0
@drelevance | relevance.com @haleighvic
Holly Hammond » Who is this girl?
» Indianapolis born & raised
» Marian University...
@drelevance | relevance.com
@haleighvic
Tweeting Your Way
to the Top
» How to Utilize Social Profiles for
Rankings
#Mixwes...
@drelevance | relevance.com @haleighvic
In the past, this is what Search looked
like:
» Owning a website/posting online
wa...
@drelevance | relevance.com @haleighvic
And now:
» Social media accounts and blogs
allow everyone to have an
opinion, not ...
@drelevance | relevance.com @haleighvic
Where do we start?
Google’s Answer to Social
Facebook Search Monster
Google’s Cour...
@drelevance | relevance.com
@haleighvic
» Orkut
o Not very popular in the US, but
very active in Brazil/India
o Early soci...
@drelevance | relevance.com @haleighvic
Google Wants to Earn Your Trust
» Google knows consumer habits are changing
» Peop...
@drelevance | relevance.com
@haleighvic
Case Study: Google+
» Jeff Sauer’s post on YouMoz created buzz for a case study wi...
@drelevance | relevance.com @haleighvic
@drelevance | relevance.com @haleighvic
So How Do You Mimic These
Results?
» Be on Google+ and be real
» Add Authorship Ma...
@drelevance | relevance.com
@haleighvic
Accept Google+ for What it’s Worth
@drelevance | relevance.com @haleighvic
@drelevance | relevance.com
@haleighvic
Specially Packaged Results
@drelevance | relevance.com @haleighvic
@drelevance | relevance.com @haleighvic
Google acknowledged that
Carousel is only 1% of what they
would like it to be, mea...
@drelevance | relevance.com @haleighvic
Key Takeaways?
Don’t fake it
Encourage Reviews
Utilize Google+
Add Authorship
@drelevance | relevance.com
@haleighvic
@drelevance | relevance.com @haleighvic
Tiny Prints Case Study
» Set targeted goals for Twitter
activity
» Identify how Tw...
@drelevance | relevance.com @haleighvic
So How Do You Mimic These
Results?
» Optimize Profiles
» Utilize Content Sharing
»...
@drelevance | relevance.com
@haleighvic
Optimizing Your Profile
» Use a real picture NOT
» Add your real name & real locat...
@drelevance | relevance.com @haleighvic
@drelevance | relevance.com @haleighvic
Rule of Thirds
Your own content
Content relating to your followers
from 3rd party
...
@drelevance | relevance.com
@haleighvic
@drelevance | relevance.com @haleighvic
Keywords are still a thing
» Share what you know
» Take into account why people fo...
@drelevance | relevance.com @haleighvic
Link to Yourself!
» Don’t forget… links still matter!
@drelevance | relevance.com @haleighvic
Key Takeaways?
Create an effective profile
Share your content
#hashtag
Utilize key...
@drelevance | relevance.com
@haleighvic
@drelevance | relevance.com @haleighvic
@drelevance | relevance.com @haleighvic
» Story Bumping
» Last Actor
» Chronological by Actor
ANOTHER New Newsfeed…
@drelevance | relevance.com
@haleighvic
#theconjuring
@drelevance | relevance.com @haleighvic
@drelevance | relevance.com @haleighvic
Key Takeaways?
Know your audience
Utilize hashtags
Encourage sharing via promotion...
@drelevance | relevance.com @haleighvic
Questions?
