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4 Steps to Create Contagious Content on Social Media
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4 Steps to Create Contagious Content on Social Media

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Frustrated over having fans but no conversations, engagement, and action from your customer base? Agonizing over the decision to spend all those prizes and money acquiring fans but can't get them to ...

Frustrated over having fans but no conversations, engagement, and action from your customer base? Agonizing over the decision to spend all those prizes and money acquiring fans but can't get them to interact once the sweepstake is over?

Discover how 3M Singapore, Qatar Airways, Bugis+, and even local brands skyrocket their social media marketing with purposeful, contagious content. Social Metric, co-founder, Marcus Ho will reveal the curtains behind their consistently share-worthy curation methodology.

Because of their focus on measurable social media marketing, they were featured on WSJ, Bloomberg, CNA, and Singapore Marketer in the short span of 2.5 years. As market sophistication changed, it is a pivotal time to share with everyone the new mode of content curation.

In this 3.5 hours hands-on exclusive workshop, You will:
1. Get a breakthrough in number of shares in your content
2. Get sudden influx of fans and followers coming to your social equities for FREE
3. Discover the real frustrations and aspirations of your target audience which they would NEVER admit to you
4. Learn specific tactics to spike the volume of conversations on social equities
5. Copy subtle techniques to convert fans to actual customers

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4 Steps to Create Contagious Content on Social Media Presentation Transcript

