103 week 7
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103 week 7






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  • To start, I want to say that it's important to know that SCA is composed of six distinct divisions and one major program, as well as numerous initiatives and research labs. We have four different locations - our main SCA location on campus; the Zemeckis Center, which is being converted into our World Building Media Lab; and in Marina del Rey, we have a facility named the Institute for Creative Technologies, as well as the Entertainment Center. The orientation toward research within each of these entities varies pretty dramatically.
  • Here is a list of some of the labs and groups -
  • While we have recognized the significance of undergraduate research, we have at the same time faced an interesting obstacle: One of the challenges for art and design programs within research universities is that they are often expected to conform to notions of research based on scientific inquiry. However, what we do is design research that's practice-based.The paradigm, the cultural values, and the methodology for practice-based design research are all very different from those of scientific inquiry
  • Here's a breakdown of some of the ways in which these research cultures differ. Science studies the natural world; humanities studies human experience; and design studies the artificial world, the world that we make.The methods also differ: science works from controlled experiments; humanities conducts a form of interpretation that works through analogy, metaphor and evaluation; and the cultural values associated with each differ: science celebrates objectivity and rationality; the humanities is dedicated to subjectivity and imagination; and design is interested in solving problems, in practicality, in ingenuity.

103 week 7 103 week 7 Presentation Transcript

  • digital design studio II Week 7 IML 103 Monday, February 24, 2014
  • SCA Divisions ---------------------------------------------------------------- Production ---------------------------- Writing --------------------------------------------- Animation and Digital Arts ----- Critical Studies ------------------------
  • SCA Labs +++++++++++++++++++++++++ +++Change Making Media Lab++++ +++++++Game Innovation Lab++++ Alliance for Networking Visual Culture +++++++Labyrinth Project+++++++ Mobile and Environmental Media Lab ++++++Mixed Reality Lab++++++++ ++Institute for Creative Technologies+ +Entertainment Technology Center++
  • arts-based research design research
  • { Research Cultures } Phenomenon of Study Science: The natural world Humanities: Human experience Design: The artificial world Appropriate Methods Science: Controlled experiment, classification, analysis Humanities: Analogy, metaphor, evaluation Design: Modeling, pattern-formation, synthesis Cultural Values Science: Objectivity, rationality, neutrality Humanities: Subjectivity, imagination, commitment Design: Practicality, ingenuity, empathy
  • { Scientific Research } Research Question Study Explicit Knowledge Tested and Generalized
  • { Design Research } Frame the problem Respond to hunch Determine goals Hypothesize Plan Watch Listen Discover Analyze Map Act Observe Evaluate Intervene Experiment Prototype Interview Pilot Critique Reflect Prove Evidence Impact
  • World Building methodology 1) 2) 3) 4) 5) “What if?” question: conjectural + expansive Establish the logic points Create richly detailed domains Respect the landing points Create the world
  • Rilao 1) What if? Question: What if Los Angeles and Rio de Janeiro merged? 2) What are the logic points? 3) What are the domains?
  • Domains Linguistics/language Industry Architecture Entertainment/culture Law/legal system Class structure Political structure Economic structure Crime cultures Social norms Geography/location Transportation Ecologies Populations
  • critical practice Evaluation: is this successful or not? Description: how does this transmit meaning? Interpretation: what does this text mean