View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Let’s blog about it 1,290 U.S. Wine blogs 586 U.S. Wineries have blogs California and Oregon have the most winery blogs Influential wine blog: www.1winedude.com 1wine Dude blog traffic 24 blog posts just in December with 366 comments Ranked number 1 on Postrank for social engagement
CA Wineries on Facebook 230 wineries in CA have a Facebook page 703 average number of fans Barefoot Wine & Bubbly has over 20,000 fans
What are they doing on Facebook? Note: Results from 12/13/2009 – 1/13/2010
What are fans saying? Note: results from 12/13/2009 – 1/13/2010
Best practices: Duplin Winery Communicate and receive direct feedback from fans
Best practices: WollersheimWinery Sharing your wine-making process and methods is a good way to get people talking about your wines Peak interest by sharing pictures and updating your fans on process.
Best practices: Murphy-Goode Winery Share experiences and give wine pairing tips.
Virtual Wine Tasting: www.tastelive.com 97 Total mentions
TasteLive! - Online wine and beer tasting community- using social media tools -Twitter, Facebook, Blog to “create a community that brings together consumers, bloggers, press, suppliers, brewers and winemakers across the world together to share in their favorite beverage”
Example Winery channel: Top Video Content: “A Man fishes for Black Drum and puts together an awesome dish with his catch, paired with Firestone 2007 Riesling! “ Total views: 1,229 Total channel views: 11,595 Total uploads: 29 Total upload views: 23,970 Joined: June 24, 2009 Pos:“It makes my mouth water!!!!! The Black Drum and the Firestone 2007 Riesling - YUMMY! Way to go Jay!”
Why is there such a jump in the number of Chardonnay conversations at the end of the month?
Wine & Holidays *keyword cloud from 12/28 to 12/31 25% of conversations talked about choosing Chardonnay for New Year’s. Only 18% talked about drinking Chardonnay on Christmas Eve. Whereas, 27% talked about Merlot for Christmas Eve
Where are the conversations happening? Top States: New York: 7,006 results (29%) California: 2,270 results(9%) Washington: 567 results (2%) Top 100 authors show an average of 17 posts per month
Men are posting more about wine than women * Men talk about (in order): Chardonnay-Pinot-Merlot-Cabernet-Zinfandel * Women talk about (in order): Chardonnay-Merlot-Pinot-Zinfandel-Cabernet
Top states for wine conversations Different States emphasize different grapes (in order) New York: Chardonnay-Merlot-Cabernet-Pinot-Zinfandel Cali: Chardonnay-Merlot-Pinot-Zinfandel-Cabernet Washington: Zinfandel-Cabernet-Chardonnay-Merlot-Pinot
Regional Conversations differ… Chardonnay in California
Many Californians talk about pairing Chardonnay with various foods:
“Enjoying some pre-dinner snacks at in-laws in Phoenix with some #RodneyStrong Chardonnay and Brie #cheese: an excellent combination” “Crisp Salmon with Citrus Avocado Salad…And who knew that this dish was a spot on pairing with a lemon creamy California Chardonnay?” Zinfandel in Washington
When Washingtonians talk about Zinfandel, they usually also mention cooking related topics:
“Home made chili served with a green salad and corn bread paired with Zinfandel”
They are also mentioning/comparing with Syrah:
“Zinfandel is actually a much lighter varietal than Syrah” Merlot in New York
When talking about Merlot, New Yorkers often compare with Cabernet:
“try cabernet or merlot if u like red wine. They r smooth.” “@strangerdaze13 @scoslow is quite buzzed. In my research merlot should only be stored 4 years. So this red is a bit biting-less flavorful.”
New Media Influencers Social media is now the top activity on the web, even overtaking porn. Traditional New Media 78% of consumers trusts their peers
much more than companies or ads
The top 20 wine bloggers in aggregate have a larger audience than the Wine Spectator online. 34% of bloggers post opinions about products and brands 54% blog or tweet daily
Thank you For more information please contact: Warren Sukernek 206.601.1610 email@example.com