visual argumentation … or visual rhetoric

defined “ Visual argumentation” designates the act of presenting a premise, prompting a method of reasoning and making a claim, all achieved primarily through visual communication.

“ Visual argumentation” designates the act of presenting a premise, prompting a method of reasoning and making a claim, all achieved primarily through visual communication.

aspects Any account of visual argumentation “must identify how we can identify the internal elements of a visual image, understand the contexts in which images are interpreted, establish the consistency of an interpretation of the visual, and chart changes in visual perspectives over time.” “ Toward a Theory of Visual Argumentation,” David Birdsell and Leo Groarke, Argumentation and Advocacy, Summer 1996.

Any account of visual argumentation “must identify how we can

identify the internal elements of a visual image,

understand the contexts in which images are interpreted,

establish the consistency of an interpretation of the visual, and

chart changes in visual perspectives over time.”

“ Toward a Theory of Visual Argumentation,” David Birdsell and Leo Groarke, Argumentation and Advocacy, Summer 1996.

integrative approach at the levels of: pedagogy curriculum assessment faculty and staff development

at the levels of:

pedagogy

curriculum

assessment

faculty and staff development

rhetoric logos pathos ethos

logos

pathos

ethos

example: logos in An Inconvenient Truth

example: pathos in An Inconvenient Truth

semiotics Ferdinand de Saussure sign signifier signified Charles Peirce meaning is determined by reader/viewer in local context…

Ferdinand de Saussure

sign

signifier

signified

Charles Peirce meaning is determined by reader/viewer in local context…

cinesemiotics shot scene sequence identification interpellation and suturing

shot

scene

sequence

identification

interpellation and suturing

cultural studies Stuart Hall encoding/decoding Marita Sturken and Lisa Cartwright Practices of Looking: An Introduction to Visual Culture - race, class and gender in visual culture

Stuart Hall

encoding/decoding

Marita Sturken and Lisa Cartwright

Practices of Looking: An Introduction to Visual Culture - race, class and gender in visual culture

media studies immersive arguments experiential arguments the role of play and projective stance James Gee John Seely Brown and Doug Thomas

immersive arguments

experiential arguments

the role of play and projective stance

James Gee

John Seely Brown and Doug Thomas

information visualization Edward Tufte “ working at the intersection of word, image, number and art.” writing, typography, managing data sets, statistical analysis, line, layout and color… “ escaping flatland”

Edward Tufte

“ working at the intersection of word, image, number and art.”

writing, typography, managing data sets, statistical analysis, line, layout and color…

“ escaping flatland”

visual tropes metaphor metonymy juxtaposition recontextualization

metaphor

metonymy

juxtaposition

recontextualization

resources Roland Barthes, “The Rhetoric of the Image” Gunther Kress + Theo Van Leeuwen, Multimodal Discourse Gunther Kress + Theo Van Leeuwen, Reading Images Mary E. Hocks “Understanding Visual Rhetoric in Digital Writing Environments” W.J.T. Mitchell, Picture Theory Edward Tufte, Envisioning Information Anne Wysocki, Compose, Design, Advocate Viz: http://viz.cwrl.utexas.edu

Roland Barthes, “The Rhetoric of the Image”

Gunther Kress + Theo Van Leeuwen, Multimodal Discourse

Gunther Kress + Theo Van Leeuwen, Reading Images

Mary E. Hocks “Understanding Visual Rhetoric in Digital Writing Environments”

W.J.T. Mitchell, Picture Theory

Edward Tufte, Envisioning Information

Anne Wysocki, Compose, Design, Advocate

Viz: http://viz.cwrl.utexas.edu