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Building SN Applications Qualitative Research Asking the whys Gaining Context
How to Test Bring them in or leave them there? In Person Testing -Richness of feedback -Discover usability problems and quell religious debates -Get other teams on board -Recruiting bias -Harder to gain context Remote Testing -Less feedback -Discover usability problems and quell religious debates -Catch them in a familiar context -Recruit users who aren’t local -Recruit real users
Executing the Test Called 6-8 users Show us what they were doing How did they get to the app? When was the last time they invited people? What did they do? Be concrete and ask them to show you what they did. Don’t lead.
Synthesizing Data Look for patterns. Be concise and actionable.
Moving Forward You can get user feedback at anytime Use it to inform your decisions. Phase Design Artifacts Tools / Methodology Feedback Type Discovery Feature Sets -Surveys -Interviews -Focus Groups Informs product strategy / requirement questions Definition Personas Use Cases Scenarios Task Analysis Mocks -Paper Prototype Testing -Cognitive Walk-thru Informs execution decisions Beta Interactive Prototype -Lab Testing -Remote Testing Informs interaction decisions Release Product
-Qualitative Research (via Remote Testing)
Informs: -Marketability -Why they use the product -What context they access the product