting your new geocode into a HootSuite search column Step 1: Open up your HootSuite Dashboard to the Search Stream you saved in part one. Click the dropdown arrow in the top right. Click ‘Preferences’ to access the preferences of this search stream and alter the geocode Step 2: Highlight the existing geocode and paste the newly found geocode in it’s place.NOTE: Any spaces in this area will causeTwitter’s API to return an error Step 3: You now have a saved search stream for the geocode you’ve inputted.1 2NOTE: You can change the range ! TIP : Get to know geo while you’re on the go. As a consumer yourself,around your geocode (example: start engaging with the different geo-technologies available to learn how itfrom 25km to 50km) all works, and see how others reach out and engage with you. This insider- insight will help you make the most out of geo for your growing business. Begin your certification today —The HootSuite Library has many more campaigns and initiatives more efficient Follow up:The HootSuite Library has many more campaigns and initiatives more efficient Follow up:resources to help you make use of the and effective. HootSuite University - twitter.com/hootsuite_uresources to help you make use of the and effective. HootSuite University - twitter.com/hootsuite_uadvanced tools and functionality in the learn.HootSuite.com is also a valuable learn.hootsuite.comadvanced tools and functionality in the learn.HootSuite.com is also a valuable Sign up for HootSuite University atHootSuite dashboard. You’ll find Case resource, or send us a note directly at learn@hootsuite.comHootSuite dashboard. You’ll find Case resource, or send us a note directly at learn.hootsuite.comStudies, Info Sheets and White Papers learn@HootSuite.com or @hootsuite_u.Studies, Info Sheets and White Papers learn@HootSuite.com or @hootsuite_u.designed to make your social mediadesigned to make your social mediaHootSuite University: learn.hootsuite.com | twitter.com/hootsuite_u

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HootSuite Advanced Geo Search ~ A Step-by-Step Learning Guide

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