Internet Marketing Strategy Using Search Engine Optimization


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Internet Marketing Strategy Using Search Engine Optimization

  1. 1. Internet Marketing Strategy Using Search Engine Optimization (SEO) By Vanessa A. Doctor
  2. 2. Introduction <ul><li>In order to increase the possibility of profit, many online business venture utilizes the techniques of Internet marketing to increase the accessibility of their site to the online public; thus, increasing their online traffic. </li></ul>
  3. 3. Introduction <ul><li>Practically, the main method of Internet marketing strategy is through the use of search engine optimization (SEO); and those who have tirelessly followed its precepts gave evidence to the improvement of their venture. </li></ul>
  4. 4. Search Engines And SEO <ul><li>In fact, search engine is utilized by Web surfer to look for information on the World Wide Web, and has ever been, thus, when it was first introduced. </li></ul>
  5. 5. Search Engines And SEO <ul><li>Information look-up was made possible through the use of keywords, and looking for specific matches on Web sites registered on the World Wide Web. </li></ul>
  6. 6. Search Engines And SEO cont’d <ul><li>When a match is found within the context of the site, it will be placed and listed on search engine results, depending on its accuracy and overall page ranking. </li></ul>
  7. 7. Search Engines And SEO cont’d <ul><li>For many businesses online, targeting the first page of search engine results is practically one of their main goals in increasing site traffic </li></ul>
  8. 8. Search Engines And SEO cont’d <ul><li>Let’s face it, Web surfer would always use the results on the first page, and only pay passing interest on others. </li></ul>
  9. 9. Search Engines And SEO cont’d <ul><li>To optimize your site for search engine is the main concept of SEO; and to pull it off, you need to utilize keyword optimization on your site. </li></ul>
  10. 10. Search Engines And SEO cont’d <ul><li>By placing these business-oriented keywords in areas where search engines look for a specific match, you can greatly increase your search engine coverage to further improve your business. </li></ul>
  11. 11. Implementing SEO <ul><li>The first step of SEO and keyword optimization is to come up with a set of keywords or &quot;keyphrase&quot; that will best describe the content of your site. </li></ul>
  12. 12. Implementing SEO <ul><li>You need to come up with different variation so that you can practically maximize the possibility of which keywords an individual will use to access specific kinds of information -- especially the ones that your Web site caters. </li></ul>
  13. 13. Implementing SEO cont’d <ul><li>Next, you have to place these keywords in specific areas of your site. </li></ul>
  14. 14. Implementing SEO cont’d <ul><li>Note, however, that this method requires some basic knowledge in HTML to successfully pull it off; or you can commission someone to do it for you. </li></ul>
  15. 15. Implementing SEO cont’d <ul><li>First, you need to come up with a site address (domain name) that will contain at least one or two of the keywords that you came up with. </li></ul>
  16. 16. Implementing SEO cont’d <ul><li>Then you need to place these keywords on the title and site description </li></ul>
  17. 17. Implementing SEO cont’d <ul><li>Which requires you to tamper with the HTML coding of your Web document, since these two are found under the header tag. </li></ul>
  18. 18. Implementing SEO cont’d <ul><li>The body of your site should contain these keywords; specifically on the content and links found in its context. </li></ul>
  19. 19. Implementing SEO cont’d <ul><li>You need to assimilate these keywords without compromising the overall content of your site. </li></ul>
  20. 20. Conclusion <ul><li>One note of advice, however, is to avoid spamming keywords, especially on the site description. If search engines detect a large amount of keywords in your site, your domain will be blacklisted, and at most banned from its overall listings. </li></ul>
  21. 21. <ul><li> -- Computer/IT/SEO - Internet Marketing </li></ul><ul><li>Vanessa A. Doctor from Jump2Top - SEO Company Article Source: </li></ul>