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Five lessons in real estate communication

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The real estate market is at the verge of a paradigm shift after years of traditional thinking. Successful real-estate developers understand the need for a dialogue-based and innovative marketing …

The real estate market is at the verge of a paradigm shift after years of traditional thinking. Successful real-estate developers understand the need for a dialogue-based and innovative marketing strategy.
Based on years of expertise, hooox presents five essential lessons to help real estate developers turning their BRICKS into BRANDS.

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Transcript

  • 1. hooox
    Real Estate Communication
  • 2. A Passion for REAL-ESTATE COMMUNICATION
  • 3. Background
    FOUNDATION in 2005
    ENTREPENEURIAL SPIRIT
    Evolved from a multi-market platform start-up to a highly focused niche player with strong growth objectives
    TECHNOLOGICAL FOCUS
    Located at iCubes (incubator) to stimulate crosspollination with academic research centers.
    Permanent monitoring of real estate technologies (geographic information systems, social networks, ..)
    TEAM of EXPERTS
    Strategic communication experts
    Creative & artistic talent
    Technical talent in web, 3D, video, Photo, design, copywriting, …
    Event Organisators and PR
  • 4. Services
    EXCLUSIVE FOCUS on Real Estate communication:
    Market leader in Belgium
    Marketshare of 25% within the TOP100 developers
    International ambitions
    TYPES OF MISSIONS:
    TRUST: speed-up “sales on plan”
    PACKAGE: Transform your projects into investment
    CONVINCE: local authorities, neighborhood, PPS, ...
    REBRANDING: re-market empty assets
  • 5. Whyworkwithus?
  • 6. USP’s
    FAST
    Market knowledge & understanding
    BETTER
    One-stop-shop & overall vision
    COST EFFECTIVE
    All skills integrated into one organization/ one point of contact
    ROI
    Early partnership benefits your return & avoid pitfalls
    CROSSPOLINATION
    Our broad market visibility brings people together
  • 7. References
  • 8. Services & Approach
  • 9. A proven Methodology
  • 10. Different types of missions
  • 11. FIVE lessons in realestate marketing
  • 12. 1.Think beforeyou act
    Define target groups
    DefineUSP’s & ESP’s
    Marketresearch on Alternatives & Pricing
    Communication plan & marketing tools
    Media planning & buying
    Communication Plan
    Ressource allocation
    Engage a dialogue through social networking
  • 13. 2. Turn bricksintobrands
  • 14. 3. Unleash the power of 3D
  • 15. 4. Engage dialogues online
  • 16. 5. Leverage your location

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