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Visual Argumentation
 

Visual Argumentation

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    Visual Argumentation Visual Argumentation Presentation Transcript

    • visual argumentation … or visual rhetoric
    • defined
      • “ Visual argumentation” designates the act of presenting a premise, prompting a method of reasoning and making a claim, all achieved primarily through visual communication.
    • aspects
      • Any account of visual argumentation “must identify how we can
      • identify the internal elements of a visual image,
      • understand the contexts in which images are interpreted,
      • establish the consistency of an interpretation of the visual, and
      • chart changes in visual perspectives over time.”
      • “ Toward a Theory of Visual Argumentation,” David Birdsell and Leo Groarke, Argumentation and Advocacy, Summer 1996.
    • integrative approach
      • at the levels of:
      • pedagogy
      • curriculum
      • assessment
      • faculty and staff development
    •  
    • rhetoric
      • logos
      • pathos
      • ethos
    • example: logos in An Inconvenient Truth
    • example: pathos in An Inconvenient Truth
    • semiotics
      • Ferdinand de Saussure
      • sign
      • signifier
      • signified
      • Charles Peirce meaning is determined by reader/viewer in local context…
    • cinesemiotics
      • shot
      • scene
      • sequence
      • identification
      • interpellation and suturing
    • cultural studies
      • Stuart Hall
      • encoding/decoding
      • Marita Sturken and Lisa Cartwright
      • Practices of Looking: An Introduction to Visual Culture - race, class and gender in visual culture
    • media studies
      • immersive arguments
      • experiential arguments
      • the role of play and projective stance
      • James Gee
      • John Seely Brown and Doug Thomas
    • information visualization
      • Edward Tufte
      • “ working at the intersection of word, image, number and art.”
      • writing, typography, managing data sets, statistical analysis, line, layout and color…
      • “ escaping flatland”
    • visual tropes
      • metaphor
      • metonymy
      • juxtaposition
      • recontextualization
    • resources
      • Roland Barthes, “The Rhetoric of the Image”
      • Gunther Kress + Theo Van Leeuwen, Multimodal Discourse
      • Gunther Kress + Theo Van Leeuwen, Reading Images
      • Mary E. Hocks “Understanding Visual Rhetoric in Digital Writing Environments”
      • W.J.T. Mitchell, Picture Theory
      • Edward Tufte, Envisioning Information
      • Anne Wysocki, Compose, Design, Advocate
      • Viz: http://viz.cwrl.utexas.edu
    •