Mkt 421 final exam

Marks: 81

MKT 421 FINAL EXAM

Question No: 1 (Marks: 1) - Please choose one
When using the Internet as a distribution channel, the e-vendor must be concerned with a
variety of issues. Which of the following would not among those issues?

Adaptation
Local contact
Promotion
All of the given options

Question No: 2 ( Marks: 1 ) - Please choose one
The unconscious use of the values, experiences, and knowledge of one's own culture
as a guide to decision making in a different culture is best described by which of the
following?

Self-reference criterion
Cultural insensitivity
Cultural elitism
Ethnography

The Mobilink Limited Company strives to develop standardized marketing mixes for its
products that will be generally applicable across national borders. The firm's philosophy
would be best described as:

Multi-domestic market orientation
Ethnocentric marketing orientation
Domestic market extension
Global marketing orientation

If a company is transferring its goods and services to its customer, this transaction is
based on:

Barter system
Exchange
Transformation
Relationship

Which of the following concepts takes an "inside-out" view of the firm?

Selling concept
Market offering
Marketing concept
Societal marketing concept

Which statement is a best description of pure marketing concept?

Product or services developed first and look for need later.
Look for need first and developed product or services later.
Set target market first then proceed further
Start your marketing procedure from customer feed back


A contract in which an individual receives financial reimbursement against losses from
the contractual company. Which one of the following is a best term for such contract?

Insurance
Risk management
Financial loss recovery
Banking contract

According to the view of Michael Porter, firm fist develop product for domestic market
later on lunch in international market. This view is consistent with which of the following
factors?

Factor conditions
Demand conditions
Related & supporting industries
Firm strategy, structure & rivalry

Historical data of a firm is sufficient to find which of the following information?

Trend in sales and profits
Trend in sales only
Trend in profits only
Either trend in sales or profits

Which one of the following products are NOT subject to price controls?

Pharmaceuticals
Foods
Gasoline
All subject to price controls

Indicate the concept given below that explains the human-made part of the human
environment .

Anthropology
Sociology
Personal relations
Culture

The focus of physical environment is on which of the following variables?

Shipping distance
National economics priority
Balance of payment
Focus on difference and similarity

Survey research, called the backbone of primary research, is the most widely used
method for primary data collection and is best suited for gathering which of the following
information?

Personal
Attitude
Descriptive
Exploratory

Which of the following is considered a smart way to recover cost of research and
development?

Foreign direct investment
Licensing
Sharing ideas
Franchising

Not a single firm is really the master in all the technologies in the world. Which of the
following tools a firm should adopt to overcome this weakness?

Cross licensing
Negotiation tool
Franchising
Idea sharing

Franchising in a business field is working on which of the following rule?

 Management-oriented
 Production-oriented
 Workforce-oriented
 Market-oriented


An organization that wants to emphasize high quality will offer customers more than ___
enforced by the courts.

 Performance levels
 Quality levels
 Implied warranties
 Quantity level


Mention the correct order in finding potential customer according to your marketing
expertise.

 Segmentation, dement measurement, targeting, positioning
 Dement measurement, segmentation, targeting, positioning
 Segmentation, targeting, positioning, dement measurement
 Dement measurement, targeting, segmentation, positioning
This step also involves identifying the potential buyers, demand measurement & forecasting,
market Segmentation, market targeting & market positioning.


A marketer require information for multipurpose, which one is NOT fall in such kind of
information?

 Competitor information
 Market potential
 Prescriptive information
 Imitation variable


Identify the system of account that record a nation s international financial transaction.

 Balance of trade
 Balance of payment
 Balance of import
 Balance of export


An international marketer needs information about its competitor. Identify the nature of
information required in this regard?

 On continuous basis
 On sudden basis
 Once required
 Once updated information
The Competition:
A firm needs information about its competition in international markets on a continuous basis to
make appropriate decisions.


Kind of information like channels of distribution: their shape, functions, evolution &
performance belongs to which broad category?

