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Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
Tweeting your way to the top mixwest13
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Tweeting your way to the top mixwest13

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  • 1. @drelevance | relevance.com @haleighvic Holly Hammond » Who is this girl? » Indianapolis born & raised » Marian University Grad, Writing Major » Soccer Player » DigiRel employee for 2+ years » Zac Efron is my soul mate » And the most important thing: I’m addicted to baking
  • 2. @drelevance | relevance.com @haleighvic Tweeting Your Way to the Top » How to Utilize Social Profiles for Rankings #Mixwest13 #SocialRank
  • 3. @drelevance | relevance.com @haleighvic In the past, this is what Search looked like: » Owning a website/posting online was for the tech savvy » Tech savvy individuals were the ones figuring out what works » Webmasters were able to manipulate websites and backlinks were a huge part of determining what was popular
  • 4. @drelevance | relevance.com @haleighvic And now: » Social media accounts and blogs allow everyone to have an opinion, not just the tech savvy » Relevant content has taken center stage with the idea of link earning » Consumer shopping habits have changed
  • 5. @drelevance | relevance.com @haleighvic Where do we start? Google’s Answer to Social Facebook Search Monster Google’s Courtship of Twitter
  • 6. @drelevance | relevance.com @haleighvic » Orkut o Not very popular in the US, but very active in Brazil/India o Early social network » Opensocial o Deemed as the war on Facebook o Make it easier to build apps on social networks, etc. » Google+ o “In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it.” o The idea was simple. Make online sharing customizable based on the network you were sharing with
  • 7. @drelevance | relevance.com @haleighvic Google Wants to Earn Your Trust » Google knows consumer habits are changing » People do research, people read reviews » People trust what other REAL people are saying » Google+ is an opportunity to authenticate people & gain trust with consumers
  • 8. @drelevance | relevance.com @haleighvic Case Study: Google+ » Jeff Sauer’s post on YouMoz created buzz for a case study with 4 websites to show correlation of Google+/rankings (http://www.jeffalytics.com/establish-google-plus-authority/)
  • 9. @drelevance | relevance.com @haleighvic
  • 10. @drelevance | relevance.com @haleighvic So How Do You Mimic These Results? » Be on Google+ and be real » Add Authorship Markup » Focus on local » Encourage reviews
  • 11. @drelevance | relevance.com @haleighvic Accept Google+ for What it’s Worth
  • 12. @drelevance | relevance.com @haleighvic
  • 13. @drelevance | relevance.com @haleighvic Specially Packaged Results
  • 14. @drelevance | relevance.com @haleighvic
  • 15. @drelevance | relevance.com @haleighvic Google acknowledged that Carousel is only 1% of what they would like it to be, meaning it’s something to keep your eye on & try to evolve with it
  • 16. @drelevance | relevance.com @haleighvic Key Takeaways? Don’t fake it Encourage Reviews Utilize Google+ Add Authorship
  • 17. @drelevance | relevance.com @haleighvic
  • 18. @drelevance | relevance.com @haleighvic Tiny Prints Case Study » Set targeted goals for Twitter activity » Identify how Twitter will drive rank, traffic » Uncover page and keyword opportunities » Deliver the right message through Tweets
  • 19. @drelevance | relevance.com @haleighvic So How Do You Mimic These Results? » Optimize Profiles » Utilize Content Sharing » #Hashtags and Keyword Rich Tweets » Link to yourself
  • 20. @drelevance | relevance.com @haleighvic Optimizing Your Profile » Use a real picture NOT » Add your real name & real location » Utilize bio space » Share!
  • 21. @drelevance | relevance.com @haleighvic
  • 22. @drelevance | relevance.com @haleighvic Rule of Thirds Your own content Content relating to your followers from 3rd party Being you
  • 23. @drelevance | relevance.com @haleighvic
  • 24. @drelevance | relevance.com @haleighvic Keywords are still a thing » Share what you know » Take into account why people follow you » Target keywords and #hashtags that relate to you/your website » If you tweet targeted kw’s, Google picks up on that! » Encourage followers to share
  • 25. @drelevance | relevance.com @haleighvic Link to Yourself! » Don’t forget… links still matter!
  • 26. @drelevance | relevance.com @haleighvic Key Takeaways? Create an effective profile Share your content #hashtag Utilize keywords Don’t be shy
  • 27. @drelevance | relevance.com @haleighvic
  • 28. @drelevance | relevance.com @haleighvic
  • 29. @drelevance | relevance.com @haleighvic » Story Bumping » Last Actor » Chronological by Actor ANOTHER New Newsfeed…
  • 30. @drelevance | relevance.com @haleighvic #theconjuring
  • 31. @drelevance | relevance.com @haleighvic
  • 32. @drelevance | relevance.com @haleighvic Key Takeaways? Know your audience Utilize hashtags Encourage sharing via promotions Garner recommendations
  • 33. @drelevance | relevance.com @haleighvic Questions?

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