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Social media best practices for women's basketball teams
Social media best practices for women's basketball teams
Social media best practices for women's basketball teams
Social media best practices for women's basketball teams
Social media best practices for women's basketball teams
Social media best practices for women's basketball teams
Social media best practices for women's basketball teams
Social media best practices for women's basketball teams
Social media best practices for women's basketball teams
Social media best practices for women's basketball teams
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Social media best practices for women's basketball teams

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Presentation given at the "A Step Up" Women's Basketball Assistant Coaches Professional Development Symposium in Dallas, Texas. April 28, 2012.

Presentation given at the "A Step Up" Women's Basketball Assistant Coaches Professional Development Symposium in Dallas, Texas. April 28, 2012.

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Transcript

  • 1. PresenterCheryl CowardHoopfeed.com
  • 2. Microblogs/Status Updates Multimedia Tumblr  Twitpic Posterous Lockerz  Twitter Google+  Instagram  TwitvideoSocial Media Communities  YouTube Pinterest Facebook Digg Liveblogging And Social Media Coverage YouTube  CoveritliveLive streaming for  Chirpstory interviews/events  Hashtag compilations Spreecast  Fan blogs UStream
  • 3.  Create a social media strategy that includes status updates, photos and video and tells fans positive and inspiring stories about your players. Use the scheduling capabilities of software to have regular updates pushed to your feed.
  • 4. Player and Staff Collective Engagement Twitter interviews Facebook Q&As Full participation in Twitter campaigns
  • 5. Alumni Engagement Alumni who tweet/engage on Facebook the most Who do they follow? Follow them. Official school/Department Twitter feeds/Facebook pages
  • 6. College Community Involvement Where do you go for lunch? Where do you shop? What are you favorite haunts? Add them to your Facebook and Twitter Tweet to them about game updates, etc.
  • 7. Privacy and Other IssuesLocked or private accounts does notequal private.Keep an eye on player tweets – foullanguage, derogatory messages aboutother playersStay away from politicsCommon sense, think before you post
  • 8. Issues with Social Media Apps and Software So-called “hacking” usually stems from user error Change your password often Stick with brand name applications Limit the number of apps that have access to your accounts
  • 9. The View From the Media Most schools severely underutilize the power of social media. Social media and online publications are here to stay. Deal with it.
  • 10. Resourcessocial.hoopfeed.com

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