Crafting the Right Personas

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Slides from my General Assembly class on user research and developing personas. The class took place in Hong Kong on 27 Feburary 2014.

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Crafting the Right Personas

  1. 1. CRAFTING THE RIGHT PERSONAS Jason Li hongkonggong.com
  2. 2. Introduction What is a persona? Let’s build a persona 1: research Let’s build a persona 2: create AGENDA 2 0:10 0:30 0:40 0:40
  3. 3. YOU HAVE 1 MINUTE… INTRODUCTION 3 My name is… I’m here today because… My name is… I’m here today because… My name is… I’m here today because… My name is… I’m here today because… My name is… I’m here today because… My name is… I’m here today because…
  4. 4. 4WHAT IS A PERSONA? Nope. http://www.forbes.com/sites/louiscolumbus/2013/03/29/personas-are- the-future-of-enterprise-apps-lessons-learned-from-scribe-software/
  5. 5. 5WHAT IS A PERSONA? Better… http://wiki.fluidproject.org/ display/fluid/Persona +Format
  6. 6. 6WHAT IS A PERSONA? Yes. Left: http://uxmag.com/articles/personas-the- foundation-of-a-great-user-experience Right: http://www.ux-lady.com/diy-user-personas/
  7. 7. STORYTIME WHAT IS A PERSONA? 1. Strategy consulting for social network giant 2. Sci-fi video of personas in five years 3. Research and design for an online TV company 4. Product consulting for financial services startup
  8. 8. 8LET’S BUILD A PERSONA 1: RESEARCH YOUR PRODUCT & MISSION To make a web and/or mobile service to help people learn more about software design and development PERSONAS? You don’t know your target audience very well. Your company has completed a small survey that shows there’s a demand, but they don’t know what the product should focus on. SAMPLE QUESTIONS TO ASK What’s your name? How old are you? Married with kids? Pets? What did you study in college? Do you have any professional accreditations? What do you do at work? What do you do in your free time? Where do you find out about design and development right now? When does this happen? Are there other people who you do this with? When was the last time you learned something and felt great about it? When was the last time you got stuck? What’s the ideal vision for what you would do with knowledge of design and development? WE WILL BE HANDING OUT POST-IT NOTES SHORTLY…
  9. 9. 9LET’S BUILD A PERSONA 2: CREATE http://rosenfeldmedia.com/blogs/mental-models/the-lightening-quick-method/ DEMOGRAPHICS MOTIVATION TOOLS & SKILLS QUOTES HABITS RELATIONSHIPS ENVIRONMENT IDEAL SOLUTION PSEUDONYM
  10. 10. LET’S BUILD A PERSONA: SHOW & TELL 10
  11. 11. Q&A HOWWOULDYOUUSEPERSONASINYOURPROCESS? CRAFTING THE RIGHT PERSONAS
  12. 12. 12CRAFTING THE RIGHT PERSONAS http://strangeloscopic.blogspot.hk/2012/04/that-all-folks-pour-linstant.html Jason Li hongkonggong.com

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