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ONA 2013 Design That Works session by Hong Qu

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  • 1. Lessons From Humans: Design That Works ONA 2013 Hong Qu @hqu October 17, 2013 Tuesday, October 15, 13
  • 2. About me 2003 Tuesday, October 15, 13 2006 2012 2013
  • 3. Ship Early and Often https://en.wikipedia.org/wiki/Release_early,_release_often Tuesday, October 15, 13
  • 4. http://www.neospot.se/usability-vs-user-experience/ Tuesday, October 15, 13
  • 5. Matt Mullengweg “if you’re not embarrassed when you ship your first version you waited too long” http://ma.tt/2010/11/one-point-oh/ Tuesday, October 15, 13
  • 6. Minimum Viable Product (MVP) http://theleanstartup.com/principles Tuesday, October 15, 13
  • 7. Lean Methodology http://theleanstartup.com/principles Tuesday, October 15, 13
  • 8. Design Thinking http://www.ideo.com/about/ Tuesday, October 15, 13
  • 9. Tuesday, October 15, 13
  • 10. LOCAL MAXIMUM 5 “The local maximum occurs frequently when UX practitioners rely too much on a/b testing or other testing approaches to make improvements” http://52weeksofux.com/post/694598769/the-local-maximum!
  • 11. Role of Analytics in UX Design 6 CTR, Subscribe! Single action level Page level Feature level Time on site, Bounce! Task completion! Register, Checkout! 7 day actives! User level Cost per customer acq.! Business KPI Revenue, ARPU! Net promoter score! Life-time value!
  • 12. Design Process ! User Centered Design Tuesday, October 15, 13
  • 13. !"#0+,$)10'2() ! *'(#+",'() ! ! ! -./') ! 3,4#5267').5(.89$() ! !"#$#$%&'() 15(.89$() 15(.89$()
  • 14. My Process http://bit.ly/UX_process_stages Tuesday, October 15, 13
  • 15. Iterative Development https://en.wikipedia.org/wiki/Iterative_and_incremental_development Tuesday, October 15, 13
  • 16. Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems Tuesday, October 15, 13
  • 17. Tuesday, September 10, 2013
  • 18. Tuesday, September 10, 2013
  • 19. Personas http://www.adaptivepath.com/ideas/a-little-thing-about-personas/ Tuesday, October 15, 13
  • 20. Why people don’t share Privacy Unknown audience Exposing yourself to judgement Don’t feel a sense of control Construction different identities for different groups of friends Thursday, February 2, 2012 Like to consume guilty pleasures, but don’t want anyone to know Self censoring Socially awkwardness to bring up controversial issues Cannot unshare Easy to copy and forward
  • 21. Emotional valence Viral Content: Why We Share Some Things and Not Others Thursday, February 2, 2012
  • 22. https://twitter.com/MonBaste/status/319717740548063232 Tuesday, October 15, 13
  • 23. https://twitter.com/landay/status/14393808841 http://www.parc.com/event/1109/for-example.html Tuesday, October 15, 13
  • 24. How to Prototype Start by modeling system level site map and navigation flow diagrams Be specific about what you want to learn from building and testing the prototype Help team to gain an understanding the feature set Collect qualitative data point to guide design direction Validation testing to ensure that users “get it” Tuesday, October 15, 13
  • 25. Sitemap Tuesday, October 15, 13
  • 26. Flow Diagram Tuesday, October 15, 13
  • 27. Tuesday, October 15, 13
  • 28. !""#$%&'()'*+','*+'(! "##$%!&%'()*%+'!,-.%!/#!0(12!34!%*5+%$6! &(7%+%*1!.-,8!/#'!-9!:*6!*%0!9%:1/+%;<! ! ;=2%6>$$!1:8%!1%*?!:*&!)(@%!12%.'%$@%'!+--.!1-! &%'()*!0(12-/1!+%'1+(,5-*<!A:1%+!12%6!02(B$%!12:1! */.C%+!1-!12+%%?!'#%*&!.-+%!.-*12'!-*!12-'%! 12+%%!:*&!12%*!D*:$$6!%*&!/#!0(12!-*%!'1+-*)! &%,('(-*<! 2B#EFF000<C/'(*%''0%%8<,-.F12%G12+%:&F1%,2C%:1F:+,2(@%'FH44IF4JF:##$%'G&%'()*G#+-,%''<21.$!
  • 29. Friday, May 3, 2013
  • 30. Case Study: Keepr https://hackpad.com/About-Keepr-9Ns5vU6e8V7 Tuesday, October 15, 13
  • 31. Design Software keynotopia.com balsamiq.com omnigraffle Axure Tuesday, October 15, 13
  • 32. Project Management Tools Tuesday, October 15, 13
  • 33. Books Sketching the User Experience by Bill Buxton The Elements of User Experience by Jesse James Garrett Rocket Surgery Made Easy:The DoIt-Yourself Guide to Finding and Fixing Usability Problems by Steve Krug Tuesday, October 15, 13
  • 34. MOOC https://www.coursera.org/course/hci Tuesday, October 15, 13
  • 35. News Consumption Behavior ...capturing the user interest during the day by reporting fresh and interesting news, and encouraging readers to follow up later on when they have the time to devote to a more in-depth analysis. http://www.journalismfestival.com/news/hal-varian-on-the-economics-of-the-newspaper-business/ Tuesday, October 15, 13