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Drupal search engine optimization (SEO) basics requires installing and configuring a variety of modules from Drupal core and from the Drupal community. This BADCamp 2012 presentation was given by Hook 42's Aimee Degnan and Kristen Pol on Sunday November 4th in Berkeley, California. It covers an overview of the what, why, and who of SEO and then goes into the specifics of the Drupal SEO modules to use and how to configure them. The presentation finishes up with a list of resources you can check out to learn more about search engine optimization and, in particular, Drupal SEO.