3 Free Ways to Measure Brand Awareness on Facebook

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3 Free Ways to Measure Brand Awareness on Facebook

  1. 1. 3 Free Ways To Measure Your Brand Awareness on Facebook Facebook Marketing Internet Success Hub Pte. Ltd. | 1 Kaki Bukit Road 1, #02-47 Enterprise 1, Singapore 415934 | info@internet-success-hub.com
  2. 2. Why Internet Success Hub (ISH)? Internet Success Hub Pte. Ltd. | 1 Kaki Bukit Road 1, #02-47 Enterprise 1, Singapore 415934 | info@internet-success-hub.com
  3. 3. Our Valued Clients Internet Success Hub Pte. Ltd. | 1 Kaki Bukit Road 1, #02-47 Enterprise 1, Singapore 415934 | info@internet-success-hub.com
  4. 4. What is Brand Awareness ?
  5. 5. Brand awareness refers to customers' ability to recall and recognize the brand under different conditions and link to the brand name, logo, jingles and so on to certain associations in memory* *Source: Wikipedia
  6. 6. When was the last time you met someone at a party who has really left a lasting distinctive impression in you?
  7. 7. What was this awesome person like? Common interests and background? 2-way conversation? Met at more than one location? Did stuff together…?
  8. 8. Your brand NEEDS to be that AWESOME PERSON on Facebook!
  9. 9. After all, social media is all about meaningful conversations
  10. 10. 1 st Way to Measure Brand Awareness More fans = More people exposed to your Brand
  11. 12. 2 nd Way to Measure Brand Awareness Number of Impressions = How many people have seen your content
  12. 13. FACT: The more your consumers see your brand, the more likely they are going to buy from you
  13. 14. 3 rd Way to Measure Brand Awareness Engagement % Feedback = How many fans are responding to your content
  14. 15. You don’t want your audiences to just see you, you want to have a 2-way meaningful conversation so your brand can be that awesome person on Facebook
  15. 16. Questions & Comments? THANK YOU VERY MUCH www.internet-success-hub.com www.social-mediahub.com @homarcus fb.com/marcuskaho http://linkd.in/homarcus [email_address] (FREE VIDEO) Quickstart Guide to Social Media for Businesses: http://bit.ly/smh-quickstart

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