Brand awareness refers to customers' ability to recall and recognize the brand under different conditions and link to the brand name, logo, jingles and so on to certain associations in memory* *Source: Wikipedia
When was the last time you met someone at a party who has really left a lasting distinctive impression in you?
What was this awesome person like? Common interests and background? 2-way conversation? Met at more than one location? Did stuff together…?
Your brand NEEDS to be that AWESOME PERSON on Facebook!
After all, social media is all about meaningful conversations
1 st Way to Measure Brand Awareness More fans = More people exposed to your Brand
2 nd Way to Measure Brand Awareness Number of Impressions = How many people have seen your content
FACT: The more your consumers see your brand, the more likely they are going to buy from you
3 rd Way to Measure Brand Awareness Engagement % Feedback = How many fans are responding to your content
You don’t want your audiences to just see you, you want to have a 2-way meaningful conversation so your brand can be that awesome person on Facebook
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