 Marketing mix information
 Product related information
 Competitor information
 Advertising information


All of the following are the forms of export subsidies EXCEPT:

 Tax breaks
 Products price support
 Cheaper resources
 Regulate foreign businesses
• Tax breaks
• Direct payments to producers
• Product price support
• Cheaper resources (i.e. land, utilities)
• Public services provided at lower cost


Hofstede s _____ dimension is the
degree to which people in a country prefer, structured over unstructured situations.
 Power distance
 Individualism
 Uncertainty avoidance
 Achievement
High uncertainty avoidance - structured organizational activities, more written rules, less risk taking by
managers, lower labor turnover, less ambitious employees (Germany, Japan & Spain)


Survey research, called the backbone of primary research, is the most widely used
method for primary data collection and is best suited for gathering which of the following
information?

 Personal
 Attitude
 Descriptive
 Exploratory
Exploratory research - is to gather preliminary information that will help define the problem and
suggest hypothesis


Identify the best way of sharing technology with other party through licensing?

 Updating technology
 Making independent
 Sharing once
 Sharing twice

uestion No: 38 ( Marks: 1 ) - Please choose one

Identify the concept in which marketers try to create distinct image or identity in the
minds of their target customers/consumers?

 Market targeting
 Market positioning
 Market segmentation
 Market repositioning


When customers/consumers may have too narrow image of any brand, is distinguish in
which of the following way?

 Under positioning
 Over positioning
 Confused positioning
 Doubtful positioning
– Under-positioning
• Buyers have only a vague idea of the brand


Shopping goods are part of which type of category?

 Consumer product
 Industrial product
 Individual product
 Augmented product
International product classification:
• Consumer products
– Convenience
– Shopping
– Specialty
– Unsought

Question # 1 of 20 ( Start time: 04:13:08 PM ) Total Marks: 1
Which of the following is the part of the marketing process?
Select correct option:
 Marketing strategy
Favorable trade polices
Market globalization drivers
Common marketing regulations

Which one of the following is an acronym of SWOT?
 Strategy, working, opinion, tactical
Strengths, weaknesses, opportunities, threats
Strategy, work, openness, toughness
Strategy, weakness, opinions, tactics

A cross-licensing agreement is a contract between two or more parties where each party
grants rights to their intellectual property to the other parties UNLIKE:
 Copyrights
Trademarks
Patents
Legal acts

Following are the forms of foreign direct investment EXECPT:
 Management expertise
Latest technologies
Capital
Labor

Which of the following theory holds that a nation should produce & export those goods
& services for which it is relatively more productive than other nations?
 Theory of absolute advantage
Theory of comparative advantage
International product life-cycle theory
None of the given options

A variety of information is needed for successfully operating in international market.
Which of the following information is required under the category of competitive
information?
 Corporate
Market share
Functional strategies
Ruling concerning taxes

Which of the following is NOT the part of the marketing process?
 Situation analysis
Marketing strategy
Marketing mix decisions
Marketing globalization drivers

A society's accepted basis for responding to external and internal events summarize in
 Social agenda
Culture
Reference groups
Cultivation possibility

Identify the concept in which customer will prefer those products which can satisfy the
customer needs, wants and demands.
 Societal Concept
Production Concept
Selling concept
Marketing Concept

Which of the following information is required under the category of marketing mix?
 Interest rate
Change product
Balance of payments

Which of the following information is required under the category of general conditions?
 Exchange rate
Consumer behavior
Balance of payment
Technological environments

A resulting form of business in which combined firm of business shares the management
to control integrated business is known as:
 Legal contract
Joint venture
Acquisition
Merger

A nonbonding agreement between parties to resolve disputes by asking a third party to
mediate differences is called:
 Arbitration
Litigation
Conciliation
Compromise

In order to be globally aware, which of the following factor/s is/are NOT acquired or
developed by marketer:
 Objectivity
Tolerance of cultural differences
Knowledge of cultures and history
Local awareness

Which term use as a synonym of bill of exchange?
 Sight draft
Arrival draft
Dollar draft
Date draft

Which one of the following products are NOT subject to price controls?
 Pharmaceuticals
Foods
Gasolines
All subject to price controls

The Theory of National Competitive Advantage was presented by which one of the
following scholars?
 Recardo
Adam Smith
Paul Krugman
Michael Porter

Which of the following trade theory explains that nations can increase their economic
well-being by specializing production of goods which they can produce efficiently?
 Theory of absolute advantage
Theory of comparative advantage
International product life-cycle theory

