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Gatorade media Strategy

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A Media Strategy for a Gatorade Campaign

A Media Strategy for a Gatorade Campaign

Published in Marketing
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Transcript

  • 1. Gatorade Media Strategy Presented by Kati Hooper Monday, April 7, 14
  • 2. Target Market Youth leading an active life-style Monday, April 7, 14
  • 3. KPI- Key Performance Indicators Gatorade is not just a sports drink Monday, April 7, 14
  • 4. Big Idea Mini Webisodes titled “G- Series” Highlight young athletes trying to achieve greatness Each story will have a different Gatorade Product tied into it. Monday, April 7, 14
  • 5. Big Idea Monday, April 7, 14
  • 6. Tools and Tactics • Youtube • Facebook • Twitter • Blog • Instagram • National Campaign Monday, April 7, 14
  • 7. Budget $18 Million Monday, April 7, 14
  • 8. Budget • Shooting costs = $5 Million • Travel Costs= $1 Million • Editing Costs=$56,000 • Advertising Spots = $10 Million • Social Media Monitoring = $672,000 Monday, April 7, 14
  • 9. Summary Monday, April 7, 14
  • 10. ThankYou! Monday, April 7, 14