• Save
Utilizing Social Media to Attract Talent & Build the Right Relationships for Success PART 1 OF 3
Upcoming SlideShare
Loading in...5
×
 

Utilizing Social Media to Attract Talent & Build the Right Relationships for Success PART 1 OF 3

on

  • 161 views

Expand Socially presents to HRACO....

Expand Socially presents to HRACO.

Part 1 of our 3-part series will focus on the basics:
• What Are the Current Trends in Social Media Today?
• What is Linkedin and Why Should You Use It?
• Linkedin: Your Network
o Setting up your settings appropriately
o Knowing Your Advocates
o Be a Trusted Advisor
o Staying in Touch with your Network
o Searches: Saved and New Searches

This workshop will be offered to all active members of the Human Resources Association of Central Ohio (HRACO). This event has been approved for HRCI credit.

Statistics

Views

Total Views
161
Views on SlideShare
158
Embed Views
3

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 3

http://www.linkedin.com 3

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Utilizing Social Media to Attract Talent & Build the Right Relationships for Success PART 1 OF 3 Utilizing Social Media to Attract Talent & Build the Right Relationships for Success PART 1 OF 3 Presentation Transcript

  • U#lizing  Social  Media  to  A2ract  Talent  &  Build  the  Right   Rela#onships  for  Success-­‐  Part  1  of  3   HRACO  SIG   August  30,  2012       y toda ents   m   et com llyTwe hho w   ia it ith: lmediaw lly ia #soc andsoc   p @e x
  • WHO  IS  HOLLY?  •  12+  years  in  IT/Recrui9ng/Sales  •  Expand  Socially-­‐  2011  •  IT  Mar9ni    
  • HOUSEKEEPING  NOTES  •  8:30-­‐9:30am  •  Bathrooms  •  Wifi  •  Cell  Phones/Computers  
  • TODAY’S  AGENDA  •  What  Are  the  Current  Trends  in  Social  Media   Today?  •  What  is  LinkedIn  and  Why  Should  You  Use  It?  •  LinkedIn:  Your  Network   •  SeXng  up  your  seXngs     •  Be  a  Trusted  Advisor   •  Staying  in  Touch  with  your  Network   •  Searches:  Saved  and  New  Searches  
  • SOCIAL  MEDIA:  TRIVIA  QUESTION  What  percentage  of  employers  use  social  media  as  a  way  to  research  poten9al  job  candidates?   A.  25%   B.  53%   C.  17%   D.  80%  
  • CURRENT  TRENDS  IN  SOCIAL   MEDIA  2012  Social  Media  Marke9ng  Industry  Report,  by  Social  Media  Examiner  shows  where  marketers  prac9ce  social  media http://www.expandsocially.com/app/download/219543704/SocialMediaMarketingIndustryReport2012.pdf
  • CURRENT  TRENDS  IN  LINKEDIN  •  Social  Media  Examiner  says  LinkedIn  is  one  of  the  “Top  Five   Social  Media  Network/Tools  for  Marketers”    •  LinkedIn  is  the  world’s  largest  professional  network,   suppor9ng  more  than  161  million  users  in  more  than  200   countries  and  territories  •  Social  Media  Examiner  shares  that  marke9ng  experts  will   spend  66%  of  their  9me/money  on  LinkedIn  •  More  than  2M  businesses  have  LinkedIn  company  pages  •  Used  by  69%  of  Fortune  100  companies  •  Execu9ves  from  every  Fortune  500  firm  have  a  LinkedIn   profiles
  • WHAT  IS  LINKEDIN   •  World’s  Largest  Professional  Network  on  the  Internet   •  Leading  professional  sharing  community   •  107  Million  unique  visitors   •  2+  Members  sign  up  per  second  