Which of the following best describe the international product life-cycle theory?
 Extension of comparative advantage theory
Explore the firm’s role in promoting exports and imports
Explain the movement from absolute advantage to comparative advantage

Which of the following is a marketing philosophy which summarized by the phrase "a
good product will sell itself"?
 The Selling concept
The Marketing concept
The Production concept
*The Production concept The Societal Marketing concept

Which of the following information is NOT required under the category of foreign
exchange info?
 Laws and regulations
Availability of finance
Dividends in host country
All of the given options

Which of the following information is required under the category of market potential?
 Functional strategies
Laws and regulations
Technological environment

Which of the following information is required under the category of foreign exchange
info?
 Dividends
Availability of human
None of the given option

If an Indian businessman invest in a China as foreign direct investment due to good
infrastructure, related industry, labor availability. Owing to which factor he is investing?
 Production costs
Logistics
Availability of natural resources
Access to key technologies

Identify the country that’s retail sale derived from franchising is one third?
 Romania
The USA
Europe
Asia

According to your best knowledge choose the most important and basic variable that
involves in strategic alliances.
 Written agreement
Partner
Profit
Loss

 Insurance
Risk management
Financial loss recovery
Banking contract

Identify a resulting form of business in which a firm A is controlling all business
activities and ending up the control of firm B to expand business?
 Legal contract
Joint venture
Acquisition
Merger

Which one of the following is the major and the most appropriate reason of strategic
alliance?
 To expand business efficiently
To increase partners
To just engage in global business
To expand sub offices

Which of the following is NOT one of the alternative concepts under which organizations
design and carry out their marketing strategies?
 Distribution concept
Marketing concept
Product concept
Production concept

The objectives of international marketing research are defined in which step?
 First step
Second step
Third step
Fourth step

Which of the following orientations holds that consumers will favor products that are
available and highly affordable?
 Product concept
Marketing concept
Production concept
Selling concept

The historical data of a firm helps the marketer decision in which direction?
 Clue for its future
Clue for its past
Clue for its present
Clue for its near past

The nature of multi-segments (more than one segment if he/she select) that a marketer
selects as a target market is:
 Homogeneous
Heterogeneous
Both homogeneous and heterogeneous
Either homogeneous or heterogeneous

information?
 Corporate
Market share
Functional strategies(doubted)

uestion # 20 of 20 ( Start time: 05:02:31 PM ) Total Marks: 1
Which one is the single factor that best indicates a person's social class?
 Occupation
Fashion
Money
Time

Mkt 630 International Marketing Quiz
6/6/2011

Indicate the concept given below that explains “the human-made part of the human
environment”.
 Sociology
 Personal relations
 Culture
 Anthropology

Which of the following information is required under the category of foreign exchange
info?
 Dividends
 Availability of human
 Ruling concerning taxes
 None of the given options

Identify the analysis that an international marketer uses to determine potential export
in international market.
 Two stage analysis
 Three stage analysis
 Four stage analysis
 Five stage analysis

Which of the following trade theory explains that nations can increase their economic
well-being by specializing production of goods which they can produce efficiently?
 Theory of absolute advantage
 Theory of comparative advantage
 International product life-cycle theory

A society's accepted basis for responding to external and internal events summarize in
 Social agenda
 Culture
 Reference groups
 Cultivation possibility

Which of the following theory holds that a nation should produce & export those goods
& services for which it is relatively more productive than other nations?
 Theory of absolute advantage
 Theory of comparative advantage
 International product life-cycle theory

What is the second step in the report preparation and presentation process?
 Data analysis
 Report preparation
 Interpretation and conclusions
 Oral presentation

Which of the following is NOT a deciding factor of international market evaluation?
 Political risks
 Local competition
 Non-trade barriers
 All of the given options

Identify which of the following group of countries centrally planned communist run
nations belong?
 First world
 Second world
 Third world
 Fourth world

Heavy investment is required to do business in a current market, owing to which of the
following factor?
 Shorting product life cycle
 Increasing licensing agreement
 Increasing risks in licensing
 Cross licensing

Which of the following represent major internationalization motives for a firm?
 Overproduction
 Non-tax benefits
 Information source