Tweeting your way to the top mixwest13
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Transcript of "Tweeting your way to the top mixwest13"

  1. 1. @drelevance | relevance.com @haleighvic Holly Hammond » Who is this girl? » Indianapolis born & raised » Marian University Grad, Writing Major » Soccer Player » DigiRel employee for 2+ years » Zac Efron is my soul mate » And the most important thing: I’m addicted to baking
  2. 2. @drelevance | relevance.com @haleighvic Tweeting Your Way to the Top » How to Utilize Social Profiles for Rankings #Mixwest13 #SocialRank
  3. 3. @drelevance | relevance.com @haleighvic In the past, this is what Search looked like: » Owning a website/posting online was for the tech savvy » Tech savvy individuals were the ones figuring out what works » Webmasters were able to manipulate websites and backlinks were a huge part of determining what was popular
  4. 4. @drelevance | relevance.com @haleighvic And now: » Social media accounts and blogs allow everyone to have an opinion, not just the tech savvy » Relevant content has taken center stage with the idea of link earning » Consumer shopping habits have changed
  5. 5. @drelevance | relevance.com @haleighvic Where do we start? Google’s Answer to Social Facebook Search Monster Google’s Courtship of Twitter
  6. 6. @drelevance | relevance.com @haleighvic » Orkut o Not very popular in the US, but very active in Brazil/India o Early social network » Opensocial o Deemed as the war on Facebook o Make it easier to build apps on social networks, etc. » Google+ o “In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it.” o The idea was simple. Make online sharing customizable based on the network you were sharing with
  7. 7. @drelevance | relevance.com @haleighvic Google Wants to Earn Your Trust » Google knows consumer habits are changing » People do research, people read reviews » People trust what other REAL people are saying » Google+ is an opportunity to authenticate people & gain trust with consumers
  8. 8. @drelevance | relevance.com @haleighvic Case Study: Google+ » Jeff Sauer’s post on YouMoz created buzz for a case study with 4 websites to show correlation of Google+/rankings (http://www.jeffalytics.com/establish-google-plus-authority/)
  9. 9. @drelevance | relevance.com @haleighvic
  10. 10. @drelevance | relevance.com @haleighvic So How Do You Mimic These Results? » Be on Google+ and be real » Add Authorship Markup » Focus on local » Encourage reviews
  11. 11. @drelevance | relevance.com @haleighvic Accept Google+ for What it’s Worth
  12. 12. @drelevance | relevance.com @haleighvic
  13. 13. @drelevance | relevance.com @haleighvic Specially Packaged Results
  14. 14. @drelevance | relevance.com @haleighvic
  15. 15. @drelevance | relevance.com @haleighvic Google acknowledged that Carousel is only 1% of what they would like it to be, meaning it’s something to keep your eye on & try to evolve with it
  16. 16. @drelevance | relevance.com @haleighvic Key Takeaways? Don’t fake it Encourage Reviews Utilize Google+ Add Authorship
  17. 17. @drelevance | relevance.com @haleighvic
  18. 18. @drelevance | relevance.com @haleighvic Tiny Prints Case Study » Set targeted goals for Twitter activity » Identify how Twitter will drive rank, traffic » Uncover page and keyword opportunities » Deliver the right message through Tweets
  19. 19. @drelevance | relevance.com @haleighvic So How Do You Mimic These Results? » Optimize Profiles » Utilize Content Sharing » #Hashtags and Keyword Rich Tweets » Link to yourself
  20. 20. @drelevance | relevance.com @haleighvic Optimizing Your Profile » Use a real picture NOT » Add your real name & real location » Utilize bio space » Share!
  21. 21. @drelevance | relevance.com @haleighvic
  22. 22. @drelevance | relevance.com @haleighvic Rule of Thirds Your own content Content relating to your followers from 3rd party Being you
  23. 23. @drelevance | relevance.com @haleighvic
  24. 24. @drelevance | relevance.com @haleighvic Keywords are still a thing » Share what you know » Take into account why people follow you » Target keywords and #hashtags that relate to you/your website » If you tweet targeted kw’s, Google picks up on that! » Encourage followers to share
  25. 25. @drelevance | relevance.com @haleighvic Link to Yourself! » Don’t forget… links still matter!
  26. 26. @drelevance | relevance.com @haleighvic Key Takeaways? Create an effective profile Share your content #hashtag Utilize keywords Don’t be shy
  27. 27. @drelevance | relevance.com @haleighvic
  28. 28. @drelevance | relevance.com @haleighvic
  29. 29. @drelevance | relevance.com @haleighvic » Story Bumping » Last Actor » Chronological by Actor ANOTHER New Newsfeed…
  30. 30. @drelevance | relevance.com @haleighvic #theconjuring
  31. 31. @drelevance | relevance.com @haleighvic
  32. 32. @drelevance | relevance.com @haleighvic Key Takeaways? Know your audience Utilize hashtags Encourage sharing via promotions Garner recommendations
  33. 33. @drelevance | relevance.com @haleighvic Questions?
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