  • WHY  USE  LINKEDIN?  •  Research  capabili9es    •  No  contact  info  needed  •  Follow  your  compe9tors  •  Boost  your  business  •  No  cost  adver9sing/branding  •  Career  Search  •  Spread  messages  quickly/send  messages  in  bulk  •  Insights  share  page  views    •  Indirectly  check  on  your  candidates  before  hiring  •  Keep  up  with  your  friends  and  understand  what  they  do    
  • LINKEDIN  TIME  COMMITMENT  •  Weekly     •  How  to  stay  in  touch  with  your  network   •  Adding  connec9ons   •  Pos9ng  Updates  to  Your  Profile   •  Check  Saved  Searches   •  Who  has  viewed  your  profile    •  Once  A  Quarter   •  Snap  Shot  of  your  Network   •  Export  Connec9ons   •  Import  new  contacts   •  Offer  Recommenda9ons  
  • nalProfessioPhoto LINKEDIN  PROFILE   Most I 1.  Tu mportan 2.  Pro OFF Broad : rn t f casts 3.  He ile photo ad 4.  Lin line ks 5.  We to compan b y 6.  Pit sites/Twitte page ch r 7.  Gr /Skills ou 8.  Re ps comm endati ons
  • TAKE  A  SNAPSHOT   ç ç
  • LIVE  DEMO    
  • YOUR  ADVOCATES  &     BEING  A  TRUSTED  ADVISOR  •  Knowing  Your  Advocates-­‐  Top  10  •  Keeping  in  touch  with  your  Candidates  and  Prospects  •  Accep9ng  all  advice  and  invita9ons  •  How  can  you  help  others?  •  Ask  for  referrals  •  Be  an  advocate  for  others     10•  BE  SELFLESS!   People Who Recommend   You 10 Opportunity People You Recommend Your Success Stories (Hired Candidates)
  • STAYING  IN  TOUCH  WITH  YOUR  NETWORK  •  Import  Tool  to  see  who  is  on  LinkedIn  you   know  •  Send  invites  to  people  from  your  current/ past  employers  •  Have  relevant  comments/requests  •  Reviewing  “People  You  May    Know”    
  • MESSAGES  VIA  LINKEDIN  •  Using  Tags  •  Announcing  posi9ons  •  Iden9fying  Resources  •  Not  needing  In-­‐Mails  
  • SAVED  AND  NEW  SEARCHES  •  SeXng  up  new  searches  on  specific  type  of   resources  •  Emails  weekly  or  monthly  on  saved  searches  
  • LIVE  DEMO    
  • FUTURE  SERIES  :  HRACO  SIG   Part  2  Series:  Sept  27th  8-­‐9:30am   • Targeting The Right Network • LinkedIn: Groups & Questions/Answers •  Finding key groups to follow and post information and positions •  Connecting with new targets through groups •  Jobs verses Job Discussions •  Who are subject matter experts in specific areas on LinkedIn? •  Finding experts & being an expert on LinkedIn through Q&A •  Who is your competition following/meeting?   Part  3  Series:  Oct  26th:  8-­‐9:30am   •  What Image are you going for? •  LinkedIn: Branding You and Your Company •  What are people saying about you and your company today? •  What is your ideal image you are setting? •  Keeping your company and YOU consistent in their/your image •  Utilization of your company LinkedIn Page •  Following Others and Organizations on LinkedIn and the value    
  • NEXT  STEPS  WITH  HOLLY   • HRCI  program  ID   • Keep  me  posted  on  your  growth/ques9ons   • Survey  coming  soon   • Connect  and  follow  Expand  Socially  /  Offer   tes9monial   •  Follow  Expand  Socially  on  LinkedIn:   hlp://www.linkedin.com/company/expand-­‐socially-­‐llc     •  Holly  directly  on  Linkedin:   hlp://www.linkedin.com/in/hollysolomon     •  Twiler:  @expandsocially   •  Facebook:  hlps://www.facebook.com/ExpandSociallyLLC    
  • QUESTIONS?   THANK  YOU!