  • 1. Title 4 Steps to Create Contagious Content on Social Media Marcus Ho Director (Operations)
  • 2. What You Will Be Learning… • Get a breakthrough in number of sharesin your content • Sudden influx of fans and followers coming to your social equities for FREE • Discover the real frustrations and aspirationsof your target audience which they would NEVER admit to you • Specific tactics to spike the volume of conversations on social equities • Subtle techniques to convert fans to actual customers • And a lot more…
  • 3. Who will benefit from this? • Business owners, entrepreneurs, sales & marketing professionals, managers who are looking to improve results • If you're frustrated of slow or no results from your social equities. Or hit a plateau. Don't know how to achieve a breakthrough. • If you've just started with social media and don't have a clear step-by-step blueprint for creating tangible results. Or you want to avoid all the pitfalls and wasting time and money on trial & errors...and still not get the results • If you're doing well but want more; the next level of success on social media
  • 4. Is Social Media “Dead”? Truth: Social media is here to stay. But the game has CHANGED
  • 5. What works now? This NO LONGER WORKS anymore!
  • 6. Trend Drivers Pinterest 9GAG Instagram 8FACT Mobile Retro
  • 7. 3 “Yesterday home-runs will not win today's games” Babe Ruth The Game Changer… As the way users consume content has changed, similarly, the way we produce content has to ADAPT
  • 8. Let’s RIDE on these trends Trend Drivers
  • 9. The RIDE Formula
  • 10. Examples…
  • 11. Examples…
  • 12. Examples…
  • 13. The RIDE Formula
  • 14. How to RESEARCH
  • 15. Research Advise Warn Amuse Inspire Create content based on one of these 10 types of topics Amaze
  • 16. Unite Trending News Engaging Give Greeting Research Create content based on one of these 10 types of topics
  • 17. 10 Types of Content • ADVISE: Tips, especially about problems that everyone encounters; for example, how to get a job or how to beat the flu
  • 18. 10 Types of Content • ADVISE: Tips, especially about problems that everyone encounters; for example, how to get a job or how to beat the flu • WARN: Warnings about dangers that could affect anyone
  • 19. 10 Types of Content • ADVISE: Tips, especially about problems that everyone encounters; for example, how to get a job or how to beat the flu • WARN: Warnings about dangers that could affect anyone • AMUSE: Funny pictures and quotes, as long as they’re not offensive to any group- sometimes the humor isn’t quite as strong or edgy- it has to appeal to a general audience
  • 20. 10 Types of Content • INSPIRE: Generic inspirational content that inspires people
  • 21. • INSPIRE: Generic inspirational content that inspires people • AMAZE: Amazing pictures or facts that are not commonly known or seen before 10 Types of Content
  • 22. 10 Types of Content • INSPIRE: Generic inspirational content that inspires people • AMAZE: Amazing pictures or facts that are not commonly known or seen before • UNITE: A post that acts as a flag to carry and a way for your audience to brag about a particular identity or passion they have
  • 23. 10 Types of Content • INSPIRE: Generic inspirational content that inspires people • AMAZE: Amazing pictures or facts that are not commonly known or seen before • UNITE: A post that acts as a flag to carry and a way for your audience to brag about a particular identity or passion they have • TRENDING NEWS: A post about any recent news item that is relevant to the brand or to the audience
  • 24. 10 Types of Content • ENGAGING: A post that solicits a response from the audience for purposes of initiating a discussion
  • 25. 10 Types of Content • ENGAGING: A post that solicits a response from the audience for purposes of initiating a discussion • GIVE: Offers, discounts, deals or contests that everyone can benefit from, not just one sub-group of your friends
  • 26. 10 Types of Content • ENGAGING: A post that solicits a response from the audience for purposes of initiating a discussion • GIVE: Offers, discounts, deals or contests that everyone can benefit from, not just one sub-group of your friends • GREETINGS: A post that greets people for an occasion or day (e.g. “Happy Mother’s Day!” or “Have a great weekend!”).
  • 27. The RIDE Formula
  • 28. Indicating the post
  • 29. Indicating Text Visual Q: Are you going to produce a text or visual based content?
  • 30. The RIDE Formula
  • 31. How to DESIGN the content
  • 32. Design Templates Visual Bullet Points Design your visual content based on one of these templates Memes Comparisons Step-by-step Captions
  • 33. Design Templates Design your visual content based on one of these templates Animals Visual Effects Dissecting
  • 34. • Visual Bullet Points: Visualizing each part or concept with a photo or image Design Templates
  • 35. • Memes: Funny caption based on a photo. Ideas from websites like memecreator.org Design Templates • Visual Bullet Points: Visualizing each part or concept with a photo or image
  • 36. • Memes: Funny caption based on a photo • Comparisons: Comparing two opposing attributes in the market Design Templates • Visual Bullet Points: Visualizing each part or concept with a photo or image
  • 37. • Memes: Funny caption based on a photo • Comparisons: Comparing two opposing attributes in the market Design Templates • Visual Bullet Points: Visualizing each part or concept with a photo or image
  • 38. • Memes: Funny caption based on a photo • Comparisons: Comparing two opposing attributes in the market • Step-by-Step: Visualizing each step to getting what your audiences want Design Templates • Visual Bullet Points: Visualizing each part or concept with a photo or image
  • 39. • Memes: Funny caption based on a photo • Comparisons: Comparing two opposing attributes in the market • Step-by-Step: Visualizing each step to getting what your audiences want • Captions: Inserting an informational caption to the photo Design Templates • Visual Bullet Points: Visualizing each part or concept with a photo or image
  • 40. • Animals: Inserting captions on amusing animal photos Design Templates
  • 41. • Animals: Inserting captions on amusing animal photos Design Templates • Visual Effects: Using processes/software to edit the visual
  • 42. • Animals: Inserting captions on amusing animal photos Design Templates • Visual Effects: Using processes/software to edit the visual • Dissecting: Breaking down a photo
  • 43. The RIDE Formula
  • 44. Embedding the content with social copywriting
  • 45. Embed with Social Copywriting
  • 46. Embed with Social Copywriting
  • 47. Embed with Social Copywriting
  • 48. Embed with Social Copywriting
  • 49. Embed with Social Copywriting
  • 50. Embed with Social Copywriting
  • 51. Embed with Social Copywriting
  • 52. The RIDE Formula
  • 53. Thank You! Marcus Ho E: Marcus.Ho@socialmetric.com D: 6315 4384 EXT 702 W:www.socialmetric.com Want to find out how the RIDE Formula can work for you? Email us Now!