Core Mm

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Core Mm

  1. 1. Integrating Models of Undergraduate Education: The University of Southern California’s Multimedia in the Core Program Holly Willis, Associate Director
  2. 2. How do you introduce multimedia literacy in a university-wide program, both practically – in terms of building labs, instituting classes and hiring people to teach those classes – and theoretically, in terms of rethinking the parameters of traditional literacy?
  3. 3. How do you introduce multimedia literacy in a university-wide program, both practically – in terms of building labs, instituting classes and hiring people to teach those classes – and theoretically, in terms of rethinking the parameters of traditional literacy? A paradigm shift…
  4. 4. Institute for Multimedia Literacy School of Cinema-Television
  5. 5. Background of the Institute for Multimedia Literacy
  6. 6. Background of the Institute for Multimedia Literacy • founded in 1998
  7. 7. • three driving questions:
  8. 8. • three driving questions: – how should we reinterpret literacy in light of new forms of media?
  9. 9. • three driving questions: – how should we reinterpret literacy in light of new forms of media? – how should this pedagogy be incorporated into the university?
  10. 10. • three driving questions: – how should we reinterpret literacy in light of new forms of media? – how should this pedagogy be incorporated into the university? –  and how might the IML participate in a broader paradigm shift required to transform literacy in a digital age?
  11. 11. • Atlantic Philanthropies Five-Year Grant
  12. 12. • Atlantic Philanthropies Five-Year Grant – Initial College courses
  13. 13. African-American Popular Culture Students made sonic arguments
  14. 14. The Baths of Caracalla This project offers a 3-D reconstruction of an ancient Roman ruin and was created by student Linda Ann Nolan for Religion 494, Near Eastern and Mediterranean Archeology, taught by Lynn Swartz Dodd.
  15. 15. Obasan and History For a class titled Asian American Literature, taught by Professor Viet Nguyen, one student chronicled the internment and relocation of Japanese citizens in Canada during World War II.
  16. 16. This project creates a context for understanding Sylvia Plath’s novel, The Bell Jar.
  17. 17. In George Sanchez’s History class, students taped oral histories to create a database history of the 1960s.
  18. 19. Multimedia documentary essay on Patrice Lumumba Ford
  19. 20. Students created an interactive quiz based on the theories of nine thinkers, including Sigmund Freud, Karl Marx and Emile Durkheim.
  20. 21. Student-created wiki for Re-Viewing Religion in Asian America.
  21. 22. Our mantra: integration
  22. 23. Our mantra: integration – at the level of the professor in his/her research;
  23. 24. Our mantra: integration – at the level of the professor in his/her research; –  in the lab, with the teaching assistants;
  24. 25. Our mantra: integration – at the level of the professor in his/her research; –  in the lab, with the teaching assistants; – and in the integration of course material and assignments
  25. 26. Genres of Multimedia Production – Argumentative –  Documentary: further broken down into Bill Nichols’ categories of expository; observational; interactive; and reflexive forms –  Essayistic: allows us to recognize non-traditional scholarly practice such as oral histories –  Games or interactive forms
  26. 27. • Atlantic Philanthropies Five-Year Grant – Initial College courses – Rossier Masters of Arts in Teaching Program
  27. 28. MAT Program emphases: 1) Multimedia Analysis and Production: Reading and writing with multimedia. 2) Multimedia Pedagogy: Students developed a range of skills for mobilizing multimedia in teaching. 3) Classroom Research and Assessment of Students: Students learned strategies for using multimedia for data collection. 4) Professional Development and Communication: Students learned techniques for using multimedia to communicate with diverse constituents, including parents, children, colleagues and potential employers.
  28. 29. • Atlantic Philanthropies Five-Year Grant – Initial College courses – Rossier Masters of Arts in Teaching Program – Honors in Multimedia Scholarship
  29. 30. http://iml.usc.edu/honors/
  30. 33. <ul><ul><ul><li>IML 104: The Languages of New Media </li></ul></ul></ul><ul><ul><ul><ul><li>LIFE IN THE NETWORK </li></ul></ul></ul></ul><ul><li>For decades, writers and filmmakers have imagined life </li></ul><ul><li>in the network, whether it’s the inside of the computer featured in Tron, the metaverse in Neal Stephenson’s Snow Crash, the paraspaces described by Samuel Delaney, or the matrix visited by Neo, Trinity and the other characters in the Matrix trilogy. What was science fiction even a few years ago is much closer to reality now as we spend more and more time in the virtual worlds of Halo2 or World of Warcraft , the user-built environments of Second Life, or even in the vast social networks of Facebook and MySpace. </li></ul><ul><li>IML 104: Life in the Network will focus on shifting notions of identity, the body, community and politics as they are transformed within virtual environments. What are the rules of interaction in these spaces? How do ethics shift as avatars interact with avatars? What are artists, activists and educators doing within these environments? And what kinds of social and ideological codes are transformed or left behind as we move into the virtual realm? </li></ul>
  31. 34. • Atlantic Philanthropies Five-Year Grant – Initial College courses – Rossier Masters of Arts in Teaching Program – Honors in Multimedia Scholarship – Vectors
  32. 37. • Atlantic Philanthropies Five-Year Grant – Initial College courses – Rossier Masters of Arts in Teaching Program – Honors in Multimedia Scholarship – Vectors – Conferences
  33. 38. Scholarship in the Digital Age, 2004 Transforming Teaching, 2005 Symposium on Multimedia Across the Curriculum, 2006
  34. 39. www.usc.edu/CoreMultimedia
  35. 40. Multimedia in the Core Faculty Workshop -the use of social software in the classroom -integrating course content with lab exercises and media assignments -integrating faculty research and teaching -strategies for evaluation, critique and grading of student work -designing collaborative and group assignments -overview of the production process -strategies for selecting multimedia tools and technologies -incorporating multimedia into lectures
  36. 43. From the New Media Consortium: Multimedia literacy is the set of abilities and skills where aural, visual and digital literacy overlap. It involves: – the ability to understand the power of images and sounds, – to recognize and use that power, – to manipulate and transform digital media, – to distribute that media pervasively, –  and to easily adapt to new forms.
  37. 48. Linguistics 295g The Ancient Near East: Culture, Archaeology, Texts Professor Zuckerman T Th, 11:00-12:20
  38. 49. Earth Sciences 240Lg | Earthquakes Professor Dolan | T Th, 12:30-1:50
  39. 50. PHIL 225g Love and its Representations in Literature, Philosophy and Film Professor McCann | T Th, 3:30- 4:50
  40. 51. http://cmm.usc.edu/
  41. 52. SPRING 2007 Early American Indian History Peter Mancall Russian Thought and Civilization Boris Wolfson The Changing Pacific: Culture, History and Politics in the New South Seas Nancy Lutkehaus Earthquakes Charles Sammis
  42. 54. Main challenges:
  43. 55. Main challenges: – the workload for all involved
  44. 56. Main challenges: – the workload for all involved – scalability and training
  45. 57. Main challenges: – the workload for all involved – scalability and training – recruitment
  46. 58. Main challenges: – the workload for all involved – scalability and training – recruitment – the paradigm shift
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