Purrsuit recap2

Purrsuit

Event Pages
Panthers Purrsuit

Panthers.com

Event Registration System

Panthers Purrsuit Facebook Page

YouTube – Panthers Purrsuit

@PanthrsPurrsuit Twitter

Pre-purrsuit blogs
Panthers Purrsuit

Charlotte Chamber Video – “WHAT IS THE PANTHERS PURRSUIT?”

Media Emerging Blogs

Cat Crave Blog

NFL.com

Jason Peck’s Sports Marketing Blog

Sports Networker Blog

Media coverage
Panthers Purrsuit

WCCB Fox Coverage – Day Of Event

Article on Front Page of Charlotte Observer – Labor Day

WCNC Press Release Pick-up

http://www.wcnc.com/on-tv/Fans-face-off-for-Panthers-Purrsuit-105426693.html
video
WCNC Today Show Coverage

Not Approved, Unofficial Fan Site Created By A Participant

Participant engagement
Panthers Purrsuit

CLT Buzz – “The Decision”

Interaction

Sport Clips Facebook

Uniform Creation

Jon Beason Promo Video

Everette Brown Promo Video

PURRSUIT IN ACTION – YoutubeClips

Recap blogs
Panthers Purrsuit

Allen Tate Recap Blog

Social Sweat Blog

Goodwill Recap

Sports Media Challenge

Studiobanks Recap

results
Panthers Purrsuit

Trends -Saturday 10/23/10 10pm

TrendsCharlotte: Sport Clips Haircuts, @sportclips is now trending in #Charlotte
TrendsCharlotte: Allen Tate, @allentate is now trending in #Charlotte
TrendsCharlotte: Duke Energy Storm, @dukeenergystorm is now trending in #Charlotte
TrendsCharlotte: AAA Carolinas, @aaacarolinas is now trending in #Charlotte
TrendsCharlotte: Duke Energy News, @dukeenergynews is now trending in #Charlotte
TrendsCharlotte: GoodwillSP, @goodwillsp is now trending in #Charlotte
Results from Trends Charlotte
http://trendsmap.com/us/charlotte

Statistics
64: Contestants from 32 Teams
1,200: Tweets about sponsors day of the event
174,000: Total Twitter reach of contestants
908: Average number of Twitter followers for contestants
2.1 million: Estimated total Twitter impressions
1,000: Facebook photos posted to sponsors Walls
Purrsuit sponsors made up 60% of the Twitter "Trending Topics" list in Charlotte on 10/23
Nine Purrsuit sponsors or participants made the local Twitter trending list on Saturday
#Purrsuit was the top trending picture topic on Twitter on Saturday 10/23
551: Average number of Facebook friends of participants
25,000: Total Facebook reach of contestants
1,275: Total YouTube channel views

http://www.thebusinessofsports.com	130
http://static.slidesharecdn.com	1
http://webcache.googleusercontent.com	1

Purrsuit recap2

by Mike Mahoney on Nov 09, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 132

Statistics

Purrsuit recap2 — Presentation Transcript