Home Stars Media Sales Kit

HomeStars Media Guide June 2009 1

Homestars Summary Outstanding lead in Canadian Home Renovation websites Trusted source for homeowner information on home improvement specialists Awards companies that focus on solid customer service Key Metrics 160,000 unique visits per month 800,000 page views per month 29,000 valuable customer reviews National Reach and Scope Engaged Users HomeStars.com 21 St. Clair Ave E. #402 Toronto, ON, M4T 1L9 416-488-0312 2

Listing Beneﬁts Premium Company Page • Brandable with Logo • Enhanced information • Unlimited Pictures • No 3rd party advertising • Basic listings have competitor banner ads • Enhanced SEO • 5x more page visits than basic listings Marketing Toolkit • Custom URL • http://maralon.homestars.com • Proﬁle Management • Customer Reminders • Reply to Reviews • Marketing Materials • Trackable Site Stats • Review Reminders for Clients HomeStars.com 21 St. Clair Ave E. #402 Toronto, ON, M4T 1L9 416-488-0312 3

HomeStars Trafﬁc - by Location April-June 2009 2% 1% 2% 3% 19% 19% 78% 9% 59% 7% Canada US GTA AB BC Other ON PQ MAR SK HomeStars.com 21 St. Clair Ave E. #402 Source: Google Analytics Toronto, ON, M4T 1L9 416-488-0312 4

HomeStars Page Visitors by Category Basements/Waterprooﬁng April-May 2009 3% Kitchens/Bathrooms Windows & Doors 8% Electricians Rooﬁng 7% 3% 12% Furniture 5% Painting/Wallpaper 2% Flooring 6% Other General Contracting 18% 9% HVAC Moving 8% 3% Interior Design HomeStars.com Landscaping/Paving/Decks 2% Source: Google Analytics 21 St. Clair Ave E. #402 Toronto, ON, M4T 1L9 416-488-0312 15% 5

Site Rankings HomeStars.com is the Leading Home Improvement Website in Canada HomeStars.com 21 St. Clair Ave E. #402 Toronto, ON, M4T 1L9 416-488-0312 6

More Categories = More Visibility Average Visitors Premium Company by # of Categories February 09 900 675 Listing Visits 450 225 0 1 4 7 9 # of Categories Purchased Listing your company in more categories HomeStars.com 21 St. Clair Ave E. #402 Toronto, ON, M4T 1L9 416-488-0312 gets you more visibility 7

HomeStars Media Reach Compares with the Majors At a Fraction of the Price! 500000 441000 375000 Monthly Readers 314178 250000 190197 175000 125000 0 Toronto Star Globe and Mail National Post HomeStars GTA Monthly Unique Readership HomeStars.com 21 St. Clair Ave E. #402 Toronto, ON, M4T 1L9 416-488-0312 8

HomeStars Provides the Best Value! Why pay more for other listings sites? HomeStars.com 21 St. Clair Ave E. #402 Toronto, ON, M4T 1L9 416-488-0312 * Estimates based on HomeStars’ comparative pricing analysis 9

Answers on Reviews • All reviews moderated before posting • Must reﬂect a transaction between reviewer and company • Multiple cross-checking methodologies to ﬁnd ‘fraud’ • No libel, bad language, etc. • Companies can request investigation - Solid process in place to validate reviews HomeStars.com 21 St. Clair Ave E. #402 Toronto, ON, M4T 1L9 416-488-0312 10

HomeStars Premium Listing Pricing $100 per month for one category $70 per month each for two categories $60 per month each for three categories $50 per month each for four plus categories *Discounts Available for upfront payment HomeStars.com *Inquire further about multiple locations 21 St. Clair Ave E. #402 Toronto, ON, M4T 1L9 416-488-0312 11

Testimonials for HomeStars A Strong Source of Leads for A Trusted Source of Businesses Honest Reviews from Homeowners “Great Web Site My business has found a new home for the right clients to ﬁnd us. Since joining “What a fantastic idea. Found out HomeStars, there has been a large about your site at the Interior Design increase in general inquiries and sales. Show in Toronto. Really appreciate that We are now increasing our exposure someone has provided this kind of on HomeStars due to the great resource to those of us with lots of renos results. A cost effective marketing to do. Thanks.” plan for any small business.” – R. Sinclair – J Roberts & Associates HomeStars.com 21 St. Clair Ave E. #402 Toronto, ON, M4T 1L9 416-488-0312 12

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