For the
Anderson Residence
34 Wilson Terrace
Stamford, CT
ONLINE MARKETING PLAN
• Reach the widest audience of potential buyers
• Produce activity to attract the best buyer willing to meet
a your terms,...
A survey to homebuyers who
recently moved were asked:
“Do you think the internet is
becoming more important than print
adv...
ALMOST 30% FOUND A HOME VIA THE INTERNET
UP FROM 2% IN 1997
Source: National Association of REALTORS®
, Profile of Home Bu...
buyers CLIMBING
2002: Internet
surpassed print ads
2004: More buyers found
their home on internet
than from signs
2007
THE...
TOTAL MONTHLY MINUTES SPENT ONLINE
* Via ComScore Media Metrix, August 2008
(NATIONWIDE COMPARISON)
Your home will be on
R...
BUYERS SEARCH OUR LOCAL WEB SITE
BUYERS WHO ARE
JUST ON
REALTOR.COM®
BUYERS WHO SEARCH
OUR LOCAL SITE AND
REALTOR.COM®
PRI...
The more buyers we can interest, the better chance we have of finding one who
will meet your price, terms and desired clos...
Because REALTOR.com®
has millions of listings…
I will make yours stand out
The more buyers we can interest, the better chance we have of finding one who
will meet your price, terms and desired clos...
• Your home will be more visible to buyers
• I receive customer leads directly so I can personally
respond to buyers
• The...
r
r
What SHOWCASE LISTING
ENHANCEMENTS does to help sell
your property.
• More exposure for your property
• Up to 25 Jumbo...
The more buyers we can interest, the better chance we have of finding one who
will meet your price, terms and desired clos...
FEATURED HOMES™ MARKETING SYSTEMSM
FEATURED HOMES™
Your home will be selected for
rotation in one of these exclusive
posit...
• I know that the best way to sell your home is to
attract as many buyers as possible, so that you
have a better chance of...
MY COMMITMENT TO YOU
• I am accountable
• I will follow-up with traffic
reports
• You will see the results
• We will work ...
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  • OBJECTIVES THAT BENEFIT YOU
  • Listing presentationrealtor.com

    1. 1. For the Anderson Residence 34 Wilson Terrace Stamford, CT ONLINE MARKETING PLAN
    2. 2. • Reach the widest audience of potential buyers • Produce activity to attract the best buyer willing to meet a your terms, price and desired closing date • Monitor traffic that results from our online marketing plan • Study the results and adjust accordingly and get your a home SOLDSOLD ONLINE MARKETING PLAN OBJECTIVES
    3. 3. A survey to homebuyers who recently moved were asked: “Do you think the internet is becoming more important than print advertising to market a home?” YOUR HOME’S PRESENCE ON THE INTERNET IS NOW MORE IMPORTANT TO A LARGER PART OF THE INTERNET YES – 94.3% NO – 4.7% Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008
    4. 4. ALMOST 30% FOUND A HOME VIA THE INTERNET UP FROM 2% IN 1997 Source: National Association of REALTORS® , Profile of Home Buyers and Sellers, 2007
    5. 5. buyers CLIMBING 2002: Internet surpassed print ads 2004: More buyers found their home on internet than from signs 2007 THE INTERNET IS NOW 9 TIMES MORE EFFECTIVE THAN PRINT ADS! Source: National Association of REALTORS® , Profile of Home Buyers and Sellers, 2007
    6. 6. TOTAL MONTHLY MINUTES SPENT ONLINE * Via ComScore Media Metrix, August 2008 (NATIONWIDE COMPARISON) Your home will be on REALTOR.com® - where more consumers spend more time
    7. 7. BUYERS SEARCH OUR LOCAL WEB SITE BUYERS WHO ARE JUST ON REALTOR.COM® BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM® PRINT ADS REACHING THE WIDEST AUDIENCE For illustrative purposes. Varies by broker and region.
    8. 8. The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date. Your home appears on REALTOR.com® The #1 National Real Estate website* INCLUDES: • Multiple ways to search (map, gallery, price) • Multiple photos • Neighborhood & school information CAPTURING BUYERS ON REALTOR.COM® * Source: ComScore Media Metrix, January 2008 through August 2008, averages.
    9. 9. Because REALTOR.com® has millions of listings… I will make yours stand out
    10. 10. The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date. SHOWCASE LISTINGS I have upgraded your listing on REALTOR.com® to be more prominent using REALTOR.com® Showcase Listing Enhancements. CAPTURING BUYERS ON REALTOR.COM®
    11. 11. • Your home will be more visible to buyers • I receive customer leads directly so I can personally respond to buyers • There are additional enhancements I can add to your listing to show off the best features SHOWCASE LISTING ENHANCEMENTS MARKETING SYSTEMSM
    12. 12. r r What SHOWCASE LISTING ENHANCEMENTS does to help sell your property. • More exposure for your property • Up to 25 Jumbo Photos • Listing video tours • Promote open houses
    13. 13. The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date. FEATURED HOMES™ I have reserved the most visible position for your home in the REALTOR.com® Featured Homes™ Marketing SystemSM – available on an exclusive basis to very few REALTORS® in each market. CAPTURING BUYERS ON REALTOR.COM®
    14. 14. FEATURED HOMES™ MARKETING SYSTEMSM FEATURED HOMES™ Your home will be selected for rotation in one of these exclusive positions – the most prominent location for your home on the #1 real estate website.* * Source: ComScore Media Metrix, January 2008 through August 2008, averages.
    15. 15. • I know that the best way to sell your home is to attract as many buyers as possible, so that you have a better chance of finding the one who can offer you the best price, terms and closing date. • My advertising position on REALTOR.com® is working 24 hours, 7 days a week bringing buyers to me FEATURED AGENT™ MARKETING SYSTEMSM CAPTURING BUYERS ON REALTOR.COM®
    16. 16. MY COMMITMENT TO YOU • I am accountable • I will follow-up with traffic reports • You will see the results • We will work together to meet your goal to sell your home at the best price and terms.

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