Arctic Monkeys I would consider the age of the target audience is wide from 15-28. The band gives the impression that they don’t really care about what people think about them or can’t be bothered but just want to make music and they are creative. Even though they are world wide known band I think the music and video reflects this. This impression can also be reflected on the teenage generation of today, for example, stress of University, unemployment. I think that the band could be very happy go lucky and take life how it comes, which most of the target audience age are, waiting for an opportunity instead of making one. The bands website and artwork is generally quite plain colours and occasionally a brighter colour, for example, black, white, grey and cream but it means the important bit of the artwork stands out. The music over the 5 years has changed and may be considered as lifeless compared to their first album. This could be due to different influences and maybe their target audience has changed. The names of the Arctic Monkeys albums and songs and lyrics within there songs reflect their style and maybe their attitudes, for example, ‘Whatever People Say I Am, That's What I'm Not’ and ‘Humbug’.
This image is in the ‘ Don't Sit Down 'Cause I've Moved Your Chair' music video. The background is a plain and the band are like silhouettes especially the two in black. This image also incorporates colour to make it more interesting and help them to stand out individually. They all have an outline which is in two different colours suggesting that the sun is on them. The fact that they are blurry makes the audience a bit disorientated.
The way that ‘THE KOOKS’ is presented is the same as on album covers, it is
bold, quite strict and easy to read. ‘The kooks’ is either written in black or white
which could represent their fashion style. The background of the website is plain
also like the background of their first two album covers. The website is also laid
back, there’s not a lot going on which makes it relaxed. There is a picture of the
band as the main feature which makes them stand out.
In most of their videos the kooks have an element of band performance which is seen throughout various music videos. However in these two images The Kooks are just performing to themselves which keeps the video quite intimate and laid back. It also shows that it is just down to the music and that’s the most important thing. Also there music videos are very colourful, just a few hints, which reflects the relaxed theme of The Kooks, also there clothing and style.