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Let’s blog about it 1,290 U.S. Wine blogs 586 U.S. Wineries have blogs California and Oregon have the most winery blogs Influential wine blog: www.1winedude.com 1wine Dude blog traffic 24 blog posts just in December with 366 comments Ranked number 1 on Postrank for social engagement
CA Wineries on Facebook 230 wineries in CA have a Facebook page 703 average number of fans Barefoot Wine & Bubbly has over 20,000 fans
Facebook: Examples of Winery Engagements
What are they doing on Facebook? Note: Results from 12/13/2009 – 1/13/2010
What are fans saying? Note: results from 12/13/2009 – 1/13/2010
Best practices: Duplin Winery Communicate and receive direct feedback from fans
Best practices: WollersheimWinery Sharing your wine-making process and methods is a good way to get people talking about your wines Peak interest by sharing pictures and updating your fans on process.
Best practices: Murphy-Goode Winery Share experiences and give wine pairing tips.
Catch consumers’ interests and curiosity
Create more demand for Zinfandel wine
Interesting Twitter Trends
123 Wineries have Twitter accounts
56,027 Tweets by wineries
1,352 Ave. # of followers
#Winewednesday: Twitter weekly event -Twitter wine community sharing wine recommendations and information.
Virtual Wine Tasting: www.tastelive.com 97 Total mentions
TasteLive! - Online wine and beer tasting community- using social media tools -Twitter, Facebook, Blog to “create a community that brings together consumers, bloggers, press, suppliers, brewers and winemakers across the world together to share in their favorite beverage”
Example Winery channel: Top Video Content: “A Man fishes for Black Drum and puts together an awesome dish with his catch, paired with Firestone 2007 Riesling! “ Total views: 1,229 Total channel views: 11,595 Total uploads: 29 Total upload views: 23,970 Joined: June 24, 2009 Pos:“It makes my mouth water!!!!! The Black Drum and the Firestone 2007 Riesling - YUMMY! Way to go Jay!”
5 Popular Grapes Discussed in December
Why is there such a jump in the number of Chardonnay conversations at the end of the month?
Wine & Holidays *keyword cloud from 12/28 to 12/31 25% of conversations talked about choosing Chardonnay for New Year’s. Only 18% talked about drinking Chardonnay on Christmas Eve. Whereas, 27% talked about Merlot for Christmas Eve
Where are the conversations happening? Top States: New York: 7,006 results (29%) California: 2,270 results(9%) Washington: 567 results (2%) Top 100 authors show an average of 17 posts per month
Men are posting more about wine than women * Men talk about (in order): Chardonnay-Pinot-Merlot-Cabernet-Zinfandel * Women talk about (in order): Chardonnay-Merlot-Pinot-Zinfandel-Cabernet
Top states for wine conversations Different States emphasize different grapes (in order) New York: Chardonnay-Merlot-Cabernet-Pinot-Zinfandel Cali: Chardonnay-Merlot-Pinot-Zinfandel-Cabernet Washington: Zinfandel-Cabernet-Chardonnay-Merlot-Pinot
Regional Conversations differ… Chardonnay in California
Many Californians talk about pairing Chardonnay with various foods:
“Enjoying some pre-dinner snacks at in-laws in Phoenix with some #RodneyStrong Chardonnay and Brie #cheese: an excellent combination” “Crisp Salmon with Citrus Avocado Salad…And who knew that this dish was a spot on pairing with a lemon creamy California Chardonnay?” Zinfandel in Washington
When Washingtonians talk about Zinfandel, they usually also mention cooking related topics:
“Home made chili served with a green salad and corn bread paired with Zinfandel”
They are also mentioning/comparing with Syrah:
“Zinfandel is actually a much lighter varietal than Syrah” Merlot in New York
When talking about Merlot, New Yorkers often compare with Cabernet:
“try cabernet or merlot if u like red wine. They r smooth.” “@strangerdaze13 @scoslow is quite buzzed. In my research merlot should only be stored 4 years. So this red is a bit biting-less flavorful.”
New Media Influencers Social media is now the top activity on the web, even overtaking porn. Traditional New Media 78% of consumers trusts their peers
much more than companies or ads
The top 20 wine bloggers in aggregate have a larger audience than the Wine Spectator online. 34% of bloggers post opinions about products and brands 54% blog or tweet daily
Thank you For more information please contact: Warren Sukernek 206.601.1610 firstname.lastname@example.org