Which of the following holds that the organization’s task is to determine the needs,
wants, and interests of target markets and to deliver the desired satisfactions more
effectively and efficiently than competitors?
 The Product concept
 The Marketing concept
 The Production concept
 The Societal Marketing concept

Mercantilism philosophy explains about import and export balance. Which one of the
following is the consistent with this philosophy?
 Export more goods
 Import more goods
 Imports equal to exports
 Imports greater than export

The Theory of National Competitive Advantage was forwarded in which of the following
year?
 1960
 1970
 1980
 1990

Most cluster methods are heuristics, which are based on which of the following?
 Algorithms
 Statistical reasoning
 Statistical procedures
 Theories

Choose the nature of product life cycle of luxury product where cost is less important.
 Short product life cycle
 Long product life cycle
 Medium product life cycle
 Undefined product life cycle

Which of the following is the part of the marketing process?
 Marketing strategy
 Favorable trade polices
 Market globalization drivers
 Common marketing regulations

Which of the human wants are backed by buying power?
 Needs
 Wants
 Demands
 Exchange

Which of the following information is required under the category of market potential?
 Demand estimate
 Consumer behavior
 Review of products
 All of the given options

 Insurance
 Risk management
 Financial loss recovery
 Banking contract

All of the arguments are against the Mercantilism philosophy EXCEPT:
 Bullion reserves are in favor of nation
 Wealthy citizen pay tax more
 Many exporter loss subsidies
 Accumulation of gold is not real wealth

Which of the following mode of international business dispute resolution is nonbonding
agreement between parties to resolve disputes by asking a third party to reconcile
differences?
 Litigation
 Mediation
 Compromise
 Arbitration(doubted)

Which one of the following is an acronym of SWOT?
 Strategy, working, opinion, tactical
 Strengths, weaknesses, opportunities, threats
 Strategy, work, openness, toughness
 Strategy, weakness, opinions, tactics

Identify the exchange rate system in which exchange rates are allowed to move only
within limits.
 Fixed Exchange Rate System
 Flexible Exchange Rate System
 Managed Exchange Rate System
 Moderate Exchange Rate System

Which of the following best describes the reactive marketing?
 Simply selling
 After sales calls to get feedback
 Encourage customers to contact for queries
 Contact customers to seek input for future improvement in products

Which of the following treaties covered the way for effective a worldwide tariff
agreement?
 WTO
 GATT
 NAFTA
 NATO

 Interest rate
 Balance of payments
 Ruling concerning taxes
 Demand and profitability analysis

information?
 Corporate
 Market share
 Functional strategies
 All of the given options

 Laws
 Add products
 Functional strategies
 Expectations analysis

Identify which of the following group of countries centrally planned communist run
nations belong?
 First world
 Second world
 Third world
 Fourth world

According to the theory of absolute advantage, a country can have certain advantages
over other countries, which of the following is the acquired advantage?
 Climate conditions
 Natural resources
 Cheap labor-force
 None of the given options

Which of the following is a disadvantage of pre-designed measurement questions?
 Customized
 Enhanced validity
 Reduced project costs
 Availability

Which of the human wants are backed by buying power?
 Needs
 Wants
 Demands
 Exchange

Which form of international commercial payment that involves one or more banks?
 Bill of exchange
 Letter of credit
 Sight draft
 Date draft

Which of the following aspect allows trade of products & services between countries
regarding country similarity theory?
 Same culture
 Similar infrastructure
 Same per-capita income
 All of the given options

What is the second step in the report preparation and presentation process?
 Data analysis
 Report preparation
 Interpretation and conclusions
 Oral presentation(doubted)

The groups of countries that need time & technology rather than massive foreign aid to
build modern developed economics belong to which one of the following world?
 First world
 Second world
 Third world
 Fourth world

If a nation uses tariffs, quotas, and non-tariff barriers to restrict trade so that domestic
industries can flourish, it may be differentiate as:
 Embargoes
 Boycotts
 Protectionism
 Predatory pricing

The focus of physical environment is on which of the following variables?
 Shipping distance (doubted)
 National economics priority
 Balance of payment
 Focus on differences and similarity

The need to compete for international market was made inevitable by the economic
system employed by most nations is based upon:
 Socialism
 Mass production
 Communism
 Barter

Mkt 421 final exam

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