Transcript of "Pathfinder revamp pays off for nissan dealers"
Pathfinder Revamp Pays Off for Nissan Dealers
In 2013, Nissan announced the revamp of its popular model, the Pathfinder. To keep up with
changing consumer tastes, Nissan switched to a unibody design that shaved off nearly 500
pounds of weight and offers a sleeker look. Almost one year later since the Pathfinder revamp,
Nissan dealers are reporting increased sales numbers that reflect a 200% growth.
Clearly with such a high sales numbers compared to 2012, the Nissan Pathfinder revamp was
well worth the facelift. In addition to the updated unibody design, the gas mileage rose by nearly
25%, up to 20 mpg in the city and 26 mpg on the highway. The mileage rating surpasses other
standouts in the category including the Honda Pilot and Ford Explorer.
You’ll likely notice a more luxurious feel to the interior with high quality plastics and a wood trim,
as steps were taken to upgrade the feel of the cabin. With regard to the exterior, four trim levels
are available: S, SV, SL and Platinum. Options such as a Bose audio system with 13 speakers,
seats that can cool or heat and an Around View parking monitor are also available.
The flexible seating options are included to allow for a third row with a child seat, making it a big
hit among families. The middle seats are able to be slid forward and backward by 5.5 inches to
allow for room accordingly. With the EZ Flex seating system, the Nissan Pathfinder can hold up
to seven passengers conveniently.
If you’re more concerned with what’s under the hood, you’ll appreciate the 260-horsepower 3.5
liter V-6 engine that is paired with the latest version of Nissan’s Xtronic transmission system.
The Pathfinder is available in either front or four-wheel drive formats depending on your needs.
It is important to note that towing capacity has decreased to 5,000 pounds, down 2,000 pounds
from its 2012 predecessor. While it’s still rugged enough to complete everyday hauling and
towing, the days of riding the trails and off roading may be over.
Now that the 2014 Pathfinder has hit certified Nissan dealerships, sales for 2013 are expected
to further rise and show consumer’s overwhelming support of the revamp. This is already
evident by the sales figures for July in which Nissan shows that it hit a new record for
automobile sales for the United States during the month. Much of this increased has been
attributed to the revamp of the Pathfinder.
As of the beginning of August, Nissan had sold 54,967 of its revamped Pathfinder model.
Compared to its competitors, the numbers still leave room for improvement. During the same
time period Kia had sold 62,963 Sorentos, Ford had sold 79,512 Edges and Jeep had sold
95,815 Grand Cherokees. Though Nissan dealerships report an increase in sales, the
Pathfinder still is lagging behind its competitors.
With a base price of $28,000, the 2014 Pathfinder is priced to beat Nissan’s competitors and
continue to increase sales figures throughout the next year. By the conclusion of 2013, Nissan
hopes to significantly narrow the gap between the Pathfinder and the top-selling Grand
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